Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

Video: Suzuki MotoGP Development Report, Part 4

01/10/2014 @ 3:16 pm, by Jensen Beeler9 COMMENTS

randy-de-puniet-mugello-suzuki-racing-04

The fourth installment of Suzuki’s four-part video series (part 1, part 2, & part 3 here) on its MotoGP program is out, and this time around the Japanese OEM is talking about the relentless perils of testing, testing, and more testing (no surprises here). One of Suzuki’s biggest hurdles though, as it gets ready for the 2015 season, is switching from its Mitsubishi electronics system, to the spec-ecu being built by Magneti Marelli for Dorna.

The process is more difficult than it sounds. Not only does Suzuki have to do the general development necessary to get the most out of the Suzuki XRH-1 GP prototype (more photos here, too), but then once complete, Suzuki must port those settings to the Magneti Marelli unit. Meanwhile test riders Randy de Puniet and Nobuatsu Aoki are constantly finding things to improve with the race bike, which can require further changes to the ECU software.

No one ever said it was easy to race in the premier class of motorcycle racing, and Suzuki’s efforts prove that point. With the MotoGP proving itself to be an ever-changing landscape for rules and regulations, Suzuki also faces a very slim window to use the bike that they are currently developing. Thus in our minds, their place as the 2015 underdogs has already been solidified well ahead of their debut. Good luck to all of them.

Would Honda Really Quit MotoGP over a Spec-ECU?

12/30/2013 @ 12:33 am, by David Emmett32 COMMENTS

dani-pedrosa-hrc-motogp-scott-jones

The 2014 MotoGP season marks a key point in the evolution of Grand Prix racing. Next season, all entries in the MotoGP class must use the Magneti Marelli standard ECU and datalogger as part of their hardware package. For the first time in history, electronics have been limited in motorcycle racing’s premier class.

It is a small victory for Dorna and the teams; however, only the hardware has been regulated. All entries must use the standard ECU, but the choice of which software that ECU runs is up to the teams themselves.

If a team decides to run Dorna’s standard software, they get extra fuel to play with, and more engines to last a season. If a factory decides they would rather write their own software, they are also free to do so, but must make do with only 20 liters to last a race, and just five engines to last a season.

The difference between the two – entries under the Open class, using Dorna software, and as Factory option entries using custom software – is bigger than it seems. Open class entries are stuck with the engine management strategies (including launch control, traction control, wheelie control, and much more) as devised and implemented by the Magneti Marelli engineers, under instruction by Dorna.

Factory option entries will have vastly more sophisticated strategies at their disposal, and manufacturers will be free to develop more as and when they see fit.

The freedom to develop electronics strategies has been a deal-breaker for the factories throughout the four-stroke era. The change in capacity from 990cc to 800cc in 2007 vastly increased the importance of electronics in the overall package, with more and more money going into both the development and the management of electronics strategies.

The combination of a vast array of sensor inputs, fuel injection, and electronic ignition has meant that vehicle control has moved from merely managing fueling to dynamic and even predictive engine management. Engine torque is now monitored and managed based on lean angle, bike pitch, tire wear, fuel load, and a host of other variables.

So it comes as no surprise that Honda is already making threatening noises over the regulations due to come into force from 2017 onwards. Dorna intends to remove the freedom for factories to use their own software from 2017 onwards, with all bikes using the same, spec, Dorna-supplied software, as currently being developed for the Open category.

Monday Summary at Misano: 2013 vs. 2014 Machines, Spec Electronics, & A New Rear Bridgestone

09/17/2013 @ 1:52 pm, by David Emmett4 COMMENTS

jorge-lorenzo-misano-motogp-test-yamaha-racing

The rain on Monday morning brought a welcome respite for tired journalists at least, after a night spent filing stories until the early hours of the morning. It meant that the Misano MotoGP test did not get underway until very late in the morning, with most riders staying in the pits until well after noon.

Once they got started, though, there was a lot to be tested. Both Yamaha and Honda had brought the latest versions of their 2014 prototypes for testing, but with the championship heading into its final five races, there was a lot to work on with the current crop of machines.

That was particularly true for Dani Pedrosa. The Repsol Honda man dropped from second to third in the championship at Misano, Jorge Lorenzo matching him on points, but taking the position on the basis of having more wins. Pedrosa has complained of a lack of rear grip almost all season, and if he is to retain a shot at the title, his team have to find a solution.

Is Aprilia Looking for Concessions to Join MotoGP Factories?

07/30/2013 @ 5:27 pm, by David Emmett21 COMMENTS

aleix-espargaro-corkscrew-motogp-jensen-beeler

The performance of Aleix Espargaro and Randy de Puniet has made it clear that Aprilia’s ART machine is the bike to be on for any rider not on a factory or satellite machine. There are a lot of reasons for the bike’s success: the engine in its standard state is very strong, the bike handles exceptionally well, and is very easy to ride.

But perhaps the biggest advantage which the Aprilia has is the use of Aprilia’s WSBK-derived electronics package, which is helping to make the bike extremely competitive. “Electronics are 75% of the bike,” Aleix Espargaro said in a recent interview with the Dutch MOTOR Magazine.

And here lies Aprilia’s dilemma. From 2014, Aprilia will be forced to choose. If they wish to continue as a non-factory entry (as the category replacing the CRT will be called), they must use the Dorna-supplied spec-software, written by Magneti Marelli for the spec-ECU.

Though the spec-electronics has made huge bounds in the six months since it was introduced, it is still very much a project under development. However, Aprilia’s software is a proven package, with many years of development behind it.

