It is looking increasingly likely that energy drink company Monster is to take on a role as co-sponsor of Yamaha’s MotoGP team. Spanish website Motocuatro is reporting that Yamaha has bought Jorge Lorenzo out of his personal sponsorship by rival energy drink maker Rockstar and that both Lorenzo and Valentino Rossi are to carry Monster sponsorship on their leathers and on the fairings of their Yamaha M1s for 2013 and 2014.

According to Motocuatro, the story started earlier this year, after Lorenzo renewed his contract with Rockstar, and Valentino Rossi announced he would be signing with Yamaha. Both Rockstar and Monster had been in talks with Yamaha to step up their sponsorship of their riders – both men have personal contracts with their respective energy drink brands – to increase exposure for the brand.

At first, Motocuatro reports, Monster showed an interest in moving up as co-sponsor on Rossi’s bike, gaining the same level of sticker coverage as ENEOS, the Japanese oil brand which also adorns the Yamaha’s fairings.

In response, Rockstar started negotiations with Yamaha to match Monster’s offer, meaning that both Lorenzo and Rossi would have equal levels of energy drink sponsorship on their bikes. Lorenzo would have Rockstar stickers, while Rossi would have Monster badges.

Announcing today its “New Medium-term Management Plan” that will cover the next three years of business operations, Yamaha Motor Co.’s strategy is fairly simple, yet also very ambitious. While fighting against the global currency exchange rate with the yen, the Japanese company is hoping to release over 250 new units over its various product segments.

While this goal encompasses all of Yamaha Motors’ product lines, the most obvious additions for the motorcycle division will be Yamaha’s recently announced three-cylinder motorcycles, as well as the now confirmed Yamaha YZF-R250, a 250cc sport bike that will debut in the Indian market.

Unless you have an MBA, Yamaha’s three-year business strategy is a pretty dull read (it might still be a snoozer, even if you do have an MBA), but one Powerpoint slide struck me as interesting (you can see the full presentation here).

According to MCN, Yamaha Racing’s Lin Jarvis is keen for more rounds in the Asian market — he is so keen in fact, that Jarvis has even suggested that s second round be held in Malaysia. With southeast asia proving to be an important market for the big motorcycle OEMs, the idea of doubling up on Malaysia for the MotoGP calendar is certainly not the worst idea ever proposed to Dorna’s Carmelo Ezpeleta.

For Yamaha Racing in particular, a second round in the southeast asian territory would dovetail nicely with the team’s already extensive connection to the region’s markets. While everyone in the paddock would seem to be in agreement on MotoGP’s needs to get out of Europe and into other markets, Jarvis’s request to Ezpeleta is still a tall order, as it is a tough proposition for the MotoGP Championship to double-dip not only a small country, but also the same venue.

Here’s one for the Rossi fans, the first photo of Valentino Rossi on-board the 1,000cc Yamaha YZR-M1 at the Valencia test (snagged by Monster Yamaha Tech 3 mechanic Steve Blackburn).

Apparently, the weather is being less than co-operative in Spain, with sprinkles of rain being reported, but that didn’t stop The Doctor from getting on-board “his” bike.

After the jump, there are 17 photos of Rossi’s maiden voyage back on the Yamaha YZR-M1 — all courtesy of photographer extraordinaire, Scott Jones.

Photo: Yamaha Racing

If there is one rider in the entire MotoGP paddock who recalls the strange case of Dr. Jekyll and Mr. Hyde, it is Marc Marquez. Around the paddock, speaking to the press, at public appearances, the Spaniard is soft-spoken, polite, friendly. When he speaks, he speaks only in commonplaces, his media training having expunged any trace of opinion or controversy from his speech (in either English or Spanish). Put him on a bike, however, and the beast is unleashed. He is merciless, in his speed, in his ownership of the track, and in his disregard of anyone else on the track.

So it was unsurprising that the Spaniard should find himself in trouble once again. During the afternoon practice, Marquez slotted his bike underneath an unsuspecting Simone Corsi going into turn 10, sending the Italian tumbling through the gravel in the process.

The move was reminiscent of the incident at Motegi, where Marquez barged past Mika Kallio with similar disregard for the consequences, but unlike Motegi, this time Marquez received a penalty from Race Direction, for contravening section 1.21.2, a section Marquez by now must now almost by heart. That part of the Sporting Regulations which governs ‘riding in a responsible manner which does not cause danger to other competitors’. For his sins, Marquez is to start from the back of the grid on Sunday, regardless of where he qualifies.

The punishment has been coming for a while. Race Direction has been working this year on taking previous behavior into account, and that, above all, was the reason for Marquez to have his wrist slapped.

The list of incidents involving Marquez is long: starting with the collision with Thomas Luthi in the very first race at Qatar; the clash with Pol Espargaro at Barcelona, causing Espargaro to crash out; the collision with Kallio at Motegi; and now this incident with Corsi at Valencia. There were numerous other minor incidents in which Marquez featured, the Barcelona incident, for example, coming at the end of a race which had seen a fair smattering of other questionable moves.

The atmosphere in the paddock at Valencia is an odd mixture of fatigue, excitement and anticipation. Fatigue, because it is the end of a long season, and the teams and riders are barely recovered from the three back-to-back flyaway rounds; excitement, because this is the last race of the year, and the last chance to shine, and for some, the last chance to impress a team sufficiently to secure a ride next year; and anticipation, because with so many riders switching brands and classes, they are already thinking about the test to come on Tuesday.

Or in Casey Stoner’s case, thinking about a future outside of MotoGP. As his departure from the championship grows near, it is clear that he has had more than enough of the series. Asked if he was worried about the politics in V8 Supercars, where he is headed in the near future, he said he wasn’t, because he understood that V8 Supercars is a different kind of championship.

MotoGP, though, was supposed to be a professional championship, and in his opinion, it was ‘a joke’. Four races in Spain, another just over the border in Portugal, this was not a truly world championship, Stoner said. Instead, MotoGP is too much of a European championship, and it needed to rediscover its roots.

The battle for the future of MotoGP continues to gain intrigue, as Yamaha is reportedly considering leasing to private teams the motor found on the Yamaha YZR-M1. The news is being reported by MCN, which heralds the event as the end to the CRT experiment, and while that last part seems a bit hyperbolic, Yamaha’s move could have a profound affect on the series if it comes to fruition.

Currently on proposal for the 2013 MotoGP Championship is a grid comprised of 12 prototype machines (four from each of the three remaining factories), with the rest of the grid comprised of CRT entries (production motors in prototype chassis). That landscape could change however in 2014, as HRC has tipped that it has a production-racer, based off the Honda RC213V in the works, which it will sell to teams for around €1 million.

Adding yet another dimension to the bike line-up, Yamaha is said to be considering leasing the M1 motor to private teams, who in turn could use the prototype-based engine design in their own chassis design, much in the same manner that is currently being done with the production-based motors.

News coming out of India and Southeast Asia (which Cycle World is bizarrely taking credit for starting, despite being months late to the party), is that Yamaha is set to debut a 250cc sport bike for the world market. Said to be visually similar to the Yamaha YZF-R6 (concept sketch above), the quarter-liter four-stroke machine is certainly a response to the recent offerings from Honda and Kawasaki.

Expected to be a 2013 or 2014 model, we will almost certainly get our first glimpse of the bike, or its concept, at the upcoming 2012 EICMA motorcycle show in Milan. With details about the “Yamaha YZF-R250″ being scarce, we would wager a 2014 launch date, but as always, time will tell. Expect pricing to be sub-$5,000 though, with optional ABS.