Brammo Enertia Electric Motorcycle to be sold at Best Buy

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In an unlikely venue you may soon find one of the first mass-produced electric motorcycles. Starting in May, five Best Buy locations near the West Coast will begin stocking the Brammo Enertia, a $12,000, carbon fiber-intensive electric motorcycle that stores its power in large format, lithium-phosphate battery packs from made by Valence.

The unlikely pairing makes more sense when you hear that Best Buy Capital extended a few million dollars in investment capital to Brammo last September. According to Brammo CEO Craig Bramscher, “What we’re selling is a lot closer to consumer electronics than to transportation.” Features like integrated GPS and WiFi chips allow a bevy of interesting high-tech optional third-party accessories for the Enertia.

We’re still not sure how titling and sales will work exactly inside the Best Buy locations, and the thought of a Best Buy salesperson indoctrinating new riders to the world of motorcycling should be setting of alarms at MSF (the Motorcycle Safety Foundation).


Jensen Beeler

Despite his best efforts, Jensen is called one of the most influential bloggers in the motorcycle industry, and sometimes consults for motorcycle companies, whether they've solicited his expertise or not.