Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

Ducati Reports 21% Sales Gain in 2012

03/12/2013 @ 12:39 pm, by Jensen Beeler16 COMMENTS

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As was predicted, Ducati Motor Holdings has posted a very impressive 2012 sales report, with 44,102 motorcycles being delivered to customers last year. Appeasing its new German owners, Ducati also grew 16% in revenues over its 2011 figures.

Perhaps more importantly, the American market has solidified its position as the brand’s most important market (the US market posted 21% sales gains as well). With this news, 2012 now officially marks Ducati’s high-water mark in terms of yearly sales figures. Swish.

452,386 Motorcycles Sold in the USA for 2012 – Up 2.6%

02/05/2013 @ 6:12 pm, by Jensen BeelerComments Off

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After first forecasting a sales decline for 2012, the Motorcycle Industry Council (MIC) has tallied the number of motorcycles sold in the United States last year, and once again discovered that the motorcycle industry is slowly, but surely recovering from the recession. With the US making a very slight 0.3% sales gain in 2011, A&R‘s home market has posted a 2.6% gain over the figures from 2011, with OEMs selling 452,386 motorcycles in 2012.

Though all the two-wheeled segments showed growth in the MIC’s figures, it was the dual-purpose and scooter market that posted the biggest gains, 7.4% and 7.7% respectively. For the street bike market, sales were up a modest 1.8%, despite a much larger gain made by Harley-Davidson, which dominates over half of the US on-road market by volume. Dirt bikes also posted a modest 2.1% growth, with 71,535 units sold in 2012.

Ducati Anticipates 20% Growth by the End of 2012

11/15/2012 @ 2:52 pm, by Jensen Beeler19 COMMENTS

Although Ducati hasn’t closed out the year yet, CEO of Ducati Motor Holding Gabriele Del Torchio was confident when speaking to the press at EICMA that the company would top last year’s record numbers, with a solid 20% grow margin. Expected to take the company to 44,000 units sold worldwide, 2012 is the best sales year by volume in the history of the company, and comes just after the company’s acquisition by Audi AG.

Doubling its marketshare worldwide, the Bologna Brand says it has made a 10% increase in what it calls its “Ducati Relevant Market” – the company’s core demographic of buyers (or what Mitt Romney would call, the brand’s 53%). For fun facts, nine out of ten Ducatis made in Borgo Panigale are destined for foreign markets (read: Italy now accounts for 10% of Ducati’s sales). We already knew that the US is Ducati’s top stronghold, with the American market growing by double-digits this year.

Three Moto Guzzi V7 Models Coming to America for 2013

09/26/2012 @ 9:16 am, by Jensen Beeler17 COMMENTS

For the new model year, Moto Guzzi is bringing three variations of its V7 line to the United States with includes the 2013 Moto Guzzi V7 Stone, 2013 Moto Guzzi V7 Racer, and 2013 Moto Guzzi V7 Special. Based around the Italian company’s revised 750cc 90° longitudinally mounted v-twin motor, all three models also sport a cardan-shaft drive and double-cradle “Tonti” frame, for that classic Guzzi retro look.

The three Moto Guzzi V7 models should be popular with riders who are looking for a throw-back aesthetic, with a bit more modern engineering. That being said, Moto Guzzi has struggled for traction in the US market, due in part to an inadequate supply/support chain, but also because of some confusing marketing and segment placement.

While the Piaggio Group subsidiary struggles to find its identity, we think the company should further explore bikes like the V7, which provides a unique alternative to the standard modern-bike fare, and creates a bit of distance between Moto Guzzi and the rest of the Piaggio Group line-up.

MotoGP: GP Tech Racing a Suzuki CRT Wild Card at Indy GP

05/15/2012 @ 12:32 pm, by Jensen Beeler3 COMMENTS

The folks at GP Tech are no strangers to running wild card entries at Indy, as the American motorcycle parts seller fielded one-off wild card rides in the Moto2 Championship at both the 2010 and 2011 Indianapolis GP’s. Using FTR-built bikes, GP Tech raced with Jason DiSalvo in 2010, were the American rider finished a very respectable 9th place, while in 2011 Jake Gagne rode to a forgettable 31st spot.

Stepping up to the big-boy leagues, GP Tech has been granted a wild card entry for the 2012 Indianapolis GP, and will run a Suzuki GSX-R1000 motor in a billet aluminum frame that is being prepared by BCL Motorsports. GP Tech has also tapped Vesrah Suzuki/MCJ Motorsports to help with the project, which should give us some clues as to whom the unnamed rider will be for the Grand Prix race.

Question Marks for MotoGP at Austin – WSBK Instead?

