Honda & Hitachi Join Forces on Electric Vehicle Motors

News out Japan sees Honda and Hitachi starting a joint venture that will focus on providing motors for electric vehicles. The two companies signed today what they call a “memorandum of understanding, which is the Japanese business version of getting a promise ring to start a future company together. The still unnamed joint venture will be located in Hitachinaka City in the Ibaraki Prefecture, and be initially capitalized with ¥5 billion (~$44 million). Honda Motor Co. and Hitachi Automotive Systems hope to finalize this deal by March 2017, and the new company will have subsidiaries in China and the United States – both of which will have sales and production capabilities.

US Lawmaker Introduces Bill to Close the EPA by 2018

A bill has been presented to the United States House of Representatives that would seek the closure of the Environment Protection Agency (EPA) by 2018. Proposed by Rep. Matt Gaetz (R – Florida), HB 861 will likely be a mixed bag for motorcycle enthusiasts, as it will deregulate environmental restrictions set at the federal level, leaving states to draft or adopt their own provisions, which will likely have a fracturing effect on the regulatory market for motorcycles. But, it will also mean the abolition of EPA regulations that many motorcyclists oppose, like the blending of ethanol in our fuel, and restrictions on noise, emissions, and vehicle modifications.

KTM Invests in Heads-Up Display Company NUVIZ

Heads-up display (HUD) company NUVIZ just took a strategic investment from Pierer Industrie AG, the company behind KTM, Husqvarna, WP Suspension, and others. Today’s news is quite a catch for the San Diego based technology startup, and it bodes well for NUVIZ to bring its heads-up display technology to market. As such, NUVIZ hopes to have a heads-up display unit and connected rider system available in the first half of 2017. NUVIZ has raised roughly $9 million to date, via equity and debt, and our sources tell us that KTM’s purchase into the company has contributed to the lions’s share of that amount – upwards of $5 million, along with a seat on NUVIZ’s board of directors.

Red Bull Honda World Superbike Team Debuts

In an airplane hangar in Austria, Honda’s World Superbike team unveiled its wings…that is to say, the Red Bull Honda World Superbike Team debuted in the energy drink’s Hangar-7 facility in Salzburg today. As the name implies, Red Bull will be the title sponsor for Nicky Hayden’s and Stefan Bradl’s World Superbike title bid this year, on the updated 2017 Honda CBR1000RR SP2. This is the first time that Red Bull has been a title sponsor in the WorldSBK paddock, though the energy drink company’s livery can be seen on variety of bodywork throughout motorsport. “It’s a new year with a new bike, new title partner and new teammate, so there are definitely many changes ahead and a lot of things to look forward to,” said former MotoGP Champion Nicky Hayden.

PJ Jacobsen Gives His First Impressions of MV Agusta

PJ Jacobsen will once again be the sole American representation in World Supersport this year. The New Yorker had his first taste of his MV Agusta F3 in the dry while at the Jerez test, and came away suitably impressed by the bike that has won eight races in the hands of Jules Cluzel in recent years. The 23-year-old tested the bike in Jerez last year in what was seen as a shootout for the ride, but on a damp track he didn’t get a real feel for the bike. “Today was my first day on the bike this year,” said Jacobsen. “I did half a day on the MV last November in Jerez, but it was half wet, half dry so today was good to get out there. It was fully dry so I learned a lot and I’m quite happy with it. The bike is totally different to what I’ve ridden in the past, but the team works really well and they’ve impressed me.”

Check Out the 2017 Honda RC213V

The MotoGP launch season is still upon us, and now that we have seen the teams and bikes from Ducati, Suzuki, and Yamaha – it is time for Honda to take the wraps off the team its campaigning for its title defense. Debuting the 2017 Honda RC213V at a press event in Indonesia, not much has changed outwardly for the 240+ horsepower GP bike, though there a subtle differences to be seen, if you look closely and compare it to last year’s bike. The Repsol Honda fairings cover the biggest change that we know of, as reports from the test tracks confirm that Honda is experimenting with a “big-bang like” firing order on its V4 engine, a change from the “screamer” configuration of last season, which was handful for Marc Marquez and Dani Pedrosa to manage.

