XXX: Brough Superior SS100

11/09/2013 @ 2:07 pm, by Jensen Beeler18 COMMENTS


I’m still mulling over own my thoughts about what bike was the highlight of the 2013 EICMA motorcycle show in Milan, but for sure on the short-list is the Brough Superior SS100. Like its predecessor from nearly 90 years ago, the new SS100 is a rolling piece of art, and is also matched with some innovated pieces of tech.

One of those motorcycles you have to see in person to fully appreciate, it is a shame that only a few hand-built specimens will make it onto the roadway, since everyone should get a chance to see this motorcycle. The detail work on the Brough Superior SS100 is superb, from its 88 twin-cylinder engine, to its titanium Fior-style front-end.

You can easily spend hours staring at this machine, and find new nuances to drool over…we sure did. To help you live that same experience that we had in Milan, we have 53 high-resolution photos of the beautiful Brough Superior SS100 waiting for you after the jump. Enjoy.















Source: Brough Superior

  • PD

    Yum yum yum…


  • Diego Martinez

    This bike is not anything special, does not do anything new or better than the competition, and just smacks of someone trying to cash out. Take Bimota or Vyrus. They build bikes that are superior to this motorcycle in both performance and materials, for half the price. XXX? Not really, this bike is as generic as they can come, give me the new electric monkey bike by Suzuki or the Husky 701 concept. In all actuality, if they crushed this motorcycle, they would be doing the world a favor.

  • PD

    Diego’s profound comment forces me to reevaluate my thoughts, and, upon said reevaluation, I must withdraw my earlier, misguided thoughts of appreciation for the SS100, and concur that this bike is nothing more than an anachronistic indulgence, a waste of valuable metal and rubber. And, while we’re at it, we should collect all these Rembrandts, Klimts, da Vincis, Monets, hanging around doing even less than the SS100 will be doing, and cast them all into a heaving heap of likewise worthless flotsam and incinerate them into the darkest depths of the worst corners of hell.

  • Andrew

    it might have the exquisite details and materials but the overall look doesn’t work very well for me. I can see how they tried to carry on the design cues from the original, but something got lost in the translation…
    also, it doesn’t look even remotely road legal. What’s the point of having a bike you can’t actually take anywhere, unless it travels on a trailer?

  • It’s a nice bike but I’m more of a classic Harley girl when it comes to motorcycles.

  • pooch

    wtf …

    Comparing this bike to vyrus, bimota, is plain dumb. You might as well say to someone who owns a step-through scooter, that yeah man I like your scooter but hey, I like the RCV213V Factory better dude.

    This bike is in a class of it’s own. It would help your own appreciation and understanding of motorcycles to not compare it against *anything* but accept it for what it is – motorcyle as art form. It is completely and eyelid flutteringly beautifully stripped back, old school cool. If you can’t see that then, I feel a bit sorry for you.

  • paulus

    It is beautifully crafted. Awesome details.

  • Jimmyjohn

    Love to look at it, wouldn’t want to ride it…far.

  • GlobalMessenger

    Bimota…Vyrus???? …done before???…generic????its called HISTORY children…The Brough Superior is a legend. Yes its an new take on an old bike, but please learn how to do a Google search stating that this is a poor replica??? Who is a copy of whom?? That is like saying a Ferrari is a poor copy of a Pontiac. As a machinist, I look at the tool path on the heads and Dyno cover and tip my hat, let alone trying to wrap my head around the jigs and weld sequence to TIG the Ti trestle and swing arm to minimize weld induced torsional stress. That is a work of art. There isn’t an app for that kids, just endless hours of design, programming, tool path generation, prototyping and experience earned skill . The only unoriginal thing about this bike is the comments it draws from ignorant trolls. Kudos to its makers.

  • some guy

    Whats the point???? weird to be weird

  • Comparing this bike to a Vyrus or Bimota doesn’t make sense because those brands/bikes use an existing engine and building an engine from scratch is the most expensive part of a bike hence the 100.000 price. And we are not even talking about homologation, etc. The front suspensions is very interesting in that they use titanium and magnesium to reduce unsprung weight (when we built the Morlaco, on my “wishlist” was a magnesium (forged and cnc milled) front fork); the Fior front suspension was supposed to be very good and already very lightweight (I think the last version with aluminium fork weighed 8 kg’s) and for sure this system is much more optimized meaning handling will be interesting for such a bike. Boxer is known to built good bikes and combining classical looks with modern performance is something which people want at the moment

  • Westward

    I tried to take someone to a museum to look at art, and all they wanted to do was watch Disney flicks and reality tele…

    It’s like trying to explain to someone what an iPhone is, when all they see is an Android with a smaller screen…

  • I like it. And I’m not a big fan of coffee-table motorcycles, the kind of bikes that the well-heeled buy and put in their living room for guest to look at, so they can give a nod and say yeah, I ride, with an air of superiority they hope will elicit admiration and envy. And 30 years later it still has 3 miles on it. Even still, I like it.

  • Scott

    “Andrew says: it might have the exquisite details and materials but the overall look doesn’t work very well for me.”

    +11ty billion I’m a huge fan of the original Brough but this one just doesn’t cut it aesthetically IMO.

  • jaybond

    Magnifecent looking bike. Maybe someone can do a comparo test with the Norton Commando 961?

  • Diego Martinez

    I compared this motorcycle to Bimota and Vyrus because these are a few of the handful bikes in a similar price range. The original Brough was a bike that was the fastest motorcycle you could buy, and it’s claim to fame was it’s speed which was a major progression of the sport. The fact that they where tested by running the ton was one of the reasons such a high price. It’s performance is not exemplary any more, it’s actually rather pedestrian now. This motorcycle has no reason for being, even nostalgia is out of the question as you would have to be over 100 years old to have purchased a new one back in the day. Hell, even the engine was being developed for something else. As far as comparing it to a Monet, that is not an argument, as most of you had never heard of Brough but had heard of Monet. I am not a troll, and I can see the craftsmanship in both the machine work and the assembly of this bike, but $100,000 is entirely excessive for what it is and you can get 2 tubular swingarms with the Tesi 3D for half that price and handbuilt no less. But it’s all academic in the end.

  • JohnMc

    Nice story Brough

  • Bruce Monighan

    In this world we have lots of unique expressions of motorcycling, some practical, some not so much. In a world where the Confederate and the V-10 Tomahawk get attention, interest and in some cases praise, where Indian can be reborn again and again and again and the exotics of Europe can be reviewed and at times revered, I see no reason not to have this motorcycle as part of our varied taste and opportunity. If the anachronistic Harley can have an audience and receive praise by some, I see no reason not to have this motorcycle to ponder. I would much rather look at this well engineered piece of two wheel expression than the MV Agusta Rivale 800 which I find excessive for stylistic taste and a mess of design cues.

    You may not like the recreation of historic brands as they bridge between the nostalgic/historic and new. Some consider that sacrilegious. However most design builds on things past, things learned and technological influences. So I find this very satisfying to look at and ponder how it was put together. I will never know how it actually rides nor will the great majority of us. For that we will need to eventually let other inform us.

    For now I will just enjoy the pure gearhead aspects of this meld of engineering, history and technology