We couldn’t make this story up if we tried, but Yamaha Motor Corporation is using the internet meme “LOLcats” to promote its product launches at the upcoming Tokyo Motor Show, complete with a kitten-written speech and internet-generated cat-meme photos.
Apparently this all started because in Japan, cats say “nya” instead of “meow” – this of course lead to the name “NYA-maha”…a ham-fisted bit of word play that should have never evolved beyond witty water cooler banter, or the best scene from stoner-favorite Supertroopers.
We seriously don’t know who pitched this idea, or how they fit their giant cojones in that conference room, but they must have been the voodoo master of marketing pitches, because here we are. You win Yamaha. You’ve robbed us of our innocence, but you win.
You cannot un-see this dedicated website, which has a prominent link on Yamaha’s global website. You also can’t un-read this “President’s Address”, or un-see the “product descriptions” for the Tokyo Motor Show, shown after the jump.
It’s all like looking at a solar eclipse of catnip, while getting Rickrolled by a giant multi-national motorcycle corporation that also happens to sell pianos.