It’s 2016, and I’m not sure why we all aren’t zipping around on motorcycles that have integrated heads-up displays (HUD).

The technology has been around for decades, the components and software are available and easy to implement, and with our connected digital lifestyles, the concept just seems like a no-brainer.

Yet, here we are, with our boring “Motorcycle 1.0” motorbikes.

Samsung hopes to change that though, showing off its “Smart Windshield” concept. The idea is straightforward: Samsung’s Smart Windshield connects to your smartphone via a special app, and it displays navigation, call, text, and email information on your windshield, through a special projection system.