Report: Apple Looking at Acquiring Lit Motors

I had to check the A&R archives to see if we have even mentioned Lit Motors before, mostly because the the San Francisco startup has been slow to develop its self-balancing motorcycle, and I’m not terribly bullish on the project. That doesn’t mean the concept is without merit though, and its apparently caught the interest of Apple. If that sounds strange to you, then you need to understand that Apple, along with a bevy of other tech giants, is working on an autonomous car for the masses. This “Project Titan” as it’s called, has already seen Apple poach a couple of Lit Motors’ personnel, and now the most valuable company in the world is looking at acquiring Lit Motors, and/or other automotive entities, according to the New York Times.

WSBK: Milwaukee SMR Switching to Aprilia for 2017+

Aprilia have finally confirmed that they will be providing factory backing for the Milwaukee SMR squad in WorldSBK for the 2017 and 2018 seasons. It had been an open secret for months that the Milwaukee team were looking to make a switch to Aprilia, and they had signed Eugene Laverty and Lorenzo Savadori to contest the championship for them. But, it took a long time for the official confirmation to come through. One of the key factors in the choice, for both Laverty and Milwaukee SMR, was to have strong factory support from Aprilia for the 2017 season. The Aprilia RSV4 RF is still widely viewed as the best package on the WorldSBK grid inside the paddock, subject to the condition that the team running the bike has support from the Noale factory.

Is This the Year of the Monkey, The Honda Monkey?

If you read as many motorcycle news sites as I do, then you surely know that Honda is almost definitely probably maybe debuting a new “monkey bike” in the near future. The source of this news is Honda’s recent application for design patents in the European and Japanese markets. Intellectual property filings are a great way of seeing what a motorcycle OEM is up to, but as our colleagues at Motorcycle.com correctly pointed out, they can also be a great source of red herrings. Fortunately or unfortunately, it’s easy to jump to conclusions when one sees a filing that exactly mimics a show bike or concept, as we’ve seen this week with the Grom-powered Honda Monkey.

A Baby Version of the Ducati Multistrada Cometh?

The above photo was sent to the Italian website Moto.it by one of its readers, and it is supposedly a photo of an upcoming new version of the Ducati Multistrada, which is physically smaller than the current 1200cc model. Presumably, this would make the machine in question then the Ducati Multistrada 939, thus adding to the Euro4 compliant engine’s call to action for the 2017 model year. We say this all hypothetically however, because it is hard to verify anything from this photo…beyond the very obvious double-sided swingarm setup. What we do know is that the photographed motorcycle shares a chassis with the current Multistrada models, with both the cast and trellis pieces of the frame matching the Multistrada 1200 models, and not the Hypermotard 939.

Two New Ducati Scramblers Spotted in CARB Docs?

More new model news, as filings with the California Air Resources Board (CARB) suggest that we will see two new Scrambler models debuting, later this year. We come to this conclusion because emissions papers from CARB state that “Scrambler CR” and “Scrambler DS” models are coming from Ducati for 2017, in addition to the models we already have from the Italian manufacturer. The two-letter designations imply that we are likely to see a café racer (CR) version of the Ducati Scrambler, as well as a dual-sport (DS) version of the machine, which we have already seen in spy photos. This news isn’t surprising, since Ducati has made no secret about its desire to expand the Scrambler lineup.

New Four-Cylinder MV Agusta Brutale Debuting at EICMA

You know the new-bike season is just around the corner, because we’re starting to get glimpses of what the motorcycle OEMs will debut at shows like INTERMOT and EICMA. We’ve already had a glimpse of the 2017 Honda CBR1000RR, as well as the 2017 BMW S1000R, and if the folks at Italian motorcycle magazine Motociclismo are correct, the following is a concept sketch of the four-cylinder 2017 MV Agusta Brutale. The new Brutale is one of two new bikes that MV Agusta will launch at the EICMA show, with the other machine pegged as a special edition three-cylinder model. To be up front, we don’t expect anything too crazy from MV Agusta for the 2017 model year, with the Italian company still limited in options by its financial situation.

Spotted: The Subtly Changed 2017 BMW S1000R

Thanks to our loyal readers, we were pointed in the direction of some photos of what looks like a pre-production version of the upcoming 2017 BMW S1000R streetfighter (one of the machines we tipped for an update this coming model year). It appears that the new BMW S1000R is going to get a bevy of changes already found on the current BMW S1000RR superbike, both visually and mechanically. Caught at the Oschersleben track in Germany, we can’t imagine how many people walked by this parked motorcycle, without realizing what it was. We can’t blame them though, because the updates coming to the 2017 BMW S1000R are subtle, and you’d really have to know what you’re looking at, in order to see the changes.

