Report: Honda RC213V-S Priced at ¥20 Million

According to a report made by The Asahi Shimbun, Japan’s second largest daily newspaper, Honda has green-lit the RC213V-S project, with a price tag of 20 million yen — roughly $170,000 USD. The Honda RC213V-S debuted at the 2014 EICMA show, and was as advertised: a MotoGP race bike with lights and mirrors added to it. Honda teased show-goers and the media by say that the RC213V-S model was only a prototype, adding more fuel to the speculation regarding whether the Japanese firm would actually produce the long-awaited model. Since its inception, price figures have been rumored and banded about, almost all of which were in the six-figure category.

Polaris Acquires Electric Motorcycle Business from Brammo

Polaris Industries has acquired the electric motorcycle business from Brammo, Inc. Polaris is also acting as a leading investor in the recapitalization of Brammo, which will enable Brammo to focus exclusively on the design, development, and integration of electric vehicle powertrains. This means that Polaris will takeover building electric motorcycles at its Spirit Lake, IA production facility, and that Brammo will continue developing EV powertrains for Polaris and other OEM partners. According to its press release, Polaris will start production of electric motorcycles in the second half of 2015.

Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Welcome to Twitter Casey Stoner

02/28/2012 @ 11:20 am, by Jensen Beeler13 COMMENTS

Not too long ago I gave a presentation at the San Francisco Dainese Store about MotoGP & social media, and one of the interesting points that came up from the discussion was the fact that Casey Stoner did not have a Twitter account. With former-World Champions Jorge Lorenzo and Valentino Rossi racking up 400,000 & 600,000 follower respectfully, the current-MotoGP World Champion was voiceless in the online space, which only fueled further the perception that Stoner’s interests in MotoGP resided only with racing on Sunday afternoons.

HRC Makes the Comparison: Stoner vs. Rossi

02/07/2012 @ 4:17 pm, by Jensen Beeler36 COMMENTS

It may still be the pre-season, but the banter regarding MotoGP on Twitter is certainly getting us ready for the start of the 2012 MotoGP Championship. Sending out a simple infographic this morning with the message, “this picture says it all,” HRC’s official Twitter account posted some interesting statistics that compared Repsol Honda rider Casey Stoner to Ducati Corse’s Valentino Rossi.

Breaking down Stoner’s win percentage over the past five years, the results of course paint an interesting picture. Of course the image “didn’t say it all” as the reaction on Twitter is about what you’d expect from a world widely divided by international boundaries. This of course lead to the image’s immediate removal, but alas nothing truly dies in the digital age.

In case you aren’t already aware, Valentino Rossi is a nine-time World Champion, and also happens to be the favorite son the of MotoGP Championship. Casey Stoner on the other hand…well, the Australian has at best a tumultuous relationship with the public. Naturally, backlash ensued, and HRC finally removed the graphic from its Twitter account.

Asserting that it was all in good fun and simply pointing out some statistics about the last five years, HRC surely was trying to bolster Stoner’s record, and remove the Repsol Honda rider from the “Most Underrated” list in MotoGP — a hard thing to do, even on the heels of a World Championship.

Valentino Rossi Finally Joins the 21st Century & Twitter

10/11/2011 @ 9:00 pm, by Jensen Beeler19 COMMENTS

For being a motorcycle mega-brand in his own right, Valentino Rossi has been slow to adapt to this crazy new thing called the internet. A series of tubes, the internet has been a remarkable breakthrough on a variety of levels, changing the paradigm of how we eat, sleep, and waste our lunch breaks at work. Helping teenage girls gossip about their latest crushes, aiding in the massive distribution of pornography to middle-aged men who hide in their basements from their wives and children, and allowing no-talent journalistic hacks to masquerade around as proper motorcycle journalists, there is literally no telling how the internet will change our lives next, and what industries it will turn on their head.

Well get ready for another shockwave ladies and gentlemen, as the G.O.A.T. himself, Valentino Rossi, has hopped on this interweb bandwagon with full 0 & 1 force, first by finally creating his own official website, and now by signing up for a thing called Twitter. Tweeting, twatting, twittering so far in only Italian, Rossi was one of the last hold-outs of MotoGP riders to embrace the micro-blogging service (Randy de Puniet just got on Twitter this week too we might add. Thanks Lauren). Rossi’s move is sure to create a stir with the VR46 crowd, as his legion of fans can now take time out from their busy days of lathering neon yellow paint all of their bodies, and hang onto every one of Rossi’s 140 character messages.

So far, Rossi has tweeted about go-karting, his injured finger, and traveling to Melbourne. We wait with bated breath to see what photo the nine-time World Champion first tweets from his account. Bellissima.

First Glimpse of the Ducati Desmosedici GP11

01/12/2011 @ 3:59 am, by Jensen Beeler6 COMMENTS

Remember the good old days when the print saturated media that cover MotoGP would take months to show us the first photos of the new season’s race bikes? If a magazine wasn’t on its game, there used to be a good chance you’d get your first glimpse of a team’s new race livery at the season opener before you’d see it in your next issue of (insert publication name here).

