The Next, Next Big Thing in Motorcycles: Haptic Feedback

We are at an interesting point in time for motorcycles, namely because the technological landscape for the transportation sector is shifting radically. Long-time readers of Asphalt & Rubber will note some of the issues at play here, namely autonomous vehicles, rider aids, and vehicle interconnectivity. Over the next few weeks I want to revisit those items in more depth and detail, with a series that focuses on emerging technologies that are either already permeating into our two-wheeled lifestyle, or will be hitting the motorcycle industry over the next decade or so. But before I tackle the more obvious items on this list, I want to invest some words on a lesser-known technological innovation, which has the potential to be the next, “next big thing” in the motorcycle industry.

You Already Want This Honda Grom Race Bike from HRC

Understanding one’s lust for a Honda Grom is a lot like explaining good pornography: it is difficult to describe, but you know it when you see it. That idea encapsulates everything you need to know about Honda’s monkey bike. We can’t tell you why you want one, we just know that you do. Honda’s sales on the Grom back that notion up, as well. Beyond being just an adorable grocery-getter, we are seeing a plethora of Groms at the race track – and not just as pit bikes. Grom racing is becoming a thing, with more than a few minimoto series making spec-classes for Honda Grom racers, or including them in their 150cc programs. To that end, Honda’s racing department, HRC, has the Grom that you want – nay – need. Behold, the Honda Grom race bike from HRC.

Honda CBR250RR Headlight Spotted in Patents

We are literally marking time until Big Red debuts the Honda CBR250RR, the sportier sibling to the Honda CBR250R, which should rev to the moon and make more power with its two-cylinder engine. We have seen the prototype of the Honda CBR250RR already at trade shows, and the new CBR250RR is definitely on the edgier side of things, which is surprising coming the ever-conservative minds at Honda. How much of the edgy design will remain in the production version has yet to be seen, but we do have our first glimpse of some of the machine. The headlight shape has been filed with European patent offices, which is sort of a weird thing to be reporting on, but it does show insight into where Honda is headed.

Could BMW Be Working on an XDiavel Killer?

Here’s some more BMW Motorrad speculation for your two-wheeled consumption, as Germany’s Motorrad Magazine says that BMW is looking to take on the Ducati XDiavel, with a power cruiser model of its own. This of course isn’t the first time that BMW has included a cruiser-styled motorcycle in its lineup, with the BMW R1200C being a unique, though slightly odd, offering to the cruiser demographic. Like Ducati, BMW seems to be learning from its mistakes in going after the cruiser crowd, and instead of offering a motorcycle that is BMW’s take on the cruiser concept, they are building a cruiser that has cues back to the BMW lineup. A subtle but potent distinction. Time will tell on how this rumor plays out, though there are number of interesting things to consider with a BMW power cruiser.

Yamaha Tracer 700 Sport-Tourer Debuts for Europe

There are two big things to note with the debut of the Yamaha Tracer 700 in Europe today. One, Yamaha firmly believes in the future of the sport-touring segment; and two, the Japanese brand is getting excellent mileage out of its three-cylinder and two-cylinder machines that comprise its new FZ/MT line of motorcycles. As such, the Yamaha Tracer 700 offers to be a fun and affordable machine for those riders who find themselves many miles down the road after a “spirited” ride. With bike sales in Europe finally on an upward trend, Yamaha hopes that the release of the Tracer 700 is well-timed, and of course the brand has more models in the works that are based on the same 689cc parallel-twin power plant.

Is BMW Working on 300cc GS Model?

When the BMW G310R arrived, the German brand indicated that the small-displacement street bike would be the first of many model based on the 313cc platform. Now it seems that the first iteration is ready to drop, with news that BMW Motorrad is working on a G310R-based adventure-touer model. According to Motorcycle Sport and Leisure, BMW Motorrad UK’s Director Phil Horton has confirmed that a BMW G310GS model will debut, perhaps in time for the 2017 model year, saying “new models aside, the line-up isn’t as comprehensive as it needs to be. But there are plenty more bikes to come, including, hopefully in 2017, a G310R GS-style derivative.” The idea of small-displacement ADV machine does mimic what we have been seeing from other brands.

