Trackside Tuesday: The Content Economy

I feel the plight for my photographer friends. The game is brutal, and by the time you’ve finally “made it” as a bona fide pro-shooter, you’re on the backs of your feet trying to protect what you’ve worked so hard to earn. Over the course of our many adventures, I’ve had the fortunate ability to debate this paradox with my good friend and colleague Scott Jones — maybe you’ve heard of him. I absolutely love Scott’s work, he might be one of the most technically gifted photographers in the MotoGP paddock, and he has an amazing ability to pick-up on the subtleties of situations that are happening in a fraction of a second. For as much of a bromance that we have brewing, I have however never been much of a fan of his website.

CHP Drops Lane-Splitting Guidelines from Website

The California Highway Patrol has removed its guidelines for lane-splitting in the Golden State on the CHP website, after receiving a complaint from a Sacramento citizen. Though lane-splitting has been a long-time established practice for motorcyclists in California, the act is poorly defined and regulated. In an effort to define what it viewed as safe and prudent, the CHP released last February a list of guidelines for motorcyclists to follow while lane-splitting in the Golden State. The guidelines were not law in the de jure sense of the word, but without any other comment from a government entity, they became the de facto rules of the road, which leads us to today.

Ride Review: Energica Ego

Arriving then at Alice’s Restaurant, a local motorcycle hangout near A&R HQ, I had plenty of skepticism packed with my leathers, helmet, boots, and gloves. However, the design of the Energica Ego had begun to grow on me — it wasn’t the same lustful wanting that I had with the lines of the Mission RS though, nor the racing-bred techno-orgasm that comes with the MotoCzysz E1pc — but it was a certain appreciation that the bird-like nose no longer rubbed me the wrong way.Just as the Ego had evolved into something more refined and polished over time, so too had the company. After riding the Ego on a modest trip down one of the SF Bay Area’s favorite twisty roads, the impression was solidified — if I arrived a cynic to the bike launch, I left Alice’s as a convert.

MotoGP: Crutchlow, Dovizioso, & Iannone To Stay at Ducati Corse — Will Ride Radically New Desmosedici GP15

After all the speculation of massive changes in Ducati’s MotoGP team, all is to remain the same. During the World Ducati Week event held for fans of the Italian marque at Misano, both Andrea Dovizioso and Cal Crutchlow announced that they would be remaining with Ducati for 2015. The news means Crutchlow chose not to exercise his option to leave, and Dovizioso was persuaded to sign-on for two more years. In addition, it means that Ducati has exercised its option to extend the contract with Andrea Iannone, with Iannone to be given factory support.

The 5 Most Dangerous Motorcycles in America?

Contrary to what the AMA or motorcycling gentry may believe, not all motorcycles are created equal. Due to a combination of marketing, riding styles, and environment, the following five types of motorcycles are the country’s most dangerous. While the NHTSA doesn’t track motorcycle accidents and crashes based on the type of motorcycle being ridden (among other things), the cultural factors that surround motorcycle injuries and fatalities paint a stark picture, which we’ve shared with you here.

Moto2: Brough Superior Race Bike Will Debut at Silverstone

Despite some early promise, there has been much complaining of a lack of innovation from chassis builders in Moto2. the bikes have followed the same basic layout as all modern race bikes since the late 1980s: aluminium twin spar chassis and conventional suspension arrangements. The only real interest has come from wildcards. At Le Mans, the French Promoto Sport team raced their Transfiormer chassis, with some solid results. Beyond that, the bikes have been pretty much identikit. At Silverstone this year though, another interesting wildcard will get its first public running. The British round of Moto2 will see the Brough Superior make its debut in a competitive race, after making an appearance at the Goodwood Festival of Speed last year.

Up-Close with the Energica Ego Electric Superbike

A project from Italy’s respected engineering firm CRP Racing, I first had the opportunity to see the Energica Ego at the 2011 EICMA show. The machine wasn’t a runner at the time, as CRP was still looking for a drivetrain partner that could supplement CRP’s already extensive knowledge in chassis design. Fast-forward to the 2013 EICMA show, and the Energica sub-brand debuted its first production electric superbike, the Ego. The naming might be a bit tough, especially for us Anglophones, but this 134hp, 143 lbs•ft superbike packs a punch, and is remarkably well-refined.

She’z Racing at Suzuka — When a Plan Comes Together

We are pleased to have Shelina Moreda writing Asphalt & Rubber’s newest column, “She’z Racing at Suzuka”, which will follow her and Melissa Paris’ venture into racing at the Suzuka 4-Hour endurance race later this month. The American Duo are making the first all-female race team at the Suzuka 4-Hour, and will be campaigning a Honda CBR600RR with the Synergy Force Moriwaki Club team. We hope that you will enjoy the unique perspective that Shelina will be sharing with us. Race day is July 25th.

