Helping promote World Superbike’s stop at Britain’s Silverstone circuit, stunt driver Paul Swift has climbed behind the wheel of an Alfa Romeo Mito (the pace car of WSBK), and collaborated with Chris Walker, of Kawasaki Ninja British Superbike fame, and created a little promotional clip. What starts out seemingly as a trite marketing video, rapidly turns into something pretty spectacular, and we wouldn’t recommend trying it at home (or elsewhere).
What we would recommend is for other racing venues to take note of what is going on with the Silverstone circuit and the marketing that surrounds it. Cleverly promoting World Superbike with this event, along with the body-painting of Leon Haslam, Silverstone also distinguishes itself by playing host to Riders for Health’s Day of Champions fundraising event, and has been featured on Google Streetview with a very unique entry. It pays to be media friendly.