EPA Withdraws Racing Emissions Proposal

If you have a modified track-only motorcycle, then we have some news to share that you will enjoy, as the Environmental Protection Agency (EPA) has withdrawn proposed language that would have specifically given it the ability to regulate the emissions of production vehicles that were being used at track days or similar events. The proposed rule caused quite a storm in automotive enthusiast circles, as it would have affected racing and recreational uses of products that have been sold under “race use only” provisions for years. Of course, the larger issue at stake here was the continued selling of race parts to street enthusiasts. Still, since it is hard to find a motorcycle on the road these days that hasn’t seen its emissions equipment modified, it doesn’t surprise us to see the backlash coming from the motorcycling community.

Honda Halts Operations at Its Kumamoto Factory After Earthquakes Strike Japan

If you have been following mainstream news, you will know that the Pacific Rim has been active with earthquake activity these past few days. In addition to the devastating movements in Ecuador, Japan has been rocked by a series of earthquakes as well, two of which have centered on the Kumamoto prefecture of the country. If that names sounds familiar to motorcycle enthusiasts, it is because Kumamoto is Honda’s mothership for motorcycle production. As such, Honda is halting the operations of its Kumamoto factory, thru the rest of this week (ending April 22, 2016). Honda says that its subsequent production plans will be determined according to facility restorations and component supply.

Lorenzo To Ducati: Why It Happened & What Happens Next

In case you missed it, Jorge Lorenzo has signed with Ducati Corse for the 2017 and 2018 MotoGP World Championship seasons. It is not so much that team bosses never appear in pre-event press conferences, but rather that such appearances are vanishingly rare, and often momentous. If Jarvis is not there to discuss Lorenzo’s move to Ducati, then something has gone very awry indeed. We have been here before, of course. When Valentino Rossi finally announced he would be moving to Ducati in 2010, a similar procedure was adopted. So taking account of the lessons from that move, and of Rossi’s return to Yamaha, let us gaze into our crystal ball and see what we can expect for the upcoming days.

It’s Official, Jorge Lorenzo Will Race with Ducati Corse

As expected, the announcement dropped today that Jorge Lorenzo will be leaving the Movistar Yamaha team at the end of this season, for a new racing opportunity with Ducati Corse. Details are light at this time, mostly because of Lorenzo’s ongoing contract with Yamaha Racing for the rest of the MotoGP season, but we do know that the Spaniard has inked a two-year with the Italian outfit. Lorenzo’s move to Ducati will mean a cascade of changes in the MotoGP paddock, with the next phase of the silly season process likely to focus on who will replace him as Valentino Rossi’s teammate. Good money is on Maverick Viñales, but as we pointed out in the latest Paddock Pass Podcast episode, Suzuki has redoubled its efforts to retain the young Spanish rider.

HRC and Red Bull Expand MotoGP Partnership

07/30/2014 @ 1:53 am, by Jensen Beeler7 COMMENTS

red-bull-logo-wallpaper

Honda Racing and Red Bull have announced an enhancement to their collaboration in MotoGP through the Repsol Honda team, which sees the energy drink company’s logo featured on Honda’s factory team starting in the 2015 season, as it becomes the official energy drink for the team as well.

The two parties have collaborated over the last nine years, but the Red Bull logo has never before been featured on the Repsol Honda machinery, despite Red Bull supporting both Marc Marquez and Dani Pedrosa with personal sponsorships.

MotoGP: Repsol Will Sponsor Honda Through 2017

07/16/2014 @ 4:29 pm, by David EmmettComments Off on MotoGP: Repsol Will Sponsor Honda Through 2017

repsol-honda

At the start of the summer break, Repsol and HRC announced they will be extending their sponsorship agreement for the next three seasons.