More of the Sexiness That Is the KTM Moto2 Race Bike

KTM’s Moto2 project officially debuted today, with Aki Ajo managing the team that will consist of riders Brad Binder and Miguel Oliveira. Like KTM’s MotoGP project, with the KTM RC16 race bike, the Moto2 project uses some intriguing elements. Namely, the frame is of a steel trellis design, the suspension is provided for by WP, and of course the engine is a lightly tuned Honda CBR600RR lump. If looks could win races, the WP KTM Moto2 machine would already be a contender. That being said, we have high expectations for the racing program in next year’s Moto2 Championship. Until then tough, we’ll let you drool over the high-resolution images we have waiting for you, after the jump.

Hi, Are You the 2017 Honda CBR1000RR?

If you were hoping that the 2017 Honda CBR1000RR would be a completely new machine for sport bike enthusiasts, the following might disappoint you. This is because photos published on Twitter seem to suggest that the 2017 Honda Fireblade will get mostly cosmetic changes for the upcoming model year. As you can see after the jump, what looks like the new CBR1000RR was caught lapping for what appears to be a PR video spot for the Japanese OEM. While it is clear from these shots that the pictured Honda CBR1000RR has a radically new fairing design, a closer comparison to the chassis (see above) suggests that the machine is simply the current generation machine, with new clothing.

Official: KTM Enters Moto2 with Binder and Oliveira

KTM is to enter the Moto2 class. The Ajo team is to expand its current Moto2 operation to two riders, with Brad Binder and Miguel Oliveira (not Tom Lüthi, as we had previously reported) taking the place of the departing Johann Zarco. The team is also to switch from Kalex to KTM, as part of KTM’s project to provide a career path for young riders from the FIM CEV Moto3 championship through all three Grand Prix classes to MotoGP. The names of the riders involved should come as no surprise. Brad Binder is a race or two away at most from becoming the 2016 Moto3 world champion, and Miguel Oliveira came very close to winning the Moto3 title in 2015, as Binder’s teammate in the Red Bull KTM Ajo Moto3 team. Both riders are highly rated both by KTM and by team boss Aki Ajo.

HRC and Red Bull Expand MotoGP Partnership

07/30/2014 @ 1:53 am, by Jensen Beeler7 COMMENTS

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Honda Racing and Red Bull have announced an enhancement to their collaboration in MotoGP through the Repsol Honda team, which sees the energy drink company’s logo featured on Honda’s factory team starting in the 2015 season, as it becomes the official energy drink for the team as well.

The two parties have collaborated over the last nine years, but the Red Bull logo has never before been featured on the Repsol Honda machinery, despite Red Bull supporting both Marc Marquez and Dani Pedrosa with personal sponsorships.

MotoGP: Repsol Will Sponsor Honda Through 2017

07/16/2014 @ 4:29 pm, by David EmmettComments Off on MotoGP: Repsol Will Sponsor Honda Through 2017

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At the start of the summer break, Repsol and HRC announced they will be extending their sponsorship agreement for the next three seasons.

The Spanish oil giant will continue to back the factory Honda team until the end of the 2017 season, continuing a partnership which first started in 1995, the year after Mick Doohan won his first title for Honda. The press release of the deal is after the jump.

LCR Honda Gets New Sponsor – Readying a Two-Bike Team?

06/26/2014 @ 1:26 pm, by David Emmett3 COMMENTS

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Stefan Bradl’s LCR Honda is sporting a new livery at Assen, after the team secured a major new sponsorship deal. The tie up will see the bike in CWM’s colors for three races in 2014, and will continue as a major backer in 2015.

The new sponsorship deal is so significant that it offers LCR Honda new possibilities. Lucio Cecchinello has made no secret of his desire to expand from a single bike to a two-bike team, but so far, the financial backing necessary has been missing.

The deal with CWM World has the potential to be the key support which would allow Cecchinello to add a second, Open bike to his satellite Honda RC213V currently being ridden by Bradl.

How History Is Repeating with Energy Drinks, And Creating Another Tobacco Disaster in Motorcycle Racing

06/11/2014 @ 6:50 pm, by David Emmett20 COMMENTS

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At the Barcelona round of MotoGP – or to give it its full title, the ‘Gran Premi Monster Energy de Catalunya’ – title sponsors Monster Energy are to unveil a new flavor of their product, called ‘The Doctor’, marketed around Valentino Rossi. This is not a particularly unusual event at a MotoGP weekend. Almost every race there is a presentation for one product or another, linking in with a team, or a race, or a factory.

If anything, the presentation of the Monster Energy drink is even more typical than most, featuring motorcycle racing’s marketing dynamite Valentino Rossi promoting an energy drink, the financial backbone of the sport. It is also a sign of the deep trouble in which motorcycle racing finds itself. Energy drinks are slowly taking over the role that tobacco once played, funding teams, riders, and races, and acting as the foundation on which much of the sport is built.

Red Bull funds three MotoGP rounds, a Moto3 team and backs a handful of riders in MotoGP and World Superbikes. Monster Energy sponsors two MotoGP rounds, is the title sponsor of the Tech 3 MotoGP squad, a major backer of the factory Yamaha squad, and has a squadron of other riders which it supports in both MotoGP and World Superbike paddocks.

