Dorna has revealed the pricing for its online video pass for the World Superbike Championship. The price for a full season of coverage via the WorldSBK.com website is to cost €69.90, or around US $95.
Included in the price is live access to all World Superbike races, as well as the ability to play them on demand after the race is over. There will also be access to a highlights package of each race, and rider interviews, and exclusive features. There is also an archive of race and season reviews going back to 1993.
The online package is very similar to the one offered by Dorna for the MotoGP.com website, with suitably revised pricing. Since Dorna was handed the running of the World Superbike series by Bridgepoint, it was only a matter of time before WSBK would also be available via some form of online video streaming.
Leveraging both the experience which they had gained in TV rights negotiations and in running the MotoGP.com video streaming platform, Dorna could put the World Superbike races online with relatively limited effort.
The new subscription package should be a boon to fans around the world who cannot see the World Superbike series. WSBK has struggled to find TV broadcasters in some large markets, and having an online video package will make fans of the sport less reliant on the packages offered by their cable suppliers.
It should also add a useful (if limited) income stream for the struggling series.
This article was originally published on MotoMatters, and is republished here on Asphalt & Rubber with permission by the author.