The Next, Next Big Thing in Motorcycles: Action Cameras

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I know what you are already thinking, everyone and their mom already has an action camera. To make matters worse, GoPro (the leader in this realm) has seen its stock price drop in what can only be described as a complete free fall for the past month, thanks mostly to lagging sales. So, how can action cameras be the next, next big thing in the motorcycle industry? The answer is a simple one, if you will allow me to explain. The next, next big thing for motorcycles isn’t the cameras themselves – those are basically already at commodity status for consumers – but instead the future for action cameras resides in integrated camera platforms for motorcycles, and other action sports.

Yamaha R1M Café Racer by Holographic Hammer

Even if most of it is just manipulating pixels, we are big fans of the work being done by the guys at Holographic Hammer, as they are bringing something fresh and unique to the industry, which is always a good thing. That being said, we wanted to take a minute to talk about one of HH’s recent pieces: a café racer design based off of the Yamaha R1M superbike. The idea is sort of out there, but yet also makes a reasonable amount of sense. Let’s be frank, the idea of using an R1 for a café racer concept is our kind of crazy. But, the design also makes some sense when you look at Yamaha’s recent focus on its “sport heritage” lineup, which is an attempt to appeal to the post-authentic crowd.

BMW Brings Emergency SOS “eCall” System to Motorcycles

In an effort to improve safety for motorcyclists, BMW Motorrad has developed what it calls an “Intelligent Emergency Call” system, which allows motorcyclists to call for help with the touch of a button on their motorcycle. The system is part of a larger push in Europe for an “eCall” emergency SOS program that would alert emergency personnel to a vehicle crash with greater expediency and efficiency. According to the pan-European eCall trial, systems like BMW’s can bring emergency services to a crash scene 40% to 50% faster, and the European Commission estimates that an eCall system like BMW’s could save up to 2,500 lives each year (saving €26 billion in the process, as well).

More Electronic Rider Aids Comes to the Dirt – Husqvarna’s 2017 Motocross Line Features Traction Control

The rise of electronic rider aids has come to consumer-level dirt bikes, with Husqvarna now offering traction control on all of its four-stroke motocross motorcycles for the 2017 model year. Traction control on dirt bikes isn’t a new concept, with racing machines featuring the technology for almost a decade now (in some form or another, and depsite what the rules say), but Husqvarna’s foray into the use of electronics marks a new era for consumer dirt bikes. As we see already in the on-road segments, traction control and other electronics are proving themselves to be the new horsepower.

What the Honda Kumamoto Factory Closure Means for You

After devastating tremors in the region, Honda’s Kumamoto factory, as well as the facilities of their nearby suppliers, were closed for equipment and structural repairs. Making progress on those repairs, Honda partially re-opened its Kumamoto facility two weeks ago, though the factory’s production capabilities currently remain limited. Now, the latest word from Honda is that Kumamoto will be back to full capacity by mid-August of this year, though it goes without saying that the production time will affect the rollout of several Honda machines. For those who don’t know, the Kumamoto factory is Honda’s flagship installation, and it produces many of Honda’s top motorcycles (Gold Wing, CBR1000RR, VFR1200F, CRF250X, etc).

Ride in Peace, Michael Czysz

It is with a heavy heart that we report the passing of Michael Czysz, who finally succumbed to his years-long battle with cancer today. Michael is known best in our two-wheeled circles for starting the MotoCzysz C1 MotoGP project, which eventually morphed into the Isle of Man TT winning electric motorcycle race team of the same name. However, Michael’s accomplishments outside of the motorcycle industry are perhaps even more impressive, as he was a prominent designer for the rich and famous through his Architropolis design firm. I think it is Michael’s vision for ingenuity in the design world that fueled his work with motorcycles, as Michael’s machines featured a number of innovations of his own creation, which surely flowed from his creative personality.

Tamburini T12 Massimo – The Maestro’s Last Work

It has been exactly two years since we lost Massimo Tamburini, the father of iconic motorcycles like the Ducati 916 Superbike and the MV Agusta F4. Despite his passing, the Italian designer’s influence can still be felt in the motorcycle industry today, and his creations continue to be highly coveted pieces for motorcycle collectors around the world. Many know that Tamburini was the “ta” in Bimota, which saw The Maestro team up with Valerio Bianchi and Giuseppe Morri, and together the three pillars of the industry would create countless exotic two-wheeled examples. In essence, Tamburini’s name can be linked to the most lust-worthy motorcycles in the modern era, and we are about to add one more machine to that list.

