Tag

Wrooom

Browsing

Ducati Corse’s joint launch with Ferrari kicked off today (not really, the official opener had to be postponed because of weather), and with it we get the first glimpses of Valentino Rossi in true Ducati colors, and not the yellow and black livery he had to wear during the Valencia test. Taking part in the Wrooom 2011 media event in the Dolomite Mountains, Rossi joins teammate Nicky Hayden in starting the new racing season with Ducati Corse.

Somewhere in between the skiing-filled days, and jacuzzi-soaked nights, a few things resembling a press conference will take place where Rossi will talk about his thoughts on the Desmosedici (scheduled for Tuesday), and Ducati will unveil the GP11 race bike (Q&A on the bike is scheduled for Wednesday), which may or may not feature a Big Bang motor (we think it will though).

For the week’s activities, Rossi and Hayden are joined by Ferrari’s Formula 1 drivers Fernando Alonso and Felipe Massa, who will be doing similar media maneuvers for Ferrari this week. The foursome is schedule to compete in a head-to-head skiing battle on Friday, but we don’t expect Rossi to actually take to skis this year with his recovering shoulder (good money is on Alonso as Massa has never seen snow before, and most things that pass for skiing in Kentucky involve a car, a rope, and a McDonald’s food tray).

Ducati Corse is slowly becoming the Lord of the Rings in MotoGP — bringing together some of the largest brands outside of the industry into the pinnacle of motorcycle racing. Already announcing Mercedes Benz’s tuning house AMG as its official car sponsor to the Marlboro Ducati MotoGP team, Ducati announced ahead of today’s start to the Wrooom event that apparel company Diesel would be added to the team’s rostrum of sponsors.

The maker of tight skinny jeans and other fashionable items, Diesel will be adding its “Made in Italy” brand to Ducati’s Italian bikes, and will also supply the Ducati Corse team with apparel for the 2011 season, which we can also only imagine will be made available to the public as well with a modest mark up on the not so modest base prices. Still say what you will about Italians and their fashion, one thing remains impressively true: Ducati is crushing it right now when it comes to finding dollars to go race in MotoGP.

Ducati has officially launched its 2010 MotoGP race bike, the Desmosedici GP10, at its yearly press launch with Ferrari in the Italian Dolomite mountains. The Wrooom event launch comes just two weeks after Nicky Hayden accidently leaked photos of the GP10 from his camera phone, much to the chagrin of Ducati Corse. Click past the jump for more details on the GP10, launch photos and studio shots of the new Desmosedici, and also for Hayden and Stoner’s views on the new bike in a video.