Not-A-Review: 2015 MV Agusta Motorcycles

As promised, here is the second part of our trip down to Fontana, California to meet with MV Agusta USA, go over the company’s new business plan for not only America, but also worldwide, and to ride the current crop of their 2015 machinery. I should preface right out of the gate that this is not a review in regards as to what you’ve come to expect from Asphalt & Rubber. I am not-so-cleverly calling this a “not-a-review” assessment of MV Agusta’s 2015 models. I say this because we had a very limited amount of time on each bike, as there was roughly 10 machines to divide our attention amongst. Think of this article as not far from someone test riding a bunch of motorcycles at a dealership, with similar duration and limits put in place…except that this someone rides motorcycles for a living.

Analyzing The Ducati Desmosedici GP15

Anyone watching the presentation of Ducati’s 2015 MotoGP bike will have learned two Italian phrases: “Emozionante” and “tanto lavoro”. Both were extremely apt. Getting from where Ducati was to where it is now with the Desmosedici GP15 had needed “tanto lavoro”, a lot of hard work, and they still have “tanto lavoro” ahead of them. The results were “emozionante”, a fantastic word nearer to exciting than emotional. But both exciting and emotional were apt phrases. The sense of eagerness was palpable among Ducati staff at Bologna on Monday. For good reason, the GP15 presented in a long, loud, and rather meandering show is radically different from what came before.

Some Thoughts on MV Agusta & A Story About Two Letters

MV Agusta USA recently invited a slew of journalists down to Fontana, California in order to talk about the company’s new business plan, and to ride its current lineup of motorcycles on the infield course. This article is “Part 1″ of that experience, as I wanted to separate my thoughts on MV Agusta, MV Agusta USA, and the general motorcycling climate into one story, and then have my “not-a-review” of the machines for another article. Got it? Ok, let’s go. It is probably easiest to start with where MV Agusta is as a company. MV Agusta has a started a new three-year business plan, which sees the company pushing into a full-range of motorcycles, pushing outside of its Italian boundaries, and pushing out of the “luxury” brand segment.

Photos: Ducati Desmosedici GP15

The Ducati Desmosedici GP15 is a machine that has been long in the making. It represents Gigi Dall’Igna’s next step forward for the wayward Ducati Corse MotoGP team, and it is the dubious honor of holding the hopes of Ducati fans around the world, who see the machine as the silver bullet that will return Ducati to the forefront of racing prowess — no pressure. The most obvious change that can be seen on the GP15 is the re-routing of the exhaust, with the undertail pipes collecting on the right-hand side of the machine, rather than coming in from both sides and meeting in the middle. Can you spot any other changes in the high-resolution photos after the jump? Let us know in the comments.

Politics & Corruption: Why There Isn’t a Race in Indonesia

If anyone needed any further proof that Indonesia is important to the Japanese motorcycle manufacturers, the fact the Repsol Honda team chose Bali as the location to launch their 2015 MotoGP project should remove any doubt. But if Indonesia is so important to the manufacturers, and to MotoGP, why is there not a race there? Over the course of the MotoGP test at Sepang, I had a few conversations with people on the subject. On the record, the story was always the same: we need a suitable track, and as soon as one exists we will be happy to go there. Off the record, however, they were much less optimistic.

A Requiem for Kenji Ekuan & The Kando of GK Design

Industrial design is not a commonly known, much less well understood, profession. To some it suggests arranging equipment inside factories, to others it means some kind of product engineering. In reality it is the search for, and expression of, human satisfaction in inanimate objects that are mass produced. That’s quite a mouthful, and to the average person it may sound like jiberish written for some pretentious coffee table book, but it is the truth. At least, it is one version of the truth as seen by the GK Design Group of Tokyo, Japan. If you ride motorcycles, then you are intimately familiar with the work of this large and internationally respected studio. Since only its second production bike, the indigenously designed YA-1, every Yamaha motorcycle since 1958 has been crafted by GK.

Are You The MV Agusta F4 RC?

What look to be official photos of the MV Agusta F4 RC have leaked out onto the internet, along with a slide from MV Agusta’s media presentation on the machine. The photos give us our first glimpse into Varese’s homologation special, complete with a special two-can exhaust by Termignoni. The leaked slide confirms some of the numbers being thrown around about the F4 RC, namely that it will have 212hp, 81.86 lbs•ft of torque, weigh 175kg dry, and cost €36,900 (we already know that the MV Agusta F4 RC will cost $46,000 in the USA). Information from a leaked slide last year has already told us that MV Agusta has radically overhauled the F4 RC’s engine, designing a new cylinder heard, new crankshaft, new camshaft, as well as adding bigger fuel injectors, lighter pistons, and titanium connecting rods.

Kenji Ekuan, Designer of the Yamaha VMAX Has Died

Mainstream news is mourning the death of Kenji Ekuan today, as the 85-year-old Japanese industrial designer is one of the most influential artists in Japan’s modern era, and is most well-known for his designing of the iconic Kikkoman soy sauce bottle. Ekuan’s lesser-known works though include a number of motorcycle designs for Yamaha, including the now 30-year-old Yamaha VMAX motorcycle, which makes his passing even more meaningful to motorcyclists around the world. Kenji Ekuan founded GK Industrial Design after WWII, and his company helped shape the way Japan rebuilt itself after the world war.