The Spanish oil giant will continue to back the factory Honda team until the end of the 2017 season, continuing a partnership which first started in 1995, the year after Mick Doohan won his first title for Honda. The press release of the deal is after the jump.

LCR Honda Gets New Sponsor – Readying a Two-Bike Team?

06/26/2014 @ 1:26 pm, by David Emmett3 COMMENTS

stefan-bradl-lcr-honda-assen-tony-goldsmith

Stefan Bradl’s LCR Honda is sporting a new livery at Assen, after the team secured a major new sponsorship deal. The tie up will see the bike in CWM’s colors for three races in 2014, and will continue as a major backer in 2015.

The new sponsorship deal is so significant that it offers LCR Honda new possibilities. Lucio Cecchinello has made no secret of his desire to expand from a single bike to a two-bike team, but so far, the financial backing necessary has been missing.

The deal with CWM World has the potential to be the key support which would allow Cecchinello to add a second, Open bike to his satellite Honda RC213V currently being ridden by Bradl.

How History Is Repeating with Energy Drinks, And Creating Another Tobacco Disaster in Motorcycle Racing

06/11/2014 @ 6:50 pm, by David Emmett20 COMMENTS

monster-energy-barcode

At the Barcelona round of MotoGP – or to give it its full title, the ‘Gran Premi Monster Energy de Catalunya’ – title sponsors Monster Energy are to unveil a new flavor of their product, called ‘The Doctor’, marketed around Valentino Rossi. This is not a particularly unusual event at a MotoGP weekend. Almost every race there is a presentation for one product or another, linking in with a team, or a race, or a factory.

If anything, the presentation of the Monster Energy drink is even more typical than most, featuring motorcycle racing’s marketing dynamite Valentino Rossi promoting an energy drink, the financial backbone of the sport. It is also a sign of the deep trouble in which motorcycle racing finds itself. Energy drinks are slowly taking over the role that tobacco once played, funding teams, riders, and races, and acting as the foundation on which much of the sport is built.

Red Bull funds three MotoGP rounds, a Moto3 team and backs a handful of riders in MotoGP and World Superbikes. Monster Energy sponsors two MotoGP rounds, is the title sponsor of the Tech 3 MotoGP squad, a major backer of the factory Yamaha squad, and has a squadron of other riders which it supports in both MotoGP and World Superbike paddocks.

Then there’s the armada of other brands: Gresini’s Go & Fun (a peculiar name if ever there was one), Drive M7 backing Aspar, Rockstar backing Spanish riders, Relentless, Burn, and far too many more to mention.

Why is the massive interest in backing motorcycle racing a bad thing? Because energy drinks, like the tobacco sponsors they replace, are facing a relentless onslaught to reduce the sale and marketing of the products. A long-standing ban of the sale of Red Bull – though strangely, only Red Bull – was struck down in France in 2008.

World Superbike Round at Laguna Seca Confirmed

03/11/2014 @ 12:53 pm, by Jensen Beeler20 COMMENTS

blake-young-laguna-seca-wsbk-jensen-beeler

Not that there was anything but a strong expectation for World Superbike racing to return to Laguna Seca in 2014, but the World Superbike Championship has issued a press release confirming the July race.

With American road racing fans having been through a lot, both at the national and international level, the past few years, the announcement helps ease the concerns of many race fans, who may have been on the fence about making plans for Coastal California weekend.

MotoGP: Movistar as Yamaha’s Title Sponsor for Five Years

03/05/2014 @ 9:49 am, by David Emmett10 COMMENTS

valentino-rossi-sepang-test-movistar-yamaha

It is finally official. Yamaha have today announced that they have signed a five-year deal with Spanish telecommunications company Movistar to act as title sponsor for the factory Yamaha team.

The deal will see Movistar branding appear prominently on fairings, leathers, team uniform, team trucks, etc, and the team be called Movistar Yamaha MotoGP.