Ducati Tops Pied Piper Dealer Rankings, Yet Again

Yet once again, Ducati has topped Pied Piper Prospect Satisfaction Index (PSI) – showing the continued prowess of Ducati dealerships in the United States. For those that aren’t familiar with Pied Piper, the company’s Prospect Satisfaction Index is sort of the Consumer Reports of dealership network experience, and acts as a bellwether as to how a brand is performing while facing the consumer. As such, the PSI takes into account a mixture of “mystery shopper” experiences along with actual sales success for each brand, thus giving a mixture of subjective and objective measurement for a company’s dealer network. This is the third year a row that Pied Piper has ranked Ducati as its top brand (its Ducati’s 10th year in the Top 3), and its easy to see why.

Yamaha Folds Star Motorcycles Back into Its Core Brand

The eagle eyes at Motorcycle.com have noticed that Yamaha Motor Corporation is in the process of folding its Star Motorcycles cruiser brand back into the company’s core motorcycle business, under the Yamaha name. The move is a tectonic shift for the space, as Star Motorcycles was Yamaha’s attempt to give Harley-Davidson a run for its money with superior “metric cruiser” offerings. As such, the brand was originally set aside from Yamaha’s other motorcycle models, in an attempt to set Star Motorcycles away from the “Jap Bike” mentality that existed at the time in the cruiser demographic. Yamaha, along with Honda, Kawasaki, and Suzuki have had limited success in this regard, despite offering superior machinery on virtual every metric, save one: their bikes are not from the Bar & Shield brand.

Praëm BMW S1000RR – Getting Modern with Retros

We really like what we’ve seen so far from the guys at Praëm. Their first proper build, based off a Honda RC-51, was waaaay outside the box, and featured some really interesting design elements for us to chew on. Their follow-up to that work is no different. The Praëm BMW S1000RR is a modern riff on the classic superbike design – think of it as a 21st century take on late-20th century racing. As the name suggests, the donor bike is a BMW S1000RR, but the styling comes from something you would see in the 1980s – perhaps at the Suzuka 8-Hour endurance race, as Praëm suggests in their text. The “Optimus Praëm” build is a logical, yet a highly more functional, response to what we have seen in the café racer scene as of late.

LCR Honda’s Stefan Bradl Rides thru San Francisco

07/25/2012 @ 1:57 pm, by Jensen Beeler8 COMMENTS

LCR Honda and team rider Stefan Bradl are in town early this week, doing a little promo work for US GP title sponsor Red Bull. Before heading down to Laguna Seca tomorrow (a track Bradl already scouted out with a local track day earlier this year), Bradl was in San Francisco yesterday, popping wheelies on Treasure Island and trying not to crash while going down Lombard Street (any SF motorcyclist could have told you the treachery of the iconic San Franciscan street).

MotoGP.com’s video of the event might be a little less than inspiring, but let us all just be thankful that the folks are Dorna actually made one of their YouTube videos web-embeddable for a change. Meanwhile, the photos from Red Bull are quite a treat. 23 of them await you after the jump.

Video: Ken Block Gymkhanas San Francisco — Awesomeness Tenuously Linked to Motorcycles

07/10/2012 @ 1:57 pm, by Jensen Beeler16 COMMENTS

Asphalt & Rubber readers are an eclectic group of men and woman, and I am not going sully the romance we have going on here by lying to you guys with some sort of convoluted web of reasoning as to how a nearly team minuted Ken Block / DC Shoes / Ford Focus video is related to motorcycles — because well frankly, it’s not. Yeah sure, there is a 12 second Travis Pastrana cameo tucked-away in there somewhere, and that might be enough material to spin-doctor the snot out of this puppy, but here’s the deal:

First, the video is awesome in that 12-year-old boy discovering bottle rockets sort of way. Second, the video is set in my home town, and we all know how militant I can be about the Golden State, whose border I draw somewhere just south of Ojai. And third, the video is an example of great marketing, and it is such an easy example of what can crossover into motorcycles, it pains me that we here in the two-wheeled world haven’t answered back with something even better. Enjoy after the jump.

Mission R Spotted in Street-Legal Trim

03/01/2012 @ 10:31 am, by Jensen Beeler25 COMMENTS

To be filed under the heading: “right place, right time,” I had the good fortune of catching Mission Motors’ Mission R out on the streets yesterday, as one of the San Franciscan company’s engineers took the bike out while doing errands at the SF Dainese Store. Stopping by the store myself to show off the Zero S that’s been camping in my living room for the last two weeks, I quickly found my thunder stolen by Mission’s two-wheeled masterpiece.

