More reports are starting to surface about Audi’s pending purchase of Ducati Motor Holding from Investindustrial. Said last month to have offered the private equity firm somewhere in the neighborhood of €750 million, Reuters is now reporting the figure to have been closer to the €870 million to €875 million range, which is closer to the original rumored offer of €850 million by the German automaker. What is most interesting in the report by Reuters is the notion that Audi is not making an offer to buy all of Investindustrial’s financial position in Ducati Motor Holding, which accounts for about 70% of the company.
It has been almost a year now since we broke the news that Ducati Motor Holding was up for sale, and I still can’t tell if the appropriate metaphor for the ongoing acquisition is a game of musical chairs or Russian roulette. Vying for a seat or putting the chamber to its temple, our latest contestant in “Who Wants to Buy Ducati” is Audi, the four-ringed German car manufacturer. Reported to have a right of first refusal, Audi allegedly has until mid-April to finalize a deal with Investindustrial (Ducati’s main investor) to buy Ducati from the Italian investment group.
Though Ducati sold over 40,000 motorcycles in 2011, the Italian company has roughly €800 million in debt on its books. This means that any company interested in buying Ducati would have to assume the Italian company’s debt onto its own books, which changes the actual purchase price of Ducati dramatically. For its part, Audi is rumored to be making an offer in the €850 million range, which would put the actual purchase value of Ducati at over €50 million, and could put as much as €100 million on the table for Investindustrial to take.
Back in 2009 Suzuki and Volkswagen made some headlines, as the German automaker took a 19.9% stake in the Japanese manufacturer. The basic points of the agreement were that Volkswagen would get access to Suzuki’s small-displacement motors and Indian presence, while the latter would benefit from Volkswagen’s larger-vehicle technologies, etc.
Seemingly however doomed from the start, the partnership in motorcycle circles erroneously spurred some interesting thoughts of a Volkswagen motorcycle coming to fruition. While industry journalists spun gold out of hay, the two behemoth manufacturers failed to come to terms on any of their proposed partnership goals, leaving both parties to wonder why they were interested in each other, let alone financially intwined.
What gets rewarded, gets done. That’s a concept I learned on my first day of business school (big shout out to Dr. Denny Gioia). While we were being taught in the context of managing a workforce, it applies just as easily to people in general, for example in a government’s influence over its citizenry. This point was clearly not lost on Kevin Richardson, an American who answered Volkswagen’s call to build a better speed camera for traffic enforcement.
A part of Volkwagen’s Fun Theory experiments, Richardson designed, built, and implemented a sort of speed camera lottery. Ticketing motorists it catches speeding, Richardson’s speed camera also rewards people who comply with the posted speed limit, entering law abiding citizens into a lottery whose pot consists of a portion of the fines collected by speeders caught on the camera. Brilliant! But does it work?
Car makers BMW and Volkwagen have been teaming up for the past four years on a study funded by the German government that explores vehicle automation and interlinking. Exploring technologies that share traffic conditions not only with drivers, but also with other cars and city infrastructures, the two auto manufacturers have created systems that would help time lights at intersections, and adjust vehicle velocities in order to improve the flow of traffic and safety. While the study focused primarily on car-based systems, there stemmed a couple interesting pieces of technology that could see their way onto motorcycles in the future.
This rumor just doesn’t want to die (maybe there’s some truth in it then?), but talk continues about a possible Volkswagen motorcycle. This time the speculation centers around NSU an old german brand that VW bought back in the 1960’s. Known for its wankel-style rotary motors, NSU was the world’s largest motorcycle manufacturer in 1955, but sadly went out of business in 1969 when the failing brand (primarily due to its automobile division) was acquired by Volkswagen, never to be seen again or so it would seem.
It’s been our long standing view that Volkswagen entering into the motorcycle realm after it’s 20% stake in Suzuki is purely a work of fiction fabricated by bored journalists. The majority opinion is that Volkswagen acquired an interest in Suzuki (who also makes cars) to gain a better foothold in developing countries where smaller vehicles with smaller displacements are king.
This sentiment hasn’t stopped others from believing that there could be more collaboration between the two marks in making a two-wheeled vehicle, and the latest rumor pegs Volkswagen’s Martin Winterkorn, Chairman of the Board of Director of Management of Volkswagen AG, as saying explicitly saying just that…of course, no one actually has him on the record with that statement.
It’s been almost two months since Volkswagen bought a 20% stake in Suzuki Motor Corporation, but that hasn’t stopped German designer Nils Poschwatta from imagining what the peoples’ motorcycle would look like. Much fervor was made with the announcement of the two companies joining forces, with many motorcycle fans wishing thinking that VW branded motorcycles were on their way. Like this concept, that notion is a work of pure fantacy, as the two companies have made it clear the partial acquisition is to help both brands enter into emerging car markets more effectively. Still, it’s a nice drawing.