That the world keeps spinning and the clock never stops is one of the few constants in life. For a MotoGP rider, that is even more true. For one in a contract year, it always seems to speed the process up throughout a campaign.
Bradley Smith had to deal with the pressures of expectation last year, and he knows that teething issues will be no excuse in 2018.
The British rider also knows that the KTM will be a sought after seat throughout the silly season, and with Johann Zarco and Dani Pedrosa having been heavily linked with a move to the Austrian manufacturer, it is clear that Smith needs to exceed expectations.