Buell Junks the Blast – Turns It into a Crushed Cube

Google+ Pinterest LinkedIn Tumblr

Noticeably missing from the 2010 Buell line-up, is the Buell Blast. The quirky, modest, and reasonably priced entry-level motorcycle that not only powers the bikes from Mac Motorcycles, but also sheds insight on what would happen if Tonka made a two-wheeler. While the bike provided a nice stepping stone for anyone that wanted to enter the world of motorcycling, it never fit into Buell’s image as an “American Sportbike” company. So Erik Buell crushed it.

In a spat of what Buell calls “ruthless engineering” the folks inside Buell finally decided to put the Blast to rest. The move comes as a part of a larger effort by the company to change and focus its image and brand message. Clearly a *gasp* girl’s bike didn’t fit into that strategic plan.

If you’re a die hard fan of the Blast, don’t fret too much. The bike will live on under the name “Blast” sans any reference to Buell though. It will also continue to be an integral member of the Harley-Davidson Rider’s Edge training program.

Source: Buell via HFL