Bimota BB4 Concepts by Oberdan Bezzi

I had to check the last time we showed you some of Oberdan Bezzi’s work, and it was over three months ago. The Italian designer has certainly been busy since that time though, as he has produced a number of BMW/Bimota concepts for us to ponder about. Imagining the Italian company’s current trend of using BMW power plants — as has been seen with the Bimota BB3 — Bezzi’s drawings instead use BMW Motorrad’s popular boxer engine as their base. The effect is an interesting one, as the BMW’s boxer engine has proven to be the base of the German brands Top 3 selling bikes, and has found interesting applications in the BMW R nineT modular machine, and the BMW Roadster Concept motorcycle.

Sunday Summary at Sachsenring: Marquez’s Perfect Record, Dangerous Starts, & A Spaniard-Free Zone

The former England soccer player Gary Lineker once described the sport as follows: “Football is a simple game; 22 men chase a ball for 90 minutes and at the end, the Germans always win.” It feels somehow fitting to paraphrase that quote on the day that the Germans play in the World Cup final. Motorcycle racing is a simple sport, where 23 people ride a MotoGP bike as fast as they can, and Marc Marquez always wins. He found yet another way to win at the Sachsenring. A heavy rain shower between the Moto2 race and the sighting lap for MotoGP left the grid in disarray, with about three quarters of the field heading in to swap from their wet to their dry bikes at the end of the warm up lap.

Harley-Davidson Posts 6% Sales Growth in 2012

01/30/2013 @ 2:13 pm, by Jensen Beeler6 COMMENTS

Harley Davidson Posts 6% Sales Growth in 2012 Harley Davidson 635x423

Helped by a strong fourth quarter, Harley-Davidson is reporting signs of growth for 2012, with the company’s global sales again up 6.2% over the figures from last year. With sales up 6.6% in the United States, and 5.6% abroad, Harley-Davidson sold 249,849 motorcycles in 2012, and those sales figures translated onto the balance sheet into a 6% growth in revenue ($4.9 billion) and a 4% increase in net income ($623 million).

“Thanks to the outstanding efforts of our employees, dealers and suppliers, Harley-Davidson achieved its growth and restructuring goals in 2012,” said CEO Keith Wandell. “The ambitious restructuring of our manufacturing operations, aimed at delivering better responsiveness for customers and greater operating efficiency, is now largely behind us.”

Honda Motorcycle Sales Down 5% in 2012

01/28/2013 @ 11:42 am, by Jensen Beeler12 COMMENTS

Honda Motorcycle Sales Down 5% in 2012 honda logo 635x400

Honda Motor Co. has reported its 2012 sales figures, with the Japanese behemoth showing a 5% sales drop for 2012, when compared to 2011. Selling 15.6 million units last year, Honda made progress in its home country Japan (+1%), as well as in North America (+25%) and Europe (+22%).

However in Honda’s most volume-heavy markets, the company suffered modest loses: South America (-14%), Asia (-5%), and China (-1%). With three out of four Honda motorcycles being sold in Asia, the region’s 5% dip essentially assured the Japanese company’s sales loss for the year.

Ducati North America Posts All-Time Sales Record for 2012

01/17/2013 @ 2:24 pm, by Jensen Beeler3 COMMENTS

Ducati North America Posts All Time Sales Record for 2012 Ducati Hypermotard SP 635x475

Ducati North America is reporting that 2012 was its best all-time retails sales year, with the Italian brand selling 10,883 units last year. This figure means that roughly a quarter of all Ducati motorcycles sold in 2012 were sold in North America, again solidifying the market’s #1 importance to the Bologna Brand.

For an added bonus, Ducati North America is also reporting 10 consecutive quarters of increased sales, with 2012 as whole growing 21% compared to 2011. With every sales region in the US growing in volume, the United States saw 21% growth overall, with Canada (25%) and Mexico (7%) adding to the cause as well. On the non-bike side of things, Ducati North America’s line of apparel and performance parts saw 42% in growth.

Uh-Oh BMW, KTM Had Its Best Sales-Year Ever in 2012

01/11/2013 @ 3:15 pm, by Jensen Beeler5 COMMENTS

Uh Oh BMW, KTM Had Its Best Sales Year Ever in 2012 ktm moto3 635x423

If we asked you which Germanic company was the largest motorcycle brand by volume, you would likely guess BMW Motorrad…and you would be wrong. Snap! Displacing the venerable brand from Bavaria, which set its own sales record, KTM’s 2012 sales year of 107,142 units has handed the Austrian brand the distinction of being the best-selling Germanic brand worldwide (by a margin of less than 1,000 machines).

Husqvarna Showing Life? 2012 Up 15% with an Asterisk

01/09/2013 @ 5:01 pm, by Jensen Beeler6 COMMENTS

Husqvarna Showing Life? 2012 Up 15% with an Asterisk  husqvarna nuda 900 635x423

Normally when we talk about Husqvarna’s sales, it is about how the German-owned, Italian-run, Swedish-in-name-only brand is slowly collapsing in on itself like a dying star. Not so in 2012 though, as Husqvarna sales to dealers were up a solid 15.7% (10,751 units) over the 2011 figures (9,286 units).