Then there’s the armada of other brands: Gresini’s Go & Fun (a peculiar name if ever there was one), Drive M7 backing Aspar, Rockstar backing Spanish riders, Relentless, Burn, and far too many more to mention.

Why is the massive interest in backing motorcycle racing a bad thing? Because energy drinks, like the tobacco sponsors they replace, are facing a relentless onslaught to reduce the sale and marketing of the products. A long-standing ban of the sale of Red Bull – though strangely, only Red Bull – was struck down in France in 2008.

World Superbike Round at Laguna Seca Confirmed

03/11/2014 @ 12:53 pm, by Jensen Beeler20 COMMENTS

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Not that there was anything but a strong expectation for World Superbike racing to return to Laguna Seca in 2014, but the World Superbike Championship has issued a press release confirming the July race.

With American road racing fans having been through a lot, both at the national and international level, the past few years, the announcement helps ease the concerns of many race fans, who may have been on the fence about making plans for Coastal California weekend.

MotoGP: Movistar as Yamaha’s Title Sponsor for Five Years

03/05/2014 @ 9:49 am, by David Emmett10 COMMENTS

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It is finally official. Yamaha have today announced that they have signed a five-year deal with Spanish telecommunications company Movistar to act as title sponsor for the factory Yamaha team.

The deal will see Movistar branding appear prominently on fairings, leathers, team uniform, team trucks, etc, and the team be called Movistar Yamaha MotoGP.

The deal had been rumored since the start of the year, and had been confirmed unofficially last week, when Movistar presented its TV schedules. But the formal announcement came only today, when the Spanish firm unveiled the price structure for its pay-per-view offering in Madrid.

Movistar Confirms Sponsorship of Yamaha MotoGP Team

02/24/2014 @ 3:57 pm, by David Emmett10 COMMENTS

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Movistar is to sponsor Yamaha’s MotoGP effort. At the presentation of Movistar’s broadcast plans for the Grand Prix series in Spain last week, Luis Belo, Content Director for the Spanish telecommunications giant’s digital TV channel Movistar TV, let slip that the company would also be backing the Yamaha Factory team in MotoGP, Spanish magazine Solomoto is reporting.

The announcement confirms rumors of a deal between Movistar and Yamaha, which have been doing the rounds since December. Yamaha have yet to officially confirm the deal, but that is only a matter of time.

The deal mirrors the situation in Italy, where new pay-per-view broadcaster Sky is backing the Moto3 team run in conjunction with Valentino Rossi’s VR46 merchandising brand, fielding Romano Fenati and Francesco ‘Pecco’ Bagnaia.

To help promote the pay-per-view channels which MotoGP is being broadcast on in Spain and Italy, Movistar and Sky are backing major teams in the championship.

MotoGP: Future Uncertain for IODA Racing Project

02/22/2014 @ 3:08 pm, by David Emmett2 COMMENTS

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The future of the IODA Racing project for 2014 is looking extremely uncertain. The Italian team, scheduled to race Aprilia ART machinery in the Open class in MotoGP this year, were absent from the first Sepang test, and it appears they will also be absent from the second Sepang test as well.

According to reports on both the GPOne.com and Bikesportnews.com websites, a lack of sponsorship has left the team in financial difficulties, and thrown their plans for 2014 into disarray.

Adidas Sponsoring Yamaha & Sky VR46 Moto3 in 2014?

12/03/2013 @ 10:55 am, by David Emmett4 COMMENTS

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Yamaha’s MotoGP team looks set to gain another sponsor for 2014. According to the PU24.it website – the same website which broke the news of Rossi’s decision to drop Jeremy Burgess – sportswear manufacturer Adidas is set to sponsor the factory Yamaha team of Valentino Rossi and Jorge Lorenzo next season.

The deal is said to be part of a larger contract, which will involve the Team Sky VR46 Moto3 squad as well. The deal appears mainly aimed at the Italian market: according to the PU24 website, one of the benefits for Adidas will be better visibility for its ads on the Sky Italia channel, which will be broadcasting MotoGP in Italy next year, and which is also a co-sponsor of Valentino Rossi’s Team Sky VR46 Moto3 squad.

The deal is rumored to be a two-year contract, though how much money is involved is currently unknown.

Michael Jordan Motorsports Leaves AMA Pro Racing — Headed to World Superbike? MotoGP?

10/30/2013 @ 3:45 am, by Jensen Beeler36 COMMENTS

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News has dropped that the Michael Jordan Motorsports (MJM) team will not be returning to AMA Pro Racing next season due to the fact that the National Guard would also be ceasing its involvement with the domestic motorcycle racing series (the Army National Guard was the chief sponsor of Michael Jordan Motorsports, and was also the title sponsor of the AMA Pro SuperBike class).

Talking to RoadRacingWorld on Tuesday, MJM’s Kreig Robinson confirmed that the National Guard’s lack of renewal with DMG stemmed from AMA Pro Racing’s waning TV viewership and dwindling event crowds.

With sponsoring AMA Pro Racing no longer making smart business sense for the National Guard, Robinson said he had little to argue with in regards to the National Guard’s decision.