2016 Was A Very Good Year for Husqvarna

Last year proved to be a tough year for many brands, especially those with operations in the United States, but that wasn’t the case for Husqvarna. The rebooted Swedish brand is seeing good life while under its Austrian ownership. Making 2016 a very good year for Husqvarna, the brand is reporting a sales increase of a whopping 43% over 2015’s sales numbers. That is no small feat for Husqvarna, as 2015 was already a record year for the dirt-focuses brand, where it saw a 32% increase. Of course in many ways, up is the only direction Husqvarna can go, after its purchase by Pierer Industrie AG. Still, Husqvarna’s figure of 30,700 sold motorcycles in 2016 is a marked improvement from the near 10,000 units it was producing while part of BMW Motorrad.

2017 Suzuki GSX-RR Debuts in Malaysia

Debuting this weekend in Malaysia, the ECSTAR Suzuki MotoGP team has unveiled its team and livery for the 2017 season, which will see Andrea Iannone and Alex Rins riding the update Suzuki GSX-RR race bike. Suzuki has already shown that it has a bike capable of hunting for podiums; and on its best days, it can be a race-winner as well. For the 2017 season though, the Japanese brand hopes to build upon its success in 2016. As such, the ECSTAR Suzuki team has high hopes with the arrival Andrea Iannone, hoping that “Maniac Joe” can add some more wins to Suzuki’s tally. Looking long-term too, the addition of Alex Rins could be strong investment by Team Manager Davide Brivio, with Rins being one of Moto2’s top talents.

OEMs Are Trying to Block “Right to Repair” Laws

Asphalt & Rubber readers should be familiar with how attempts have been made to use the Digital Millennium Right Act (DMCA) as means of limiting how you can work on your vehicles, including your motorcycle. These attempts first started in 2015, and were pushed heavily by John Deere and the automobile lobby. Thankfully, last year the the Librarian of Congress allowed exemptions for vehicles to be applied to the DMCA, which will be in effect for the next two years. Now, the Motorcycle Industry Council (MIC) – a group that represents the interests of motorcycle manufacturers in the United States – is putting pressure on state legislatures and encouraging them to block “Right to Repair” bills that would codify the exemptions made to the DMCA.

EBR Motorcycles Shutting Down, Yet Again

EBR Motorcycles is closing its doors…again. Yes, you heard that right. America’s superbike brand will be winding down its production operations, starting next week, and is looking for a strategic investor to takeover the brand. Liquid Asset Partners (LAP) attributes its decision to shutdown EBR Motorcycles to the company’s difficulty to secure new dealerships, and thus increase sales. As a result, LAP says that its production volume for 2016 and 2017 was below expectations. The company then finishes its explanation for closing EBR Motorcycles with the following line: “the combination of slow sales and industry announcements of other major OEM brands closing or cutting production only magnified the challenges faced by EBR.”

Segway Sponsoring MotoCzysz 2011 Racing Season

05/20/2011 @ 6:26 am, by Jensen Beeler17 COMMENTS

We heard rumors that Segway was sponsoring the MotoCzysz Isle of Man TT effort, but passed them off as too crazy to be true, as the rumors also suggested a three-bike team at the Isle, which we knew not to be true. Now we get official word that Segway is indeed sponsoring the Portland-based company, but not just at the Isle of Man TT, but throughout the 2011 racing season. We’re not sure which races that will be exactly for MotoCzysz, but you can count on an appearance at the FIM/TTXGP Laguna Seca round at the very least.

The press release goes on to say that “this combination results in a world class team of mechanical, electrical, and software engineers whose years of experience and knowledge will lead both companies to successes not only at the track but also with new vehicles in the marketplace,” which to us sounds like MotoCzysz has been busy hot-rodding a different kind of two-wheeled electric vehicle up in Portland. I can’t speak for the whole A&R crew, but personally I’d pay good money to see Michael Czysz on a Segway.

