According to The Economic Times, India’s premier financial newspaper, Hero MotoCorp is working on a 250cc sport bike, in conjunction with Erik Buell Racing. You may recall that Hero and EBR have already agreed to a technical partnership, which also saw the Indian motorcycle manufacturer become Erik Buell Racing’s title sponsor in the AMA Pro Racing Superbike series.

After its break up with Honda in the Hero Honda relationship, Hero MotoCorp has been relying on other firms for its technical developments. The Economic Times suggests the same can be said for this 250cc sport bike, with EBR handling the development of the machine, while Hero handles the business end of things, namely the quarter-liter’s production and distribution.

Perhaps most interesting aspect from this report is that Hero engineers are currently working directly in the United States with Erik Buell Racing, with the project being personally overseen by Hero CEO Pawan Munjal back in India. Expected to debut in February 2014, the 250cc sport bike will come to the Indian market, as well as other markets overseas, in what a source told The Economic Times was an “ambitious international business plan” for global penetration.

How ambitious is that plan, and does it include the United States? Only time will tell, but no matter which market the 250cc sport bike debuts in, it will go up against some stiff competition from the Japanese and European manufacturers. Furthermore, the pink elephant in the room is whether Buell-loyal Americans will show the same fervor for EBR products, as they have in the past, if the machines being developed by the “American” company are being built in India. Interesting stuff.

Source: The Economic Times

  • Monster

    The crankshafts will be manufactured in the US.

  • Dan-O

    My spidey sense indicates this will be nothing like “twice larger” Blast of old Buell days. Hero certainly would not need EBR if their goal was so diminutive. Could it be possible for a 250 V-Twin to rival CBR250? Would EBR put its efforts toward an inline 250cc? Either question seems unlikely, but hey EBR is involved so we probably won’t know till press time.

  • Doctor Jelly

    I’ve liked Buell products for the passion, theory, design and engineering. Not because they were ‘Amurikan’ (i.e. the 1125 with a Rotax engine is still my favorite bike of all time, and I love mine). That said, a 250 thumper sport bike of any sort is not going to rub my Buddha. I’m not adverse to the small displacement market, but I want something different. More like the early KTM 390 Duke rumors of a V-twin (of which I’m still dissapointed that it isn’t going to be…). That would pique my interest!

  • smiler

    I always wonder when Eastern companies mention looking for technical know how from companies in the west. How it will end well. Once those companies in the East have the knowledge then what happens then.
    Big fan of Buell though. Hog were so stupid to kill his company and then let him go.

  • I think the 250cc market may become crowded.. how different can a 250 be from the others… when creating a budget bike to fit at that price.

    Now if they can create a 250 with some uniqueness to it.. and maybe decent suspension/brakes out of the box.. okay track toy here I come..

    I really wish Buell jumped back into the “middle” CC category, above 250cc, as Honda/Kawasaki/KTM are going in the USA. How about a 500-650 v-twin to unseat the long gone SV650?…

  • gebeme


    OOohh! What if they did the exact oposite of a Blast? Insteaed of cutting one large engine in half, they took two small engines and made one 500cc V-Twin!

    I can feel my spidey sense tingling too. Oh, wait. Sorry that was my phone on vibrate…

  • Gritboy


  • Spot on smiler.

  • Westward

    People keep thinking that the US is the only market in the world. 250cc caters mostly to every market save for the US. The truth of the matter is, motorcycles are a recreation or past time for Americans, whereas in other parts of the world it’s the major mode of transportation. Litre bikes are too expensive and too cumbersome for daily practical use. Even a 600cc bike can be a burden in most parts of the world.

    However, a 400cc or lower bike has more merit for a solution that would set nicely on the global market. Which is why I suspect Kawasaki released their 300cc model and KTM teased everyone with a 390cc bike too. Looking forward to the rest of the industry to get a clue…

    I believe that if the sub 400cc bikes were more prevalent, then you would see a rise in racing talent in the US, Australia and even Canada and the UK. Affordability is obviously key, the bikes need to cost around $3000 pounds, or less than $4000 eur…

  • “Spot on smiler.”

    Such is the way with technical partnerships and why leagues of lawyers are the ones drawing up the agreements in the first place. Nobody is ignorant of the issues among those involved.

    My guess is that Hero will glean chassis expertise from Buell in terms of building a sport bike proper. Buell has well and truly proven his prowess at building a great chassis around a given engine, so I suspect that’s what a technical pairing will produce here.

    As for what will happen when Hero gets the deets … well, if Buell has good lawyers, that’s already in ink.

  • Trane, I suspect the issue is moot. The Freedom of Information Act is a beautiful thing…

  • TexusTim

    I hope it wont be ” overenginered,heavy and expensive” …must be light, cheap…and competitive

  • meatspin

    lol. I’m just remembering what a turd that Blast was.

  • I hope that the flurry of 250cc sports road bikes can translate to development of Moto3 bikes by many different manufacturers.

  • Westward,

    To reply, I was just talking about the US, because that is where I live.. but yes you are very right about the worldwide market. Which is a much larger business playground for companies to play in… and earn…

    But at the end of the day, the US is spread out much unlike many countries, with towns and cities very far from one another in most states.. long stretches of roads without gas stations, etc.. this is one reason thumpers don’t and won’t do so well here all over the U.S in the small CC segment.

    Now city environments, that is another thing.

  • Westward


    I don’t see where the CC’s have anything to do with distance, unless you are somehow implying that they are unreliable. Which is an argument I don’t subscribe to. As for gas stations, the Kawasaki Ninja 250R touts a 4.8 gal fuel capacity @ 60-70 mpg. I doubt there are higher CC motorcycles that make similar claims.

    But again, your response highlights my original point. As a daily runner lower CC machines are ideal. However, they will also suffice for your long back road jaunts as well. You might have to settle for a spirited less than 200 kph (120 mph), but as long as the roads are winding it should be fun nonetheless…

  • I agree with that, Westward. I’ve always been a fan of smaller-displacement bikes.

  • mxs

    The biggest myth of them all … US or Canada needs large displacement multicylinder bikes to deal with the distance … and thank to thinking of this kind North America gets shite selection of bikes. Drives me crazy more than anything else.

    If you had said that Florida is flat without flowing corners and that’s why stretched out Huyabusa is king seller, I’d understand … LOL

  • The reason I mention displacement factoring in to longer rides, or “touring” type riding is two-part.

    (A) In some parts of the USA, long stretches of straight roads is what you get, no fun really, just a jaunt to get you to the next locale.

    (B) The vibrational nature of singles when used at higher RPMs, at higher speeds. They just don’t have enough extra juice to ride at higher speeds comfortably, for long distances.

    It isn’t so much about MPG, because for me, I cannot ride for 3 hours going the speed limit, I may just lose my mind…

    Especially here in Florida, with such long straight roads outside of town, you are left wanting with any bike that doesn’t have good wind protection and a comfortable high cruising speed.. the sooner you can get to that next fun stretch of road, the better.