Talking to a colleague the other day, we came to a frank discussion about how the European motorcycle brands weathered the recession better when compared to their Japanese counterparts. While there are many factors at play in this statement, there is at least a component of truth to the idea that strong brand integration helped spur the Europeans into setting record months, quarters, and years during a global economic downturn, while companies like Honda, Kawasaki, Suzuki, and Yamaha saw their businesses virtually collapse.

It is not that the Japanese manufacturers don’t have strong brands, it is just that their brands stand for something fundamentally different from those being forged by the Europeans. While companies like Ducati, KTM, and Triumph are building entire communities and lifestyles around their motorcycles (hat tip to Harley-Davidson for showing them how), the Japanese continue to hang their hats on the attributes of their products. Well-engineered, bulletproof, and relatively cheap, Japanese motorcycles tick all the right boxes when one is objectively measuring a motorcycle, but they are sufficiently lacking when it comes to creating lasting ties to their owners.

Back in 2009 Suzuki and Volkswagen made some headlines, as the German automaker took a 19.9% stake in the Japanese manufacturer. The basic points of the agreement were that Volkswagen would get access to Suzuki’s small-displacement motors and Indian presence, while the latter would benefit from Volkswagen’s larger-vehicle technologies, etc.

Seemingly however doomed from the start, the partnership in motorcycle circles erroneously spurred some interesting thoughts of a Volkswagen motorcycle coming to fruition. While industry journalists spun gold out of hay, the two behemoth manufacturers failed to come to terms on any of their proposed partnership goals, leaving both parties to wonder why they were interested in each other, let alone financially intwined.

With the news that Crescent Suzuki would make a move from the British Superbike Championship, and enter into the World Superbike Championship, all eyes have been on whom the British team would field as riders. Anglo-American John Hopkins was heavily favored to be the still-unannounced teammate to Leon Camier on the squad, provided the former-MotoGP racer didn’t find his way back into the premier class. With Suzuki withdrawing from MotoGP last week and effectively ending Hopper’s 2012 MotoGP bid, Crescent Suzuki has now confirmed that Hopkins will make his return to World Superbike racing with the all-British team.

After watching factory rider Álvaro Bautista jump ship to Team San Carlo Honda Gresini, it looks like the shoe has finally dropped on Suzuki’s involvement in MotoGP for the 2012 season, as it is being reported that Rizla Suzuki team members were emailed Friday that the factory squad would not enter next year’s MotoGP Championship.

Suzuki had been handed an ultimatum by Dorna, demanding that the Japanese company make a decision on its 2012 involvement by Friday of last week. With nary an announcement coming forth, the signs in the tea leaves pointed to Rizla Suzuki’s departure from the series, which has been further confirmed today. Though Suzuki is said to be continuing its 1,000cc MotoGP testing program, reports peg the company’s return to GP racing as soon as 2014, if at all.

UPDATE: Álvaro Bautista has signed with the San Carlo Honda Gresini team for the 2012 MotoGP season. The Spaniard is not expect to have a factory support within the team.

Rizla Suzuki has announced today that rider Álvaro Bautista has left the factory Suzuki team for the 2012 season. It has not been announced where Bautista will race next next year, though best guesses would peg the Spaniard as headed to the LCR Honda squad. Certainly linked to this news, Randy de Puniet was given the opportunity to test the 2011 Rizla Suzuki GSV-R yesterday, and the Frenchman has already made some impressions.

Fourth fastest on yesterday’s time sheets, de Puniet has been keen to get out of the Pramac Ducati garage, and onto a more competitive package. With Bautista, de Puniet, and John Hopkins all playing musical chairs around LCR Honda and Rizla Suzuki, Bautista’s departure at least progresses the game forward. The big question still remains though, with Bautista leaving the Rizla Suzuki squad, does that signal another rider’s entry into the factory team, or does it mean the Japanese company’s departure from MotoGP racing?

The World Superbike team roster will grow a little bit next year, as Crescent Suzuki, formerly of British Superbike fame, will join the premier production motorcycle racing series. While there was considerable chatter over whom would ride for Crescent Suzuki, the British team has confirmed that Leon Camier will race on the company’s Suzuki GSX-R1000 race bike. Leaving some room for more paddock speculation, Crescent Suzuki says it will announce Camier’s teammate at a later date, an announcement that surely is influenced by whether or not John Hopkins makes a move to the MotoGP Championship for the 2012 season.