Hopkins to Wildcard in World Superbikes at Silverstone

03/03/2011 @ 8:59 am, by Victoria Reid9 COMMENTS

Despite newly announced title sponsor Samsung, British Superbike squad Crescent Racing will not enter John Hopkins as a wildcard entry for the Donington Park round of World Superbike racing as previously expected. Instead, both the American rider and his new teammate, reigning BST Champion Jon Kirkham, will be entered for the British WSBK round at Silverstone later in the season.

Originally, the team had announced that Hopkins would race at Donington, but with a rider new to the team testing today at Cartagena, it seems as though Crescent Suzuki has decided to wait to join the WSBK fray. They will continue their testing March 8th at Guadix, Spain in advance of the BSB opener at Brands Hatch on April 25th.

EBR 1190RS AMA Race Debut Expected at Infineon

02/17/2011 @ 11:52 am, by Jensen BeelerComments Off on EBR 1190RS AMA Race Debut Expected at Infineon

New surrounding Erik Buell Racing and its 1190RS street bike continue to pour in, as the company has announced a three-year title partnership deal with AMSOIL for the Erik Buell Racing AMA Pro Superbike team.

While the news of race sponsorship is certainly good for Erik Buell and his crew (Geoff May will continue at the helm of the #99 race bike), we think the company’s goal of debuting the EBR 1190RS as its race bike starting at the Infineon round in May is what will really excite Buell’s legion of fans.

EBR will start with last year’s 1125RR at Daytona, and expects to switch to the then homologated 1190RS, with its larger displacement, starting at West Coast Moto Jam held in May at the Sonoma track.

Yamaha Releases 2011 World Superbike Livery – Forgets to Add Sponsors’ Logos

02/16/2011 @ 10:05 am, by Victoria Reid4 COMMENTS

Releasing its 2011 World Superbike livery today, Yamaha had to unveil its YZF-R1 with a profusion of the color blue, and total lack of a title sponsorship. Not renewing its contract after the 2010 season, Italian milk producer Sterilgarda is notably absent from the team livery. It might have been assumed that Sterilgarda would stay on to sponsor Italian rider Marco Melandri, but the once promising MotoGP rider obviously did not have the drawing power for the Italian brand.

This lack of corporate sponsorship is a worrying trend for the Japanese motorcycle manufacturer, as Yamaha has yet to announce a sponsor for its MotoGP team, after Fiat exited with its bags of money when Valentino Rossi left Yamaha for Ducati Corse (there’s considerable talk that when Yamaha debuts its MotoGP livery in Sepang later this month, it’ll be with corporate colors as well).

Yamaha Will Debut 2011 MotoGP Livery at Sepang Test

02/11/2011 @ 8:44 am, by Jensen Beeler7 COMMENTS

Yamaha Racing has just announced that it will debut its 2011 MotoGP team livery at the Sepang test on February 21st. Yamaha has been without a title sponsor since the departure of Valentino Rossi, as Italian car manufacturer Fiat dropped its support of the Japanese team when Rossi went to Ducati Corse for this upcoming season.

Despite having the reigning MotoGP World Champion Jorge Lorenzo, the 2010 MotoGP Rookie of the Year Ben Spies, and being the team to beat in 2011, Yamaha has reportedly struggled to find a title sponsor for the upcoming season, that is until now.

American Suzuki & Dainese Sign Elena Myers

01/25/2011 @ 9:10 am, by Jensen Beeler15 COMMENTS

Finally we get some good news on Elena Myers’ search for funding for the 2011 season. The 17 y/o phenom spent the 2010 kicking the boys’ butts in AMA Supersport, even winning Race 1 at Infineon, and becoming the first woman to win a professional American motorcycle race (depending on how you look at it), only to be left searching high and low for racing support for the 2011 season.

