Things aren’t going so well for Zero Motorcycles, as the electric motorcycle manufacturer has submitted a second recall to the NHTSA, this one for the 2012 model line-up. Recalling 254 units because of insufficient weatherproofing, the motorcycles may be subject to an electrical short inside the battery management system (BMS) during wet conditions. A short-circuit could cause the electric motorcycle to cut power, which could potentially cause an accident (the recall notice from the NHTSA says nothing about possibility of electrocution).
Zero Motorcycles has submitted a recall with the NHTSA that includes units from its entire line-up, built for the 2011 & 2012 model years. The issue stems from a faulty brake light switch, which may not illuminate the rear brake light when the front brake lever is pressed without strong force.
The recall affects 450 units of Zero Motorcycles’ on-road units, which includes the following machines: 2011-2012 Zero DS, 2011 Zero MXD, 2011-2012 Zero S, 2012 Zero X, 2011 Zero XD, 2011-2012 Zero XU. Because the brake light may not illuminate while the motorcycles are under braking, Zero Motorcycles will recall the affected units starting around July 16th.
For as much harping as I do about Zero Motorcycles, here comes some news from the Scotts Valley company that even my cold heart can appreciate. For those who don’t know, the Motorcycle Safety Foundation (MSF) has very strict criteria for the motorcycles that its classes can use during the hands-on portion of their curriculum. The various restrictions include things like seat height, displacement, weight, power, and so forth. Additionally, the classes concern themselves with the cost of the bikes themselves, the cost of maintaining the machines, and the cost of the replacement parts, which invariably will be needed as new riders cut their teeth on two-wheeled transportation.
Getting the nod from the MSF that the Zero XU can be used for its rider courses, Zero Motorcycles’ urban commuter is the first electric motorcycle to be certified for use in the popular rider training program. Not only a boon to the California-based company, the news is a step-forward for the MSF, as the clutchless, gear-less, noiseless, and effortless motorcycle is the ideal platform for a new rider to learn how to safely ride a motorcycle. Best of all though, the news bodes well in training soon-to-be motorcyclists more effectively, as well as increasing the likelihood of attracting otherwise disinterested riders into the world of motorcycles.
Rewind a few years ago in the electric segment of the motorcycle industry, and you found a landscape where manufacturers published wildly inaccurate numbers relating to speed, range, and power. The situation of over-promising and under-delivering was so bad, virtually any figure quoted, whether it was made with the best or worst intentions, was immediately called into question. The issue of course stemmed from the fact that OEMs were unable to deliver motorcycles with specifications that were remotely acceptable to a savvy motorcycle market. 20 mile ranges? 15hp available continuously? 60 mph top speeds if you’re downhill, tucked in, have a tailwind, and add five to the speedo’s reading? Yup, those were the good old days.
As the industry matured, so did our expectations, and it looked like some sanity was going to come to fruition as the MIC began pooling interest on developing a standard to rate the various performance specifications of electric motorcycles. An industry group setup to look after the best interests of the OEMs and other business in the motorcycle industry, you only need to follow the cash to see whose best interests are really being served by this group.
So, it should not surprise us then that the latest “standard” from the MIC, which establishes criterion on how the highway mileage of an electric motorcycle should be rated, is doing a downright scandelous disservice to consumers and the industry itself, as the proposed standard massively overrates the highway range of electric motorcycles.
The nearly two-year wait for the Brammo Empulse is nearly over, as the Ashland-based company is set to debut the Brammo Empulse and Brammo Empulse R in Los Angeles (and online) May 8th. It should come as no surprise then that the A&R Bothan spy network is picking up on murmurings from Zero Motorcycles, and that the Californian company is working on an Empulse-killer for the 2013 model year.
Said to be building a proper electric sport bike, as well as suitable electric dirt bike package, Zero is seemingly finally on the verge of sunsetting its current motorcycle designs for more mature motorcycle offerings, and is putting companies like Brammo and BRD squarely in its sights.