Well the internet is changing all that, and now do we not only get near-live coverage of Ducati & Ferrari’s Wrooom event with press releases and media photos, but tools like Facebook and Twitter are adding a dimension to the experience that not only brings us information and media faster, but adds an element of depth to the single-perspective reports we’d normally receive.

Such is the case with Valentino Rossi’s Ducati Desmosedici GP11 race bike (first teased here), as MotoGP commentator Toby Moody snapped this camera phone photo of the bike as it was being carted around at Wrooom. Neon seems to be the name of the game, which is probably due to a combination of making the bike TV ready (there’s an interesting discussion on Wikipedia about how the standard Rosso Corsa red color scheme has changed over the years because of TV quality and saturation), and integrating Valentino Rossi’ unhealthy obsession with the color neon yellow into the Ducati Corse style. A shot of Nicky’s bike awaits you in the gallery after the jump.

Jorge Lorenzo Goes Rockstar

01/10/2011 @ 1:22 pm, by Jensen Beeler11 COMMENTS

Two interesting things to note today: 1) the internet is an endless source of entertainment, especially when MotoGP Champions take to social media like Facebook & Twitter, and 2) when Jorge Lorenzo starts dressing up like Kid Rock, we can finally see how ridiculous us Americans must look to other people of the world. Observations on life aside, Lorenzo appears to have quietly picked up sponsorship with Rockstar Energy Drink, which resulted in this photo being sent out to his Twitter followers.

Aprilia Continues to Fail So Hard at Social Media

12/21/2010 @ 2:21 pm, by Jensen Beeler49 COMMENTS

If one were to grade the marketing efforts in the motorcycle industry, you’d be hard pressed to hand out a grade better than a B- to one of the major OEMs. While some companies have produced some brand value, carved out a defensible niche for themselves, or caught on to this whole internet fad thing, none of the OEMs really do a bang-up job of hitting all the standard marketing best practices.

If we had to single out one company that needs a letter sent home to mom, it has to be Aprilia, as the Italian company constantly proves itself to be the pants-on-head retarded (sorry Sarah Palin) window-licking moron (sorry again Sarah Palin) paste-eating buffoon (we’re not sorry for that one) of motorcycling media. Report card: F with a “does not play well with others” note attached.

What Do You Tweet When You Win the FIM MotoGP World Championship?

10/11/2010 @ 3:03 pm, by Jensen Beeler15 COMMENTS

One of the great things about Twitter is that it often gives you unfiltered access to people who generally have several layers of public relations officers between them and the fans. No stranger to the interwebs, Jorge Lorenzo is probably one of the most avid Twitter users in the MotoGP paddock, blasting out a steady stream of tweets during a race weekend. So what does the Spanish rider send out to his followers after clinching the MotoGP Championship? Stay classy Jorge.

Who Says Lorenzo Doesn’t Have a Sense of Humor?

09/22/2010 @ 6:06 am, by Jensen Beeler7 COMMENTS

Be careful the next time you heckle a MotoGP rider on Twitter, because they might just respond. Such was the case when a fan chastised Lorenzo, who was upset about his performance during the Aragon GP. Catching the attention of Lorenzo, the fan promptly found himself on the wrong end of a retweet from the Spanish rider. Zinger! Thanks for the tip David!

Source: Jorge Lorenzo (Twitter)

Splitsville: Ad Agency Carmichael Lynch & Harley-Davidson to Part Ways

08/31/2010 @ 7:52 pm, by Jensen Beeler18 COMMENTS

Carmichael Lynch, the ad agency behind Harley-Davidson’s “Screw it, Let’s Ride” campaign, has just announced that it will be parting ways with the Milwaukee motorcycle manufacturer. In a pair of “it’s not you, it’s me” press releases, the two companies, which have partnered together for the past 31 years, cite different reasons for their mutual departures.

Harley-Davidson CMO Mark-Hans Richer said in the company’s statement that, “our strategies have been moving away from a singular consumer target and a one-size-fits-all agency solution. Rather than accept this new reality, Carmichael Lynch chose a different path and we respect that.” Meanwhile according to Advertising Age,  President of Carmichael Lynch Doug Spong said that, “Our agency leadership came to the consensus that we’ve taken the Harley-Davidson brand as far as we can. It’s in our best interest to part ways.”

We just think that Harley-Davidson is on Step 1 of our three part strategy on How to Save Harley-Davidson.

Send Your Well Wishes to Valentino – Yamaha Adds “Support Rossi” Tab to Facebook Page

06/08/2010 @ 10:07 am, by Jensen Beeler1 COMMENT

Yamaha Racing has added a tab on their Facebook fan page that allows fans to send Valentino Rossi their support while the Italian GP rider recovers this week in the hospital.

Clearly Valentino Rossi is a huge part of the current MotoGP racing landscape, and has fans all around the world who wish to see the Champion return to MotoGP as soon as possible.

Yamaha is also one of the most media savvy manufacturers in the paddock, so it’s no surprise they’re using social media like this to connect Rossi to his fans while he’s in the hospital.

Follow this link if you wish to send Valentino Rossi a “get well” message on Facebook.