Polaris Acquires Electric Motorcycle Business from Brammo

Polaris Industries has acquired the electric motorcycle business from Brammo, Inc. Polaris is also acting as a leading investor in the recapitalization of Brammo, which will enable Brammo to focus exclusively on the design, development, and integration of electric vehicle powertrains. This means that Polaris will takeover building electric motorcycles at its Spirit Lake, IA production facility, and that Brammo will continue developing EV powertrains for Polaris and other OEM partners. According to its press release, Polaris will start production of electric motorcycles in the second half of 2015.

Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MotoGP: Future Uncertain for IODA Racing Project

02/22/2014 @ 3:08 pm, by David Emmett2 COMMENTS

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The future of the IODA Racing project for 2014 is looking extremely uncertain. The Italian team, scheduled to race Aprilia ART machinery in the Open class in MotoGP this year, were absent from the first Sepang test, and it appears they will also be absent from the second Sepang test as well.

According to reports on both the GPOne.com and Bikesportnews.com websites, a lack of sponsorship has left the team in financial difficulties, and thrown their plans for 2014 into disarray.

Adidas Sponsoring Yamaha & Sky VR46 Moto3 in 2014?

12/03/2013 @ 10:55 am, by David Emmett4 COMMENTS

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Yamaha’s MotoGP team looks set to gain another sponsor for 2014. According to the PU24.it website – the same website which broke the news of Rossi’s decision to drop Jeremy Burgess – sportswear manufacturer Adidas is set to sponsor the factory Yamaha team of Valentino Rossi and Jorge Lorenzo next season.

The deal is said to be part of a larger contract, which will involve the Team Sky VR46 Moto3 squad as well. The deal appears mainly aimed at the Italian market: according to the PU24 website, one of the benefits for Adidas will be better visibility for its ads on the Sky Italia channel, which will be broadcasting MotoGP in Italy next year, and which is also a co-sponsor of Valentino Rossi’s Team Sky VR46 Moto3 squad.

The deal is rumored to be a two-year contract, though how much money is involved is currently unknown.

Michael Jordan Motorsports Leaves AMA Pro Racing — Headed to World Superbike? MotoGP?

10/30/2013 @ 3:45 am, by Jensen Beeler36 COMMENTS

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News has dropped that the Michael Jordan Motorsports (MJM) team will not be returning to AMA Pro Racing next season due to the fact that the National Guard would also be ceasing its involvement with the domestic motorcycle racing series (the Army National Guard was the chief sponsor of Michael Jordan Motorsports, and was also the title sponsor of the AMA Pro SuperBike class).

Talking to RoadRacingWorld on Tuesday, MJM’s Kreig Robinson confirmed that the National Guard’s lack of renewal with DMG stemmed from AMA Pro Racing’s waning TV viewership and dwindling event crowds.

With sponsoring AMA Pro Racing no longer making smart business sense for the National Guard, Robinson said he had little to argue with in regards to the National Guard’s decision.

Lin Jarvis: Sponsorship, Vision, & Races Outside of Europe

03/22/2013 @ 5:56 pm, by David Emmett4 COMMENTS

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At the presentation of Yamaha’s 2013 MotoGP campaign, where the bike which Jorge Lorenzo and Valentino Rossi will ride in the coming season was unveiled, it was clear that there was one thing missing from the bike: this season, as for the last two years, Yamaha’s MotoGP team will not have a title sponsor, but will campaign in corporate colors once again.

Though the news hardly came as a surprise – the colors being used throughout the winter testing period suggested that Yamaha would be racing without a title sponsor – we were interested to find out whether the current situation is sustainable.

To that end, we cornered Yamaha Racing’s Managing Director Lin Jarvis, and put a few questions to him. Firstly, we asked, could Yamaha’s MotoGP team manage without a title sponsor, or was the expanded support from non-title sponsors sufficient? The answer to those questions was “yes and yes” Jarvis quipped.

Moto2: Gino Rea Launches Self-Sponsored Wildcard Effort

03/11/2013 @ 9:41 am, by David Emmett2 COMMENTS

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Despite losing his Moto2 ride after the withdrawal of a major sponsor from the ESGP team, Gino Rea is to contest selected Moto2 rounds in 2013. The young Englishman has received the go-ahead from Dorna and IRTA to enter as a wildcard at as many races as he can raise funds for in the 2013 season.

With material support from FTR, Rea will be testing and racing the 2013 version of the FTR Moto2 chassis. The team, run by Gino Rea and his father David, currently intend to race at 11 rounds of the Moto2 championship – basically, all of the European rounds. The exact number of races they will appear at will depend on the amount of money they can raise.

That is the big question for Rea. The young Londoner still needs to raise some £20,000 to contest each round. Rea has received strong support from his fan base, raising money from individual donations through the Gino Rea Club website. That effort continues, while Rea is also searching for more traditional sponsors. After the jump is a press release issued by Gino Rea, complete with contact details for potential sponsors.

January 2013: The MotoGP & WSBK Story, So Far

02/02/2013 @ 3:06 pm, by David Emmett7 COMMENTS

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With the first full test for the World Superbike class behind us, and the first test of the MotoGP grid about to get underway at Sepang at the end of this week, it is time to take a look at motorcycle racing’s pre-season, and evaluate where we stand so far. Just what is the state of play for both MotoGP and World Superbike in 2013?

