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Unfold Honda’s “Power of Dreams” in Paper

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It’s easy to focus on what is right in front of us, but every now and then you have to stop and think about the past – and a company like Honda certainly has a storied past.

Honda helped contribute to the rise of a post-WWII Japanese economy. It has built some of the most iconic vehicles in modern time, some of them two-wheeled, some of them not.

And for as much grief we give Big Red sometimes, it is one of the few brands in the motorcycle industry that truly sets the tone for everyone else. When Honda talks, everyone listens.

Maybe that’s what makes this short video from Honda, which debuted on Sunday during primetime football, so appealing to us – both as lovers of motorcycles, but also good branding.

The commercial is clever and well executed, and in less than two minutes it not only reminds us of the pedigree that is the Honda brand, but also of all the milestones the company has achieved in what will be 67 years at the end of this week. Pretty impressive stuff.

Source: Honda

Jensen Beeler

Despite his best efforts, Jensen is called one of the most influential bloggers in the motorcycle industry, and sometimes consults for motorcycle companies, whether they've solicited his expertise or not.

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