2015-MV-Agusta-F4-RC-17

We have mentioned already that MV Agusta is getting ready to make an all-new F4 superbike, and from which a new liter-displacement Brutale as well.

Today, we get the first official word of these new machines, as Giovanni Castiglioni confirmed the new models at the company’s “Friends of Claudio” yearly gathering.

For bonus points, Castiglioni also mentioned that a third “crossover” model would be coming from the Italian brand, making for three all-new 1,000cc models from MV Agusta for 2016.

This announcement should be welcomed news for Italian motorcycle fans, as MV Agusta’s four-cylinder offerings have certainly stagnated, while its three-cylinder models have gotten all the attention from the press and riding public.

While it will be easy to imagine what MV Agusta has in store for its new F4 and Brutale, it will be interesting to see what the Italian company does with its crossover model.

Smart money would be put on a 1,000cc / four-cylinder version of the MV Agusta Turismo Veloce 800, which would go toe-to-toe with the recently released BMW S1000XR and the venerable Ducati Multistrada 1200.

Could MV Agusta have something else of its sleeve? Time will tell. Stay tuned.

Source: OmniMoto.it

  • Luke Myers

    I was *so very much* hoping to see some sneak images dammit :) Jensen, set those Bothans to work man!

  • AHA

    I really wish Daimler-Benz would stump up more cash and acquire a serious stake in MV, through AMG. Cash plus savvy plus infrastructure etc could help MV tranform the ownership experience. That’s a mouth watering prospect – hassle free MVs!

  • VForce

    Until they get their dealer network in the USA properly structured, they can have the best bikes in the industry, and people will still unfortunately not buy them.

    I would love to have an F3 800, but am not going to take the bike 4 hours away to get it serviced.

  • Ducati Kid

    VF,

    This is where the U.S. Mercedes-Benz network WOULD dramatically change MV fortunes!

  • VForce

    Sorry DK, that is not the answer. Powersports dealers don’t know how to sell cars, and car dealers certainly don’t know how to sell motorcycles. I have been in the powersports industry for 20 years and never seen an exception to this.

    Why? It comes down to simply three things- Profit Margins, sales commissions and operational holdbacks. The volume is too low for auto dealers, they don’t make the margins they make on cars (through holdbacks and F&I sales) and the salesmen don’t make the commissions on a bike that they do cars, so they want to sell the cars and ignore the bikes.

    I do agree that it would be nice to see MB’s resources help elevate the MV brand, but simply setting up the MB dealers is not the answer to their dealer network dilemmma.

  • Ducati Kid

    VF,

    Guess this exempts BMW?

    BMW admittedly better at automobile sales while retailing 123,495 motorcycles Globally with 15,301 coming to the U.S. in 2014 representing an amount MV would eagerly accept.

    Clearly a business conundrum for Daimler (Mercedes-AMG) MV?

    Recommend creating strategic M-B + MV retail facilities Stateside vending these vehicles ‘wisely’.

    Sans ‘dual line’ sales people within a shared facility but acknowledged experts in their respective fields (auto or cycle) paid a manufacturer augmented salary plus commission.

    Suggests dual vendor stores permitting – One Throat to Choke!

  • VForce

    I have yet to see a BMW auto and motorcycle store successful under the same roof, or same lot, or same owner for that matter.

    But you are obviously the expert on everything around these here parts…

  • AHA

    I agree the auto & motorcycle retail operations need to be separate – MB dealers couldn’t even sell Smart cars, remember. (Actually not even the A series initially!) But there’s so much back end infrastructure that can be shared – such as parts supply (ordering system, inventory control, logistics etc), purchasing, HR, asset management, back office people & systems. For MV to reverse into a ‘grown-up’ company infrastructure would be a huge step up to the next level in any market, USA or elsewhere. And so much cheaper & easier to simply adopt a proven system that betters anything you have rather than trying to figure out how to rationalise two existing structures (Audi and Ducati for instance.)

  • Ducati Kid

    VF,

    Do not today nor never have claimed expertise in both Auto and Motorcycle Transportation.

    On Long Island (Thomas Auto Group), I’m sure throughout America, auto and motorcycle vendor complexes exist offering clientele ‘one stop’ retailer-service facilities for both vehicle types.

    Caveat, recall M-B and MV are exclusive, premium products with customers correctly expecting something different from the norm.

    All can’t all be failure – LEARN from successful businesses!

    Clearly ‘Time for Change’ in motorcycling …

  • LeDelmo

    This is what I have been waiting for! I cant wait to see what MV can do with the F4/Brutale line with their newly acquired resources. Think about it. This is going to be the first modern redesign the F4 and Brutale have ever gotten.

    I have been in dire need to replace my current street bike and this is what I have been waiting for. It will all come down to MV and the new Brutale or KTM’s 1290R Superduke!

  • Ian Miles

    And ensure another less interesting company and the increased domination of all automotive by Germany……If AMG just showed MV how to improve the quality and nothing welse that would be enough.

  • AHA

    I think we’d all like to see the Germans supply cash and practical efficiencies such as quality, distribution, customer service etc rather than say, design. I share your concern but compare the fortunes of Seat, Skoda & Lamborghini to MV, Benelli, Moto Morini, Alfa Romeo & Lancia. Less interesting can have its attractions.