She’s cute and she’s fast, and we were fairly dumb-founded to hear she was having trouble finding sponsors to go ride for this season, but luckily that all seems to be past the California native now. Announced this past weekend that she’d been signed to American Suzuki, Myers has also secured Dainese as an apparel sponsor for 2011.  To go along with wearing the Devil on her back, Myers has a very interesting sponsorship deal that American Suzuki has put together, which sees the Californian using social media to engage fans with the Suzuki brand.

The ‘Stars Align for Jorge Lorenzo

01/24/2011 @ 6:02 am, by Jensen Beeler5 COMMENTS

The Yamaha Racing factory MotoGP team may not have a title sponsor for the 2011 season, but reigning MotoGP World Champion Jorge Lorenzo has had no problem getting some personal sponsorships for next season. Rumors were rife a few weeks ago that Lorenzo had made a switch from Dainese to Alpinestars for his leathers, boots, and gloves sponsorship (making an inverse flop with Nicky Hayden who was making the switch from Alpinestars to Dainese), and last week we brought you the first photos of what looked like a photo shoot that Lorenzo did with Rockstar Energy Drink.

Entering into MotoGP for the first time, Rockstar is Lorenzo’s only American sponsor. No terms have been released on the deal, but we hope Lorenzo is getting a boatload of cash from the energy drink producer, as the Spaniard has had some sort of Rockstar emblazoned garment on him at all times during his trip to Indonesia (including scuba diving?).

Castrol Honda Returns to World Superbike

01/18/2011 @ 6:34 am, by Victoria Reid8 COMMENTS

Ten Kate Honda officially became Castrol Honda at the 2011 launch of the team in the UK today. Though Jonathan Rea and Ruben Xaus were confirmed as riders in November 2010, the return of a Castrol Honda team to World Superbike was kept pretty well under wraps until today’s launch. Naturally the livery is very different from last season, with the previous yellow-green color of previous sponsor Hannspree completely removed in favor of a Castrol green, red, and white and a bit of Honda’s wing logo.

“When our world championship racing adventure was first beginning, many years ago now, Castrol Honda was the one team in the paddock which everyone looked up to, whose professional and performance standards we all wanted to achieve. It is an honour for us now to be racing under this famous and historically successful banner and we are privileged to be following in the footsteps of the team we admired so much in the past,” said team manager Ronald ten Kate. The factory Honda team sponsored by Castrol won three superbike championships: John Kocinski, 1997, and Colin Edwards, 2000 and 2002.

Jorge Lorenzo Goes Rockstar

01/10/2011 @ 1:22 pm, by Jensen Beeler11 COMMENTS

Two interesting things to note today: 1) the internet is an endless source of entertainment, especially when MotoGP Champions take to social media like Facebook & Twitter, and 2) when Jorge Lorenzo starts dressing up like Kid Rock, we can finally see how ridiculous us Americans must look to other people of the world. Observations on life aside, Lorenzo appears to have quietly picked up sponsorship with Rockstar Energy Drink, which resulted in this photo being sent out to his Twitter followers.

Ducati Corse Adds Diesel to Partnership List

01/10/2011 @ 8:41 am, by Jensen Beeler11 COMMENTS

Ducati Corse is slowly becoming the Lord of the Rings in MotoGP — bringing together some of the largest brands outside of the industry into the pinnacle of motorcycle racing. Already announcing Mercedes Benz’s tuning house AMG as its official car sponsor to the Marlboro Ducati MotoGP team, Ducati announced ahead of today’s start to the Wrooom event that apparel company Diesel would be added to the team’s rostrum of sponsors.

The maker of tight skinny jeans and other fashionable items, Diesel will be adding its “Made in Italy” brand to Ducati’s Italian bikes, and will also supply the Ducati Corse team with apparel for the 2011 season, which we can also only imagine will be made available to the public as well with a modest mark up on the not so modest base prices. Still say what you will about Italians and their fashion, one thing remains impressively true: Ducati is crushing it right now when it comes to finding dollars to go race in MotoGP.