Husqvarna MOAB Concept – A Modern-Day Scrambler

11/08/2011 @ 1:17 pm, by Jensen Beeler14 COMMENTS

We already know that the Husqvarna as a brand needs to start pulling its weight around the BMW Group, which has lead the once off-road brand to expand into on-road segments. We also know that the last time the Swedish brand debuted a concept bike at EICMA, it ended up giving birth to a production model. Debuting the Husqvarna MOAB concept at EICMA today, Husqvarna has done a modern-take on the classic 1960’s & 1970’s scrambler aesthetic, and is undoubtedly testing the waters on the brand increasing its range of street motorcycles.

“The red tank, the spacious seat, the yellow side panel number holders, the simple stripped-down frame…these all form the essence of the new incarnation of the Husqvarna spirit,” said the company in its press release. While it is always interesting to see how a group perceives itself, it is perhaps even more telling to hear a company describe what it is trying to change itself into. While many Husqvarna hard-part liners were put-off by the debut of the Husqvarna Nuda 900, we have a feeling the Husqvarna MOAB concept will strike a chord that is clearly novel, but also true to Husky’s old values.

Featuring at 650cc motor with a perimeter-style frame, the Husqvarna MOAB concept also has 17″ wheels that are of course shod with semi-knobby dirt-track style tires. We especially like the LED headlight that has been built into the front number plate. For a completely exposed motor, the Husqvarna MOAB has a surprisingly clean motor display, which adds to the modern-yet-simple look of the bike. This pleases us.

Hopefully Husqvarna will create something close to this design, as we think it would be received well in the market, as well as build the new Husqvarna brand that the company quotes in its press statement. Drool over the photos below, and if the embedded video of a lumberjack building the scrambler in the woods doesn’t make you go “hmm…” then we don’t know what will. Happy Tuesday.

Source: Husqvarna

  • jackie

    I want to love it, having owned a ton of other Huskies…but it’s just too “retro” for my taste. I like their more modern takes on design. This one makes me think of a fat sausage…with racing rain tyres.

  • Ed Gray

    Even before i saw the video i said ’69 CR. Its awesome. The name’s not quite right though, when I think of Moab I think of rocks not sand or hard pack to slide in. From my perspective just the right mix of retro and modern.

  • irksome

    As a bona-fide old guy, I like this better than the Transformer toys masquerading as motorcycles these days. Brad Lackey would be pleased.

  • Halfie 30

    I am sport bike guy to the core, but since moving to Seattle have found that other types of two wheeled fun can be had. This bike is one that could be utilized to the fullest in this part of the country. Any word o. A price range they would be shooting for?

  • MrFancyPants

    I can see me taking one of these home

  • KDubya

    The styling has a few details that are too “concept bike” -ish. However, a bike with that kind of specs and spirit would be a perfect fit in my garage.

  • fazer6

    Having put many great miles on an X-country, if they build it today for the price of that bike, I’ll buy it tomorrow.

  • MikeD

    I like it.
    Darn thing looks so Spartan & BareBones that i actually like it.
    Slap some cast tube-less wheels on it and i’ll be all over it like a Fly on Fresh Manure.
    I think it makes for a heck of a commuter and weekend back road scratcher.

    Wierd, they used a speed sensor similar to the ABS systems instead of one on the front wheel or on the front sprocket cover like my SV1000N.

  • Gary

    Like. Sort of answers your inner Steve McQueen.

    Ref. frames 18 & 19. Did they ever nail the guys stealing their old WR in the surveillance video?

  • RD350

    I like the idea of an updated scrambler .. especially an updated retro looking scrambler!

    But unlike the scramblers of old, it must be light, have quality suspension and brakes and work well in a variety of settings … city bike, back road, fire road and even light off road.

    Seat height must be low ..

    This Husky needs a little honing, but the concept is very sound.

  • fazer6

    I like this in particular because of its street bike slant–The X-country is a good bike, but too much a compromise between street and dirt; Too heavy and undersprung for dirt, too soft for street. It was never a real dual-sport, nor was a it a good pseudo-dirt-tourer, ala GS etc.

    This bike looks just about perfect, with modern running gear, good looks, and just light and affordable enough to risk running some fire roads.

  • DRC

    I will buy the first one. Perfect. Fresh. Classy.

  • Campesino

    I like the Steve McQueen spirit behind this quality scrambler, and it seems confortable enough to ride two-up, around the town (and Marroc). I hope it´s not another new fake concept bike from BMW marketing managers. Finally a bike with a decent wide seat. Bravo Husky!

  • hello i wont husqvarna concept moab but minimum price