Holy shnikeys Batman, but with numbers that sounds almost too good to be true, a closer examination of Husqvarna’s sales figures sheds some interesting facts. Fans of the brand, may not like what they have to hear after the jump.

BMW Motorrad Sets All-Time Sales Record in 2012 – Motorcycle Sales Up 2% Worldwide

01/09/2013 @ 3:00 pm, by Jensen Beeler1 COMMENT

BMW Motorrad Sets All Time Sales Record in 2012    Motorcycle Sales Up 2% Worldwide BMW R1200GS 635x423

Selling 106,358 motorcycles and maxi-scooters worldwide in 2012, BMW Motorrad had its best 365 days of sales ever last year. A 2% gain over 2011 (104,286 units), the record was punctuated by December’s sales figures, which were up 42.4% over last year, with 6,069 units sold.

Breaking things down, BMW Motorrad’s home market of Germany continues to be the #1 region for the motorcycle brand, with roughly 1 in 5 bikes produced being sold to zie Germans (20,516 units). The United States was the second-largest market with 12,100 units, followed by France (10,950), Italy (10,200), and Brazil (7,7442). Of note, Italy used to be BMW’s second-largest market, but the economic troubles of the Mediterranean states continues to send motorcycle sales in a tailspin.

BMW Motorrad USA Says Sales Were Up 14% in 2012

01/03/2013 @ 3:44 pm, by Jensen Beeler2 COMMENTS

BMW Motorrad USA Says Sales Were Up 14% in 2012 bmw s1000rr garage 635x423

2012 was a good year for BMW Motorrad USA, as the German motorcycle brand saw its sales rise 14% over last year’s figures, despite the industry trend of marginal growth. Selling 12,057 units in 2012, BMW’s leading bikes in the USA were the BMW S1000RR and BMW K1600GT/GTL.

BMW Motorrad sold 1,934 S1000RR superbikes last year, a figure that is surprisingly 21% higher from the RR’s 2011 numbers. Zie Germans also had their first full-year of K1600 sales, where the six-cylinder touring bike had 1,601 delivers of the GTL model, and 697 deliveries of the GT variant (note: these are dealership deliveries, not customer sales), seemingly making it the best-selling motorcycle in the BMW fleet for the USA.

The Most Interesting Slide from Yamaha’s Three-Year Plan

12/18/2012 @ 10:52 am, by Jensen Beeler8 COMMENTS

The Most Interesting Slide from Yamahas Three Year Plan Yamaha Market Growth 635x440

Announcing today its “New Medium-term Management Plan” that will cover the next three years of business operations, Yamaha Motor Co.’s strategy is fairly simple, yet also very ambitious. While fighting against the global currency exchange rate with the yen, the Japanese company is hoping to release over 250 new units over its various product segments.

While this goal encompasses all of Yamaha Motors’ product lines, the most obvious additions for the motorcycle division will be Yamaha’s recently announced three-cylinder motorcycles, as well as the now confirmed Yamaha YZF-R250, a 250cc sport bike that will debut in the Indian market.

Unless you have an MBA, Yamaha’s three-year business strategy is a pretty dull read (it might still be a snoozer, even if you do have an MBA), but one Powerpoint slide struck me as interesting (you can see the full presentation here).

Just How Big of a Sales Hit Was the Ducati 1199 Panigale?

12/10/2012 @ 1:21 pm, by Jensen Beeler23 COMMENTS

Just How Big of a Sales Hit Was the Ducati 1199 Panigale? Ducati 1199 Panigale 635x475

It is no secret that Ducati had high hopes for the Ducati 1199 Panigale when it debuted the machine at the 2011 EICMA motorcycle show, and the Italian superbike certainly has proven itself to be popular with new motorcycle buyers in 2012. Selling 7,500 units worldwide so far this year, the Panigale is one of Ducati’s best selling motorcycles ever, and accounts for roughly 17% of the Italian company’s sales for this year (2012 being Ducati’s best sales year ever).

Ducati Anticipates 20% Growth by the End of 2012

11/15/2012 @ 2:52 pm, by Jensen Beeler19 COMMENTS

Ducati Anticipates 20% Growth by the End of 2012 Ducati 635x475

Although Ducati hasn’t closed out the year yet, CEO of Ducati Motor Holding Gabriele Del Torchio was confident when speaking to the press at EICMA that the company would top last year’s record numbers, with a solid 20% grow margin. Expected to take the company to 44,000 units sold worldwide, 2012 is the best sales year by volume in the history of the company, and comes just after the company’s acquisition by Audi AG.

Doubling its marketshare worldwide, the Bologna Brand says it has made a 10% increase in what it calls its “Ducati Relevant Market” – the company’s core demographic of buyers (or what Mitt Romney would call, the brand’s 53%). For fun facts, nine out of ten Ducatis made in Borgo Panigale are destined for foreign markets (read: Italy now accounts for 10% of Ducati’s sales). We already knew that the US is Ducati’s top stronghold, with the American market growing by double-digits this year.