Ride Review: KTM 1290 Super Adventure

Despite its huge dimensions, not to mention a 30 liter fuel tank, the 2015 KTM 1290 Super Adventure never looks big or bulky. In fact, it is only when you mount the hard luggage that you can tell this bike can really cover long distances. Apart from a dorky little exposed wire from the heated grips near the throttle, the fit and finish is very high-end, especially the integrated curved lighting in the tank — it is quite a sight. At first glance the Super Adventure doesn’t have the massive personality and stance of its German rival, the BMW R1200GS Adventure, but that is in part due to the white color scheme and the absence of the typical beak as a front mudguard. KTM is going about things differently, and that is something that appeals to many riders…including us.

Yamaha VMAX Carbon – Celebrating 30 Years of VMAX

It is hard to believe that the venerable Yamaha VMAX has been around for 30 years (it is even harder to believe that the VMAX has only seen one design revision in that timeframe as well), and so Yamaha is bringing out a special edition model to celebrate this special motorcycle. The 2015 Yamaha VMAX Carbon is exactly as the name implies: a VMAX drag bike laden with lightweight carbon fiber. In total, the VMAX Carbon’s tank cover, front and rear fenders, and side covers are all made from carbon fiber. Yamaha has teamed up with Akrapovic as well, and as such the Slovenian company’s slip-on mufflers complete the exhaust system and the changes to this beastly drag bike.

AGV Opens Up Customizable “Scream” Helmet Site

01/30/2010 @ 1:26 pm, by Jensen Beeler3 COMMENTS

Valentino Rossi made quite the scream with his face helmet at Mugello back in 2008. With all the buzz it created, AGV brought out a limited edition version replica of Rossi’s lid to the market in 2009. Now it’s 2010, and AGV has decided to spread the customized lid to everyone else, with a personalized touch. Opening up valentinosface.com, AGV has created a website where you can put your own mug on Rossi “Scream” rep, and have the helmet shipped directly to you from AGV.

Valentino Rossi Goes Online with Personal Website

10/06/2009 @ 4:54 pm, by Jensen Beeler12 COMMENTS

Valentino-Rossi-website

It has been years since Al Gore discovered the internet, but apparently the fad of browsing “websites” has finally caught on in Italy. Rightly so, Valentino Rossi has finally created a web space of his own, valentinorossi.com. The site is well done, but can be difficult to navigate at times. Brace yourself as it will pop-up a full-screen window, and start blarring Italian rock music. Psshh…that’s so 2000 & 3.

Honda VFR1200 to Launch on Thursday

10/05/2009 @ 3:39 pm, by Jensen Beeler10 COMMENTS

Honda-VFR1200F-website-launch

Honda is set to officially release the new VFR1200 this week, with a website launch scheduled for 3AM (PST) this Thursday. The site is devoid of any substantial information at this point in time, but the not so secret Honda VFR12000 has already graced our pages on a couple of occasions, which gives us an idea on what to expect Thursday.

Rossi Discovers the Internet

07/06/2009 @ 11:54 pm, by Jensen Beeler2 COMMENTS

Valentino-Rossi-fan-site

Despite being the media-magnet that he is, Valentino Rossi has always lacked an official website of his own. Web going motorcycle racing fans have had to suffice themselves with the plethora of fan sites out there, including the Official Valentino Rossi Fan Club site. But, all these sites missed one thing, Rossi himself.

That’s all about to change. Rossi has teased the web with his upcoming site. Call it: The Doctor 2.0, valentinorossi.com. The site has been under development for the last 3 months, but just from the look of the splash screen, it would seem we can expect that usual antics from the outgoing Italian rider once it has officially opened its doors.

IIHS Launches Interactive Helmet Law and Traffic Camera Map

03/22/2009 @ 1:59 am, by Jensen Beeler1 COMMENT

motorcycle-helmet-map

The Insurance Institute for Highway Safety (IIHS) is beefing-up its website of state laws by using interactive maps of the United States that  illustrate motorcycle helmet laws and automated traffic and speeding camera enforcement laws, with additional state law maps becoming available in the future. The maps provide geographic representations of the laws to illustrate the extent to which US states are addressing highway safety concerns.

Source: IIHS via Autoblog

KawasakiTV

11/19/2008 @ 11:59 pm, by Jensen BeelerComments Off

Kawasaki has huffed the same crazy glue as BMW, and gotten themselves a video portal aptly named: KawasakiTV. Now while the BMW version has all the spit and polish you’d expect from the German AutoHaas, Kawasaki has all the lack-luster half-assed marketing attempts we’ve grown to cheerish from the Green Monster. The shows all of its ads, clips, and racing footage going back to 2006, although after playing with it for a bit, they appear to show you only a limited number of ads at random. Also, the site, for whatever reason, is in Spanish, but it’s easy enough to navigate around. The link can be found here.

On a marketing note. Kawasaki, why would you host a site on someone else’s domain? Why would you try and shoe-horn your logo onto a template that clearly is from a common bin. And lastly, who is your brand manager, and what street will he be committing ritual suicide over this botch job?

Source: moto.caradisiac

Wow, I can’t believe I got through this post without one reference to letting the good times roll…

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Aprilia Launches Aprilia.com Anew, iPod Not Included

10/29/2008 @ 9:13 am, by Jensen BeelerComments Off

Aprilia has relaunched aprilia.com with a much needed redesign, complete with media richness. For some time now Aprilia has been making beautiful and stylish bikes, without lending the same attention to detail to the rest of their corporate branding. The new site is bold, red, and clearly designed by someone who spends a lot of time in Apple’s iTunes.

Source: Aprilia.com

Looking good Aprilia, now call me when you have your supply chain figured out.

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