MotoGP’s New Rules on ECUs & Factory Riders Explained

07/29/2013 @ 11:45 am, by David Emmett12 COMMENTS

ducati-yamaha-spy-jensen-beeler

There was a small flurry of excitement when the minutes of the last meeting of the Grand Prix Commission, including rules on the spec-ECU and factory entries were announced last week. That was then followed by a bout of confusion, as everyone tried to figure out what all of the various changes meant, and what impact they may have on the series. It appears that the answer to that question is “not as much as you might think,” so let us take a look at what has changed.

MotoGP: FIM Confirms New Rules for Factory/Non-Factory Spec-Electronics, Engine, Fuel, & Entries for 2014

07/26/2013 @ 5:40 pm, by Jensen Beeler11 COMMENTS

yamaha-yzr-m1-no-tank-cover-jensen-beeler

We have already extensively reported the coming rule changes for the 2014 MotoGP Championship season (most recently the conclusion of the engine claiming rule), so the news today is really more about the FIM has giving its blessing to the new direction that Dorna is taking for the premier class.

Drawing a new distinction now as to how teams are classified as “factory” entries, and thus subject to differing fuel, engine, and entry requirements, the real crux of the equation revolves around whether a team uses the the spec-electronics software from Dorna, or decides to use its own software (note: all teams will be on a spec-ECU from 2014 forth).

GP Commission Confirms Dropping of MotoGP Claiming Rule, Reduces Cost of Moto2 Engine Swaps

07/02/2013 @ 2:31 pm, by David Emmett6 COMMENTS

CRT-Magneti-Marelli-MotoGP-Jensen-Beeler

As we reported at Mugello, the claiming rule is to be dropped from the MotoGP rulebook. Introduced to prevent factories entering MotoGP under the guise of private teams, the claiming rule allowed any factory to claim the engine of a bike entered by a CRT team.

But after the Grand Prix Commission agreed to the introduction of a spec-ECU, the decision to run the spec-software proved to be an alternative and more effective way of separating full-factory efforts from privateer teams. The claiming rule was never actually used, the factories having said when the claiming rule was introduced that they had no intention of ever claiming an engine.

It was kept there as the ultimate threat, Teddy Roosevelt’s ‘big stick’ to prevent other factories from even considering such a ruse.

The new distinction between factory and private teams is now the spec-ECU, and so the claiming rule has been dropped with immediate effect for all teams (Forward Racing, Avintia Blusens, PBM’s Michael Laverty, CAME Ioda Racing) currently using the spec-software.

From 2014, all teams will have to use the spec-hardware, and so the claiming rule will be dropped completely for the 2014 season.

Analysis: Ducati’s Non-MSMA Entry Machines for MotoGP – A Great Gamble with the New Regulations

07/01/2013 @ 4:15 pm, by David Emmett16 COMMENTS

2013-desmosedici-gp13-cota-motogp-jensen-beeler

At Assen, Ducati MotoGP Project Director Paolo Ciabatti revealed that they too will be offering bikes for non-MSMA teams in 2014. While Honda is selling a simplified production racer version of the RC213V, and Yamaha is to lease M1 engines, the package Ducati is offering could turn out to be very interesting indeed.

Instead of producing a separate machine, Ducati will be offering the 2013 version of the Desmosedici to private teams, to be entered as non-MSMA entries, and using the spec-electronics hardware and software package provided by Magneti Marelli.

Although the current 2013 machine is still far from competitive – at Assen, the two factory Ducatis finished 33 seconds behind the winner Valentino Rossi, and behind the Aprilia ART machine – the special conditions allowed for non-MSMA entries make the Desmosedici a much more interesting proposition.

MotoGP: A Ducati Desmosedici GP13 Production Racer?

06/29/2013 @ 12:51 pm, by Jensen Beeler12 COMMENTS

2013-Desmosedici-GP13-LCD-dash-Jensen-Beeler

Speaking with MotoGP.com, Ducati’s MotoGP Project Director Paolo Ciabatti has revealed that the Italian factory is considering making a production racer version of the Ducati Desmosedici GP13 that will be made available to privateer MotoGP teams.

Conceived along the same vein as Honda’s RC213V-based production racer, the Ducati race bike would be available only to privateer teams in MotoGP, and would fall under MotoGP’s new rules, which make distinctions between factory and privateer bikes.

“Since the new rules came out for next year, where it is actually possible for a full MotoGP bike to run in what would have been the CRT class – using the single ECU and single software – we are considering to make available the 2013 bike with this package,” said  Ciabatti while talking to MotoGP.com

Wednesday Summary at Assen: Of Weird Wednesdays, Difficult Ducatis, & MotoGP’s Long-Term Future

06/26/2013 @ 8:35 pm, by David Emmett11 COMMENTS

Honda-RC213V-cockpit-MotoGP-Scott-Jones

Wednesday at Assen is always a rather odd day. At most rounds, Wednesday is a travel day, and the paddock regulars spend the day in airports, planes, and hired cars. But because the race at Assen is on Saturday, the events that normally take place on Thursday such as the pre-event press conference, happen a day earlier.

That leaves everyone with the racing equivalent of jet lag, their bodies and minds 24 hours behind events. Mentally, we are all prepared for a day of torpor and inaction. What we are greeted with is a day of rushing around to talk to riders, team managers, and anyone else foolish enough to cross our paths. Mind battles physical reality, and both come out losers.

Even focusing on the upcoming race is hard. Rolling into the circuit under bright skies and cheery temperatures – not warm, but not freezing either – feels slightly surreal after having studied the weather forecasts for the coming days.

While race day is likely to be dry, Thursday and Friday look like being full wet days. What that means is that practice may not be much of a guide to what actually happens on race day, rendering practice and qualifying relatively meaningless.