While still maintaining the product line’s general aesthetic from its previous generations, Zero Motorcycles has refined and polished its electric motorcycles for 2012. This is primarily due to the Zero’s limited amount of time to further develop its 2011 models for the 2012 model year (roughly nine months says the Californian company), but still Zero has been able to revise most of the Zero S’s components to warrant this year’s models to be visually and functionally set apart from its predecessors.
This bodes well for Zero Motorcycles, because bluntly, the startup has had extremely unrefined and unpolished motorcycles from its inception to the 2011 model year (if you heard otherwise from somewhere else, they were trying to sell you something). Walking up to the 2012 Zero S, it is immediately clear that the electric motorcycle has been touched by people who understand motorcycles. Gone are the on/off switches marked in Sharpie (I wish I was making this up), though you’d be hard-pressed to find top-shelf components on the Zero line. This makes for a mixed response regarding the bike, from a visual perspective.
I wanted to give our readers a heads-up that we have been working on a new article series that will feature electric motorcycles. A space has been maturing at a rapid pace, we have already seen several manufacturers come out with electric motorcycles available for consumers, with several more companies coming closer to market as well.
While early-adopters have been touting the benefits of electrics for some time now, the infancy of this market has many riders remaining on the fence about the gas vs. electric debate. While we here at Asphalt & Rubber believe the future of motorcycling is through electric motorcycles, we wanted to take an in-depth look at this budding sector, and ground some of the debate that has been going on in the industry with some actual experience.
Zero Motorcycles has announced the full-commencement of production for its 2012 model line, which is expected to hit dealers in February & March of this year. First off the line was the 2012 Zero DS back in December, though the electric motorcycle company has recently started building the Zero S, Zero XU, Zero X, and Zero MX at its Scotts Valley facility as well. A story we broke back in November, Zero Motorcycles debuted its important 2012 electric motorcycle line up at the 2011 EICMA show in Milan, with the 2012 range being a substantial improvement upon the company’s previous offerings.
Boasting 6kWh & 9kWh battery packs, the 2012 Zeros have nearly double the available energy on board, with the styling and performance aspects of the bikes have been improved upon as well. Zero claims that the street-focused Zero S can hit up to 114 miles on that 9kWh pack (and also does a top speed of 88 mph on its new motor), making it more practical for the urban commuter. For 2012, all of Zero’s street models feature new brushless motors, and include regenerative braking, which charges the motorcycle’s batteries during deceleration.
Our first proper leak ahead of the upcoming EICMA show in Milan is now officially in the bag, as Asphalt & Rubber has gotten word on Zero Motorcycles’ 2012 electric motorcycles. Completely revamping its model range, our sources tell us that the 2012 Zero Motorcycles will have all-new motors, battery packs, and bodywork. Talking in numbers, the battery pack options will be 6kWh & 9kWh, with prices expected to be $11,000 and $13,000 respectively. Perhaps the most compelling news (and there’s plenty to be compelled about with this news) is that Zero Motorcycles plans to have the new models under production in December, and on dealer floors by January.
An article from our friends at CMG tipped us off to the fact that Zero Motorcycle has begun promoting its electric motorcycles through several Costco stores in Canada. Taking a page from Kawasaki’s playbook in working with Costco (which is itself a take on what automobile dealers have been doing with the warehouse brand for years), Zero currently has displays in six Canadian Costco warehouse stores, working as a part of the wholesaler’s Membership Benefits Program. Like the Kawasaki program, Costco isn’t actually selling Zero Motorcycles, but instead Costco members recieve a special value package if they purchase a Zero through the promotion.
If that raises your eyebrows, here is a quick primer on the Costco business model. Generally speaking, Costco keeps its company very efficient and lean by keeping very low inventories — I’ve heard it quoted that the company won’t carry more inventory than what it can sell in one to two weeks. Helping drive that turnover are the low prices that the company is known for, but instead of doing a high volume/low margin sales approach, Costco’s true bread & butter is its membership fees.