03/09/2012 @ 5:40 pm, by Jensen Beeler15 COMMENTS

News of a possible MotoGP round in Austin, Texas sent GP fans in the United Stats into a flurry, but the proposed third US round has been anything but a sure thing since its announcement, and continues to be so even after the signing of a 10-year contract. Trouble first started brewing as the Circuit of the America’s had trouble finalizing its deal with Formula 1, a deal that was the linchpin to the circuit’s financing. With the issues with F1 resolved, and the premier car racing series set to take the green flag at Austin later this year, MotoGP seemingly is having the same problem of coming to Austin.

Reported by the local Austin news site the Statesman, the issue is both complex and relatively simple. As with Formula 1, the rights to host MotoGP at the Austin track reside with Full Throttle, a promotion company owned in part by Tavo Hellmund, who in turn was a partner of the Circuit of the Americas (COTA) project. When last year Formula 1’s contract with Hellmund was found to be in breach, F1 Boss Bernie Eccelstone terminated his contract with Hellmund, which then sent the F1 deal at Austin into a tailspin, and caused COTA to deal directly with Formula 1 in securing the racing series.

With Hellmund also being the bond that tied MotoGP to Austin, the same issue has arisen with COTA and Dorna, the media rights holder to the MotoGP Championship. According to court documents, Hellmund alleges that COTA had an opportunity to buy the rights to host MotoGP for $18 million from Full Throttle/Hellmund when it bought the similar rights to Formula 1. Clearly unable to close that deal at the time, unless the Circuit of the Americas can secure those rights in the coming months, the Austin GP scheduled for 2013 will likely not be held.

Leadership Change at BMW Motorrad USA

02/24/2012 @ 3:45 pm, by Jensen Beeler5 COMMENTS

After serving 18 years in the ranks of the BMW Group, Pieter de Waal will be stepping down as head of BMW Motorrad USA in March and formally retiring from BMW. Replacing de Waal will be Hans Blesse, who will leave his position as VP of Sales and Marketing at BMW Motorrad Germany, and take on the role of Vice President of BMW Motorrad USA. With 25 years of experience working for the BMW Group worldwide, Blesse has served in the company’s Canadian, Spanish, and German offices with roles in sales, marketing, and after-sales.

Ducati North America Posts 43% Sales Growth in 2011 – Now Ducati’s Top Market Worldwide

01/23/2012 @ 9:01 am, by Jensen Beeler13 COMMENTS

If you read A&R with any sort of regularity, you should know by now that the European motorcycle companies have been cleaning house during these otherwise tough economic times, with 2011 being the high-water mark for many of these more premium brands. BMW Motorrad posted its best sales year ever in 2011, while Triumph and KTM have been holding their own as well.

The same has been true for Ducati, and now Ducati North America has posted its sales numbers for 2011, which show a 43% gain over the previous year. This increase in sales has now established North America as Ducati’s #1 market for the first time ever, and the Italian brand continues to grow here in the United States, Canada, and Mexico (while declining back home in Italy).

The Anatomy Behind BMW Motorrad’s Sales Dominion

01/16/2012 @ 6:03 pm, by Jensen Beeler16 COMMENTS

We already told you that 2011 was BMW Motorrad’s best sales year ever, and that the BMW S1000RR topped the Bavarian brand’s charts here in the United States. Zie Germans must be feeling rather pleases with themselves right now (and rightfully so), as BMW has released more details about its all-time motorcycle sales record. Pushing out 104,286 units in 2011, BMW Motorrad was up 6.4% in 2011 over 2010, with each of the 2011’s twelve months outselling its 2010 counterpart. Toppling its previous sales record from 2007 (the height of the world economy), it says something about BMW’s current business strategy that it can best that figure in an economy that is still exceedingly weak in comparison.

It is interesting to note in which markets, and in which segments, BMW is finding this growth, because the answers are not necessarily our usual suspects. Basically doubling its worldwide 500+cc market share over the past four years, BMW now accounts for 12% of the worlds “big” displacement motorcycles by units sold per annum. This goes counter to the trend that we’ve seen, where small-displacement are being cast as the sales leaders for large brands (namely the Japanese Four).

Dorna Renews Contract with Indianapolis – Three MotoGP Races Coming to the USA

09/06/2011 @ 6:01 pm, by Jensen Beeler3 COMMENTS

Despite the criticisms from GP riders, the Indianapolis GP has been renewed on the MotoGP calendar through the 2014 season. With Dorna keen on having a larger US presence, and the Indianapolis Motor Speedway wanting to continue to host the premier classes of motorcycle racing, the biggest issue for the contract’s renewal (besides tarmac conditions), was the scheduling involved with IMS, Laguna Seca, and MotoGP.

Wanting to have the two US GP rounds back-to-back, Dorna faced two circuits with very inflexible summer schedules. Able to now schedule the Indianapolis GP for August 17th-19th in 2012, the Indy GP has effectively been moved a week earlier in the year, and will likely follow the Laguna Seca GP in 2012, with Brno to follow afterwards.