Yet once again, Ducati has topped Pied Piper Prospect Satisfaction Index (PSI) – showing the continued prowess of Ducati dealerships in the United States.
For those that aren’t familiar with Pied Piper, the company’s Prospect Satisfaction Index is sort of the Consumer Reports of dealership network experience, and acts as a bellwether as to how a brand is performing while facing the consumer.
As such, the PSI takes into account a mixture of “mystery shopper” experiences along with actual sales success for each brand, thus giving a mixture of subjective and objective measurement for a company’s dealer network.
