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BRP Poised to Launch Can-Am Branded Side by Sides

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BRP, the company behind Sea-doo, Can-Am, and rotax motors, is rumored to be ready to launch a line of side by side vehicles under the Can-Am brand in the next few weeks. Likely not to go the UTV route with the Can-Am name nor its product offering, we’re expecting the new SxS from BRP to be a sporty on-road vehicle similar to the KTM X-Bow, and along the same ethos as the Ducati concept car we showed just last week.

BRP seemingly is taking a page out of GE’s playbook, namely that it wants to be a segment leader. Looking at the already impacted side by side UTV market, we expect BRP to try a SxS solution that can’t be found already in the marketplace, and focus on the growing street segment of this vehicle type. This theory also goes hand-in-hand with the current Can-Am brand placement, which saw the Canadian company essentially create a performance three-wheeler segment in the motorcycle industry with its Spyder trike (a fact BRP has been touting lately in Spyder television spots).

It’s hard to say exactly what performance specs will look like on the new side by side, and how it will completely fit into the Can-Am family, but since BRP hasn’t been bashful about trying new things, we’d say just about any concept is fair game (a 2.0L V4 might be interesting). For our money we’re betting a more affordable option to the sporty KTM X-Bow with styling you’ll either love or hate. More as we get it.







Source: Dealer News







Jensen Beeler

Despite his best efforts, Jensen is called one of the most influential bloggers in the motorcycle industry, and sometimes consults for motorcycle companies, whether they've solicited his expertise or not.

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