Of course, any opportunity to see the Mission R is a treat, as the electric superbike is not only a delicious dish in person, but it also happens to have no problem doing supersport lap times at Laguna Seca when Steve Rapp is on-board. However, what made this sighting of the Mission R extra special was the fact that Mission Motors has outfitted the Mission R with a headlight, mirror, and most importantly, a California license plate.

Other choice pieces include an Android-powered Samsung tablet that fills in as the Mission R’s digital dash, which is sure to tickle the fancy of our geekier readers. If you are an SF native, keep an eye out for the Mission R on the city streets, the rider you see might be a Mission Motors engineer, a Hollywood celebrity (we hear Ryan Reynolds has been jonesing for a Mission R like something fierce), or a Fortune 500 executive.

Video: BRD Proves Electrics Can Hoon Too

02/13/2012 @ 5:46 am, by Jensen Beeler7 COMMENTS

BRD Motorcycles continues to make progress with the company’s first electric motorcycle: the BRD RedShift. Asphalt & Rubber thoroughly enjoyed our time on BRD RedShift SM prototype when I rode it around the Infineon karting track, which makes me confident that the San Franciscan company’s small legion of wait-listed buyers will be pleasantly surprised by the electric motorcycle’s pep when it becomes available later this year.

Producing now a quick video of the BRD RedShift SM hooning around San Francisco, it could be that the guys at BRD want to build a little buzz about the RedShift before the company goes to Indianapolis to woo potential dealerships at the Indy Dealer Expo. Or maybe, the over-aged children at BRD couldn’t help but have a little fun between their 25hr work days. Either way, stunt rider Ryan Moore finds a way to put his creative and electronically-powered stamp on all the fine neighborhoods of San Francisco.

Bonus points for the pan-around shot in front of the Broadway strip clubs guys…not that we’ve been there.

SF Premiere of Fastest Raises $1,500 for Riders for Health

12/14/2011 @ 3:15 pm, by Jensen Beeler2 COMMENTS

I just got the box office and donation results in from our screening of Fastest last Thursday night, and I’m very happy to report that we raised $1,500 for Riders for Health that evening. Hosted in conjunction with the San Francisco Dainese Store (thanks D-Store Crew!), we had a packed house of over 250 MotoGP fanatics for the SF premiere of the sequel to Faster. Director Mark Neale even drove up from Los Angeles, and signed posters, DVDs, and t-shirts, in addition to participating in the Q&A after the screening.

Those in attendance had a chance to win a signed Randy Mamola illustration by Rich Lee Draws, a Marco Simoncelli Photo Tribute by Scott Jones Photography, and a signed Valentino Rossi VR|46 hat, among other items. A big “thank you” to everyone that came out to watch Fastest with us, and for helping raise so much money for one of motorcycling’s great charities. Hopefully we can do it again soon (more on that to come).

Photo: Glen Coddington

Fastest in San Francisco is a Sellout

12/01/2011 @ 12:59 pm, by Jensen Beeler2 COMMENTS

We hope you bought your tickets to the San Francisco premiere of Fastest, Mark Neale’s latest MotoGP documentary, because our screening, co-sponsered by the San Francisco Dainese Store, has sold out. If you happen to fall into the group of GP junkies who haven’t purchased tickets to the SF Fastest screening, you’ll be happy to know that we’ve left 20 or so tickets waiting for you at the box office, but you’ll have to pick them up in person, and by pick them up, we mean walk/ride/swim to the Embarcadero Center Cinema right now.

For those of you who already purchased your tickets, you’ll be happy to know that we’ve got a fun evening planned for you. Director Mark Neale will be on-hand to do a Q&A about making Fastest, and we’ve got some nice items to raffle off to attendees, with all proceeds going to Asphalt & Rubber‘s favorite charity: Riders for Health. The official charity of MotoGP, Riders for Health is an international non-profit organization that provides motorcycles (and rider safety and maintenance) to healthcare workers in Africa.

Ride Review: 2012 Yamaha Zuma 50F Scooter

09/28/2011 @ 9:07 am, by Joanne Donn7 COMMENTS

As fuel prices continue to go up, you might be considering another way to go to the movies, meet your friends for coffee, or run a quick errand. Such is the case in an urban city like San Francisco, and, If you’ve ever visited my beloved city, you know how impossible it is to find parking on a Friday night in a trendy neighborhood like the Mission or the Marina. And if you’re lucky enough to find parking after circling the block for 30 minutes, what if your car doesn’t quite fit that awkward spot between two driveways?

