The saying goes that one time is a fluke, two times is a coincidence, but three times…three times is a trend. Looking at Ducati’s last three years of sales (2012-2014), which spans only a 2% margin of growth, by definition one has to conclude that the Italian company is experiencing sales stagnation.
Granted each of the last three years have been record years for the Italian motorcycle company’s sales figures, but each year has been a nudging over the last, seemingly at the cost of Ducati dealers who have found more and more inventory on their showroom floors.
But it shouldn’t surprise Ducati followers to hear the recent departure of Cristiano Silei, Ducati’s now-former Vice President of Sales and Marketing. With Ducati seemingly hitting a wall on expansion and model diversity, Silei’s departure may have been expected in some circles, and certainly all eyes will be on his successor Andrea Buzzoni, to see what he can do with the role.
Is all of this a sign that Ducati has lost its magic, seemingly during the leadership transition from Gabriele del Torchio to Claudio Domenicali? Or is there growth to be had from the Italian brand, now that it is owned by Audi AG? We examine that thought in more detail, after the jump.
Neither company wants to tarnish their brand or see the value of their investment diminished, either by rider comments expressing a preference one way or another, or by lap time comparisons showing either firm up.
This posed problems for the Michelin test, held on the fourth day of the Sepang MotoGP test. After the factory test riders had tried the Michelins at the first Sepang test, it was the turn of the MotoGP regulars.
To avoid any comments which might favor one factory or another, Bridgestone imposed a blanket ban on riders or team members speaking to the media after the test.
All Bridgestone branding was removed from bikes and leathers, and no visible Michelin branding was allowed, even down to the manufacturer’s logo on the tire sidewalls.
With major money on the line, the PR gag-order was enforced rigidly, and observed religiously. No official times were released, nor made unofficially available by the teams.
A range of times have seeped out from journalists present, but given that only a few laps were timed by a few people out of practice with using a stopwatch (or its modern equivalent, the smartphone), those times can be taken as guidelines only.
Motorcycle racing veteran Jonanthan Green will be calling the races from the booth (many World Superbike fans will recognize his voice), and the man helping Green analyze the race should sound familiar as well, as it will be MotoGP star and two-time WSBK Champion Colin Edwards.
While the boys are in the booth, Crisy Lee will continue her role as pit lane reporter, something she did with AMA Pro Road Racing under the DMG administration.
Take a glance at the timesheet after the final day and it is easy to draw some simple conclusions from of second Sepang MotoGP test. Marc Márquez reigns supreme, with Jorge Lorenzo is the only rider to get anywhere near to him.
Cal Crutchlow has improved, but at the moment is only fast over a single lap. The Ducati Desmosedici GP15 is fast, but only in the hands of Andrea Iannone. Valentino Rossi and Dani Pedrosa have their work cut out if they are to match their teammates.
Bradley Smith has surpassed his teammate, Pol Espargaro. Suzuki is close, but not quite close enough, while Aprilia is hopelessly lost.
As attractive as those conclusions are, the underlying truth is a lot more complex. Testing is exactly that, testing, and everyone is on different programs, trying different things at different times of the day.
Or as Dani Pedrosa succinctly put it, when asked if he was trying out a new strategy for qualifying during the test, “we were just trying. That’s why we are here.”
The great State of Oregon, my newfound home, now has two lane-splitting laws on the docket for 2015. Senate Bill 172, introduced by State Senator Brian Boquist (R-Dallas), would permit motorcycle and moped riders to pass in a lane with traffic, if that traffic is stopped or has slowed to less than 10 mph, and the lane-splitting rider is traveling at a speed of 20 mph or less.
Meanwhile Senate Bill 420, introduced by State Senator Jeff Kruse (R-Roseburg), is a little less restrictive in its provisions, and would allow lane-splitting if traffic is stopped or slowed to 25 mph or less, and the motorcyclist is traveling at 35 mph or slower.
When the R1 was first launched it became an instant icon. A tri-axis engine with a GP style chassis was cutting edge technology back in 1998.
The bike has evolved through the years with fuel injection, a crossplane crank, and electronic systems amongst the hundreds of development upgrades.
The original R1 design focus was primarily for the street, however that has all changed for 2015, with Yamaha’s Engineer’s instructed to design a bike mainly for the track.
A team of 50 design engineers worked closely with Yamaha’s MotoGP team and test riders from divisions in Japan, Europe, and the US, including Valentino Rossi and US rider Josh Hayes, to come up with perhaps the most technologically advanced electronics package on a motorcycle ever made available to the riding public.
Many of the senior engineers were in attendance at Sydney Motorsport Park – Eastern Creek in Australia for the R1 world launch, providing excellent technical support for the test riders and a unique insight into the challenges they each faced creating the new R1.
The 4.5km Brabham circuit provided a world-class test track for the 100 journos who descended from all over the globe to experience the 2015 Yamaha YZF-R1 and R1M for the first time.
The diverse range of 18 corners, including one of the fastest turns in Australia, approached at nearly 300kmh, was perfect to test all the attributes of a new motorcycle.
Our test group had some quick guys including Josh Brookes, Steve Martin, and Cam Donald, so there was no hanging about.
A late announcement to the Suzuki motorcycle lineup, the 2015 Suzuki GSX-R1000 comes with the banner headline of adding anti-locking brake system (ABS) and a bold new “Suzuki Racing Blue” graphics package (BNG) to the venerable superbike.
The added safety of ABS is at least a welcomed change to the now seven-year-old model version of the Suzuki GSX-R1000. Meanwhile, the graphics package is designed to make a link between the GSX-R1000 and Suzuki’s MotoGP race bike, the Suzuki GSX-RR — even though the street bike pre-dates its racing counterpart all the way back to when Suzuki was last entered in the premier class.
Cooler temperatures and more stable weather meant that riders had much more time to do work on track, the heat and humidity not quite as oppressive as they had been the previous day. The excitement over new bikes and gearboxes had also subsided, and the hard grind continued.
If Tuesday is representative of the normal state of play in MotoGP, then it seems like there are already two favorites for the title emerging from the pack, though margins are slim indeed.
Marc Márquez and Jorge Lorenzo were the only two riders to crack the two minute barrier, posting fast times early-on in the day, then getting back to work on 2015.
Nobody else got near, with the exception of Andrea Iannone, who piled in a quick lap at the end of the day to fall just short of two minutes, the Ducati GP15 quickly proving its worth.
We have seen a lot of limited-run motorcycles here at Asphalt & Rubber — some have been intriguing, and some have been…well, not. With exclusivity of course comes a price tag of sizable proportions, but it is rare that we see a motorcycle break into six-figures, let alone pass the quarter-million dollar mark. But here we are with the Yacouba Feline.
We have featured the work of Yacouba Galle before, as the French designer has done a bit of work in the industry, including a bolt-on design kit for the MV Agusta Brutale, which he calls the Bestiale (a name that might make Anglophones cringe a little). Unlike the Bestiale though, the Feline is a full-on motorcycle, not just a kit…and if you like what you see, it is going to cost you a mint.
Only 50 examples of the Yacouba Feline will be built, whose lines following those of a panther, says Galle. At the heart of the machine is a three-cylinder, 800cc, 170hp engine of undisclosed origin (though we would wager from MV Agusta), and Galle says the final machine will tip the scales at 341 lbs.