The legendary brand of Brough Superior is making a resurgence, as the British marques debuted today at the 2013 EICMA show its first all-new street bike in decades, the Brough Superior SS100.

A bit of high-tech meets old school, the Brough Superior SS100 draws heavily from the classic lines of the original Brough Superior SS100 before it, though the modern-day machine incorporates some clever innovations and contemporary pieces.

Built in an astonishing 90 days, the Brough Superior SS100 project was able to meet such an incredibly short schedule due to the fact its 88° v-twin engine, which had been designed via a collaboration between Boxer Design and famed engine tuning house Akira, had been in development for several years and initially planned for the ill-fated Voxan company.

With the 997cc motor built to be a stressed member of a frame, Boxer Design was able to build the Brough Superior SS100 around the engine, and the result is quiet stunning.

At first glance, one might think that they are looking at a motorcycle from an older era — a 1925 Brough Superior SS100 with girder forks and drum brakes, for example.

But upon closer example though, one can see that Boxer Design cleverly built a Fior-style front-end, which BMW riders will know better a Hossack or Duolever setup. The modern front-end allows the braking forces and suspension travel to be separated, allowing a rider to push the brakes further into a turn than with a telescopic fork setup.

Using an magnesium alloy for the fork legs, and titanium for the suspension triangle, the reincarnation of Brough Superior is true to the original, and is using the most advanced engineering and materials available on the market for its work.

One of our more favorite elements along this vein is the Brough Superior SS100’s front disc brakes. Built with the intention of giving the appearance of drums brakes, but closer inspection reveals a four-disc Beringer braking setup. This allows the Brough Superior SS100 to have ample braking power, while still retaining a design that is close to the classic SS100.

The headlight is a full LED unit, which is a nice piece of tech, though it is probably our one issue with Boxer Design’s choices for the Brough Superior SS100. An aftermarket piece that has been around the block on everything from Harley-Davidson cruisers to Zero electric bikes, the LED headlight chosen doesn’t fit with the rest of the machine that drips exclusivity and premium refinement.

Still overall, the new Brough Superior SS100 is a true work of art. Fans of the brand can enjoy that the classic lines and aesthetic of the original SS100 remain, while the company is continuing to be true to the brand’s original reputation of smart and unique motorcycle designs, built the demands of each individual customer.













Source: Brough Superior

  • Ken C.

    Not my cup of tea, but I bet it will go over well with the steampunk crowd.

  • AK

    Awesome bike, will consider if price is decent.

  • IMO Looks very good. And since I haven’t seen this after market light before and have no previous association with it, I think it perfectly fits the overall design. Maybe such a part should be exclusive to the model, but if I didn’t know what you’ve written I would think it is.

    I can’t figure out the deal with the fuel tank though. Is that a backbone style trellis frame and two separate tanks on the side of it ?

  • booska

    Great homage to the original and they didn’t muck it up with too much tech or hid it with the use of black. The headlight option doesn’t bug me as much as the wheel design and the front fork is very interesting. I wonder how it handles? I imagine, this thing isn’t going to be cheap with a Titanium frame and the vintage brand name.

    Kostadin – looks like it’s a dual tank unified by a top cover? See pict 11.

  • Gutterslob

    After the recent barrage of insect/bug-faced nakeds, this is a breath of fresh air.
    Not on my radar, but good luck to them.

  • Jimmyjohn

    Jay Leno will look good on his.

  • Brian Z

    To me, this looks like something Shinya Kimura would have built if he had a hand in this.

  • starmag

    Gutterslob says:
    November 6, 2013 at 11:27 AM

    After the recent barrage of insect/bug-faced nakeds, this is a breath of fresh air.

    Took the word right outta my mouth.

  • Sean

    OK, someone here must know: does “Brough” rhyme with “through”, “though”, or “tough”?

  • 2ndclass


  • +5 points for 2ndclass.

  • irksome

    Certified old guy here, reveling in a design that doesn’t remind me of a child’s Transformer toy.

  • MikeD

    This thing looks SWEET ! Don’t know if it’s $100k sweet but sweet none the less.

    For some reason reminds of a steam locomotive, is it supposed to ? (o_O) ?

    The cylinder heads look very similar to the one on the Offenhauser race engines.

    I would dress myself like a WWI fighter pilot and just cruise on this baby ’til the wheels fall off.

    Where’s that Sugar Mama when u need her . . . lol.

    Very cool homage to the original article. Thank goodness it didn’t stray too far from the original.

    Like Irksome said:

    No Transformer here, lol.

    Those front brakes are really something. It took me a while but i was able to understand what someone mentioned about the “middle” pad not moving.
    I guess the rotors float quite a bit to be able to compensate for middle pad wear (wich i suppose is faster than the outer one for having 2 active faces ? ).
    Are these really as powerful as it’s design implies it to be ? or is it all for the sake of being different and “period look” similar ?

  • paulus

    I really like it. It’s honours its heritage.

  • Norcalboy

    The brakes look strikingly similar to the new Beringer 4 disc setup…….

  • smiler

    Though the bike looks great it shares absolutely nothing with the original Brough and as such it is jsut a complete (Abercrombis & Fitch). It has no similar engioneering solutions, it is not even made or registered in the UK but Austria.
    Buy the rights and made a motorcycle. Sad they cannot establish their own name.

    Yet people highlight this as Brough brought back, in what world is this true.

  • paulus

    It’s another model choice for motorcyclists. An alternative to the mainstream. Another brand with a pair of wheels on the road… surely that is a good thing.

  • PD

    Mmm… Yummy…

  • TwoWheelLoo

    YES!!! Something classic that looks good with heritage.

  • Gary

    Give me a f’in break!

  • Norm G.

    re: “Using an magnesium alloy for the fork legs”

    see bologna.