The deal had been rumored since the start of the year, and had been confirmed unofficially last week, when Movistar presented its TV schedules. But the formal announcement came only today, when the Spanish firm unveiled the price structure for its pay-per-view offering in Madrid.

Movistar Confirms Sponsorship of Yamaha MotoGP Team

02/24/2014 @ 3:57 pm, by David Emmett10 COMMENTS

Movistar-Logo

Movistar is to sponsor Yamaha’s MotoGP effort. At the presentation of Movistar’s broadcast plans for the Grand Prix series in Spain last week, Luis Belo, Content Director for the Spanish telecommunications giant’s digital TV channel Movistar TV, let slip that the company would also be backing the Yamaha Factory team in MotoGP, Spanish magazine Solomoto is reporting.

The announcement confirms rumors of a deal between Movistar and Yamaha, which have been doing the rounds since December. Yamaha have yet to officially confirm the deal, but that is only a matter of time.

The deal mirrors the situation in Italy, where new pay-per-view broadcaster Sky is backing the Moto3 team run in conjunction with Valentino Rossi’s VR46 merchandising brand, fielding Romano Fenati and Francesco ‘Pecco’ Bagnaia.

To help promote the pay-per-view channels which MotoGP is being broadcast on in Spain and Italy, Movistar and Sky are backing major teams in the championship.

MotoGP: Future Uncertain for IODA Racing Project

02/22/2014 @ 3:08 pm, by David Emmett2 COMMENTS

Danilo-Petrucci-IODA-Racing-MotoGP-Scott-Jones

The future of the IODA Racing project for 2014 is looking extremely uncertain. The Italian team, scheduled to race Aprilia ART machinery in the Open class in MotoGP this year, were absent from the first Sepang test, and it appears they will also be absent from the second Sepang test as well.

According to reports on both the GPOne.com and Bikesportnews.com websites, a lack of sponsorship has left the team in financial difficulties, and thrown their plans for 2014 into disarray.

Adidas Sponsoring Yamaha & Sky VR46 Moto3 in 2014?

12/03/2013 @ 10:55 am, by David Emmett4 COMMENTS

adidas-logo

Yamaha’s MotoGP team looks set to gain another sponsor for 2014. According to the PU24.it website – the same website which broke the news of Rossi’s decision to drop Jeremy Burgess – sportswear manufacturer Adidas is set to sponsor the factory Yamaha team of Valentino Rossi and Jorge Lorenzo next season.

The deal is said to be part of a larger contract, which will involve the Team Sky VR46 Moto3 squad as well. The deal appears mainly aimed at the Italian market: according to the PU24 website, one of the benefits for Adidas will be better visibility for its ads on the Sky Italia channel, which will be broadcasting MotoGP in Italy next year, and which is also a co-sponsor of Valentino Rossi’s Team Sky VR46 Moto3 squad.

The deal is rumored to be a two-year contract, though how much money is involved is currently unknown.

Michael Jordan Motorsports Leaves AMA Pro Racing — Headed to World Superbike? MotoGP?

10/30/2013 @ 3:45 am, by Jensen Beeler36 COMMENTS

roger-lee-hayden-michael-jordan-motorsports-laguna-seca-jensen-beeler

News has dropped that the Michael Jordan Motorsports (MJM) team will not be returning to AMA Pro Racing next season due to the fact that the National Guard would also be ceasing its involvement with the domestic motorcycle racing series (the Army National Guard was the chief sponsor of Michael Jordan Motorsports, and was also the title sponsor of the AMA Pro SuperBike class).

Talking to RoadRacingWorld on Tuesday, MJM’s Kreig Robinson confirmed that the National Guard’s lack of renewal with DMG stemmed from AMA Pro Racing’s waning TV viewership and dwindling event crowds.

With sponsoring AMA Pro Racing no longer making smart business sense for the National Guard, Robinson said he had little to argue with in regards to the National Guard’s decision.