The question is even more pertinent now that both series have been taken under the wing of Dorna, much to the consternation of World Superbike fans and, to some extent, the WSBK paddock as well. It was feared that Dorna would either kill off World Superbike entirely to strengthen the position of MotoGP, or impose such stringent technical regulations on the series as to dumb it down to Superstock spec.

Fortunately, neither of those options looks likely. World Superbikes will continue as a separate series, Dorna CEO Carmelo Ezpeleta was keen to explain when quizzed about the takeover at Ducati’s Wrooom launch event early in January. The aim is to build a strong WSBK series to stand alongside MotoGP, preserving the unique identity of the two series – WSBK as a place to race production bikes, MotoGP as the series for racing prototypes.

But exactly how should the phrase “production bikes” be interpreted? As a hotted up version of the road-going model, as is the intention of Superstock, or as a genuine racing machine built using the production bike as a basis, which is much closer to what some regard as the ethos of WSBK? The answer, it appears, will lie somewhere in the middle, and the factories will have a major say in how this all turns out.

Seeking Alpha – On Ignite’s MotoGP Sponsorship

01/30/2013 @ 5:10 pm, by Jensen Beeler5 COMMENTS

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Ignite Asset Management is a new name in the MotoGP paddock’s lexicon, as well as the new sponsor of Ducati’s “junior” team. While each year sponsors come and go, Ignite is a bit different from the usual batch of names plastered on the side of a GP bike, and the investment firm is getting some interesting play in the otherwise unassuming motorcycle world.

If you are not sure what an “alternative asset management” investing firm happens to be, then the American company’s self-description as a “management firm led by a group of hedge fund industry veterans and supported by private investors that are driven by the undiscovered alpha” is going to really leave you really wondering what slicks-back the hair on these Wall Street types.

Boiled down to its essence, an alpha represents the ratio of an investments and measure how sizable a return was in relation to measured risk. A positive alpha coefficient signals that an investment was good not only in its return, but also in its risk management. Investors are always talking about “seeking alpha” and here Ignite is touting its professional ability of finding the diamond in the rough — standard Wall Street Napoleon Complex stuff.

So then, how does a company like Ignite Asset Management enter into a sport where the running joke about how to make $10 million dollars is to start with $100 million?

Official: Monster to Sponsor Yamaha Factory MotoGP Team

01/08/2013 @ 11:00 am, by David Emmett8 COMMENTS

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Monster Energy has agreed to a two-year partnership deal with Yamaha Factory Racing, which will see the Monster brand act as sponsor to Yamaha’s MotoGP team. The announcement had been widely anticipated, and reported on here prior to Christmas, and extends Monster’s participation in MotoGP, where they go head-to-head with the other energy drink giant, Red Bull.

Though the deal between Yamaha and Monster will provide a useful influx of cash for the Japanese factory team (Spanish website Motocuatro.com put the total sponsorship deal at 4 million euros) Monster will not become title sponsor. Instead, the Monster logos will receive the same kind of prominence as Japanese oil sponsor ENEOS, appearing on the fairings of both bikes, as well as on the leathers of both Jorge Lorenzo and Valentino Rossi.

Monster To Sponsor Yamaha’s Factory MotoGP Team?

12/21/2012 @ 3:04 pm, by David Emmett15 COMMENTS

It is looking increasingly likely that energy drink company Monster is to take on a role as co-sponsor of Yamaha’s MotoGP team. Spanish website Motocuatro is reporting that Yamaha has bought Jorge Lorenzo out of his personal sponsorship by rival energy drink maker Rockstar and that both Lorenzo and Valentino Rossi are to carry Monster sponsorship on their leathers and on the fairings of their Yamaha M1s for 2013 and 2014.

According to Motocuatro, the story started earlier this year, after Lorenzo renewed his contract with Rockstar, and Valentino Rossi announced he would be signing with Yamaha. Both Rockstar and Monster had been in talks with Yamaha to step up their sponsorship of their riders – both men have personal contracts with their respective energy drink brands – to increase exposure for the brand.

At first, Motocuatro reports, Monster showed an interest in moving up as co-sponsor on Rossi’s bike, gaining the same level of sticker coverage as ENEOS, the Japanese oil brand which also adorns the Yamaha’s fairings.

In response, Rockstar started negotiations with Yamaha to match Monster’s offer, meaning that both Lorenzo and Rossi would have equal levels of energy drink sponsorship on their bikes. Lorenzo would have Rockstar stickers, while Rossi would have Monster badges.

Official: JX Nippon Oil Sponsors Yamaha in MotoGP

01/30/2012 @ 1:23 pm, by Jensen Beeler1 COMMENT

When Yamaha’s MotoGP team lost its sponsorship from Petronas, it seemed like the buzzards had begun circling around the Japanese company’s racing efforts. Thankfully for GP racing fans, our friends at MotoMatters got word that Petronas’ departure was making way for a new sponsor, JX Nippon Oil & Energy Corporation.

Now formally announcing that JX Nippon Oil will sponsor Yamaha Racing’s factory MotoGP squad, our pre-season attention can now shift to see if Jorge Lorenzo and Ben Spies will have some new livery on display when Yamaha makes its formal 2012 team unveiling…oh, and how fast the 2012 Yamaha YZR-M1 will be against the factory Ducati Desmosedici GP12 and Honda RC213V. Something mildly related to all this is after the jump.