Imagine pulling up on a scooter, parking within minutes, and walking right into the restaurant without worrying if you’ve made your reservation on time. You leave your helmet and gloves in the storage compartment under the seat, and sit down to dinner a minute or two early even. If that sounds like a better alternative to the usual metropolitan shuffle, a nimble little ride like the Zuma might be the perfect choice for you.

Video: Behind the Scenes with the BRD RedShift

09/21/2011 @ 5:51 am, by Jensen Beeler18 COMMENTS

Dropping us an email from across The Bay, the guys at BRD sent us this cool video by Sam Erickson, which follows the BRD team as they got ready to launch the BRD RedShift electric supermotard. Following the San Francisco company over July & August, we get a glimpse of the finally design and assembly of the Redshift, along with the bike’s launch in San Francisco (bonus points if you can spot my face during the unveiling).

We’ve been following BRD pretty closely the past few months, and while we can’t share too much of what we’ve seen and heard (rumors of a helium-filled front wheel are probably only slightly exaggerated), CEO Marc Fenigstein tells us that Monday next week will see the startup release the BRD Redshift’s final technical specifications, along with the retail pricing. As for the video, it’s well very well done, and captures the small team at BRD hard at work bringing ICE parity to the EV space. Check it out after the jump.

Up-Close with the BRD RedShift SM Electric Supermotard

08/09/2011 @ 5:33 pm, by Jensen Beeler26 COMMENTS

After launching its electric equivalent of a 250cc four-stroke supermotard, A&R spent a little quality time with the BRD RedShift SM at its future production facility in San Francisco. That’s right, not only is BRD hoping to tackle gas bikes head-on (we hear they only want to race in gas events), but the company, thanks to some clever design work, will be producing its electric motorcycles in the otherwise expensive SF/Bay Area. Instead of using a chassis architecture that would require hand or machine welds (the latter being far more expensive to setup for small production), BRD is using a combination of a casting and milling build process to create a motorcycle frame that is dependent more on machine operation, than worker labor. This means labor costs will be low, and production is limited only by how many milling machines the small startup can keep running at anyone one point in time.

Looking at the photos, you will have a hard time finding a weld on the RedShift’s frame, as the four pieces that make the main chassis are designed to be bolted together. Replacing what would normally be a single-cylinder thumper, BRD’s bright orange 5.2 kWh battery pack is exposed for aesthetics, and in conjunction with the powder blue and avalanche white bodywork, the overall livery hints at the Gulf Racing color scheme, without screaming it. At 40hp and tipping scales allegedly at the 250 lbs mark in its current form (we hear word it actually weighs less than 250 lbs at present), BRD thinks there’s more weight to be lost in the bike as the company refines the motorcycle for production.

The BRD RedShift SM is wearing prototype wheels from OZ Racing in these photos, which are made from forged aluminum, and reportedly are so light as to be practically buoyant. Overall the fit and finish of BRD’s pre-production model looks very nice, and as long as the SF company can keep that kind of build quality in its final product, it should be off to a strong start. Due to hit the streets before the KTM Freeride makes it stateside, it will be interesting to see if Zero can put out an offering next year to match the claimed performance specs from the RedShift. Similarly, it will be interesting to see if the Brammo Engage will make its debut with its six-speed gearbox by that time as well.

At a rumored $15,000 a pop, the price tag is hefty compared to gas equivalents, but that hasn’t kept orders from flooding BRD”s offices the morning after the RedShift’s launch last week in San Francisco. For those craving more photos of the BRD RedShift SM, we have 24 hi-res shots waiting for you after the jump.

Why Can’t All Motorcycle Videos Be Shot This Well?

08/04/2011 @ 12:03 pm, by Jensen Beeler24 COMMENTS

If I didn’t already know that this video was made by some guys in their spare time, I could have sworn that this short film was one of the better efforts by Ducati or Dainese (or anyone in motorcycling for that matter) at some cool videography. The brainchild of Barry Munsterteiger, this short video is the work product of several A/V industry professionals who just wanted to mess around with some cameras, a bike, and the open road on their days off from working for the man. Shot around the San Francisco Bay Area, astute eyes will see scenes from San Francisco, Altamont Pass, the Pacific Coast Highway, and other Nor Cal staples.

When you consider how much time, money, and effort went into Ducati’s Diavel ad spot, and the product that came out of that production, it sort of baffles your mind about what’s going on in the motorcycle industry (at least they didn’t hire “a publication of record” to produce it for them). There’s clearly a need in the market for better motorcycle videos, and there’s clearly a market of talented videographers out there to fill the need, Oh, did we mention Barry is looking for a job?

Source: Vimeo