The yearly results for Harley-Davidson are out, and once again they paint a dark figure for the iconic American motorcycle brand, as its total worldwide sales collapsed like a dying star, with a decline of 4.3% to bring the company to a total of 218,273 units sold worldwide.
Things were worse in the domestic market, with Harley-Davidson’s sales in the USA showing a 5.2% drop (125,960 units) from 2018’s figures.
This leaves the Bar & Shield brand’s international sales down an even 3% (92,313 units) – for those doing the math.