Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

Turbocharged Suzuki Recursion Going into Production?

News from Japan seems to suggest that Suzuki is making a production version of its Recursion concept. For those that don’t remember, the Suzuki Recursion Concept was based around a turbocharged 588cc two-cylinder engine. The idea was to achieve liter-bike power from a middleweight-sized machine, thus offering enthusiasts high-power but nimble machines to ride. The news that Suzuki is putting the Recursion into production isn’t too far-fetching, though the original source does seem to be the not-always-accurate Japanese publication Young Machine. We will let you measure out how much faith to give that report, but make no mistake that a new era in motorcycle motor design is upon us.

Where Are the Motorcyclists in the USA?

02/18/2014 @ 5:06 pm, by Jensen Beeler21 COMMENTS

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Talking to a European colleague the other day, I had to remind him that the United States is just as big and diverse as the European Union, with our country’s states being as unique as the sovereigns involved in the EU. The same goes for motorcycling in the US, with our sport and passion taking different shapes depending on your geography of this Great Union.

It tickled my fancy then, when today I saw a breakdown of motorcyclists by state in the United States, especially when the results were displayed on a per capita basis. Of the 8,410,255 motorcycles registered in the United States (D.O.T. figure, as of 2011), which states have the most motorcyclists by volume? The answer shouldn’t surprise you as California, Texas, and Florida take the top honors, likely due to their mild winters and coastal routes.

But which states have the highest concentrations of motorcyclists? Now that is where things get more interesting: South Dakota, New Hampshire, and Iowa. You’re a no good dirty liar if you say you predicted those three states to be at top of the list — with each stating sporting 12, 17, 18 and people per bike, respectively.

US Motorcycles Sales Up 3% in 2013

02/04/2014 @ 12:45 pm, by Jensen BeelerComments Off

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The motorcycle industry continues to make steady progress on recovering from the recession, with the overall US two-wheeled market up 1.4% over last year’s sales figures. Taking scooters out of the equation, which were down a staggering 15.5% last year, proper motorcycles were up 3% overall in the United States.

Breaking that number down further, dual-sport machines were up 7.8%, off-highway bikes were up 5.7%, and on-highway motorcycles were up a modest 2%. The Motorcycle Industry Council says that 465,783 units were sold in 2013, up from the 459,298 sold last year.

The R1200GS Is Once Again BMW’s Top Bike in the USA

01/21/2014 @ 3:55 pm, by Aakash Desai8 COMMENTS

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The “BMW rider” is almost its own class of rider in the United States. You know the type: usually white, male, greying or white hair, maybe a pair of glasses and a sweet $1,000 Schuberth flip-up helmet to top it off. Ah, and don’t forget the well-worn-in Roadcrafter in blue with fluorescent yellow accents. As for the bike, it has got to the venerable GS.

Of course we are speaking generalities here, but as it turns out, that stereotypical demographic is also BMW’s most lucrative. The latest sales statistics from BMW Motorrad USA show the BMW R1200GS to be the company’s best selling motorbike in the states with over 2,000 sold.

With BMW Motorrad USA selling 14,100 motorcycles in total for 2013), the R1200GS has thus unseated the S1000RR as the best selling BMW motorcycle in the USA.

KTM Reports Record Sales for 2013 – Tops BMW Again

01/21/2014 @ 1:45 pm, by Aakash Desai5 COMMENTS

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Last week we reported that 2013 was BMW’s best sales year ever, and now here comes the Bavarian Motorrad division’s biggest rival, KTM, with a sales report that ups the ante by 8,644 bikes.

For 2013, KTM’s worldwide sales reached 123,859 bikes (BMW’s record was 115,215). This is a 15.6% increase over the previous year, with an expected 17.0% increase in revenue as well.

Half of Ural Motorcycles Sold in 2013 Came to America

01/20/2014 @ 4:22 pm, by Jensen Beeler1 COMMENT

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Ural Motorcycles has posted its sales figures for 2013, and 95% (1,151 units) of the company’s 1,206 motorcycles built were exported outside of Russia. Given Ural’s cult status here in the United States, it is perhaps not surprising that half of Ural’s total output came to the United States, with American dealers selling 604 units in 2013.

Making both two and three-wheel bikes, Ural is best known for its sidecar platform, which accounts for 98% of the company’s total sales. One of the few makers of a two-wheel drive sidecar, Ural’s 2WD models account for over 70% of the Urals sold in the United States. After the USA, Ural’s largest markets are Germany, France, Canada, and Australia — in that order.

BMW Motorrad Had Best Sales Year Ever in 2013

01/17/2014 @ 1:20 pm, by Aakash Desai3 COMMENTS

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Just days after issuing a North American recall for 50,000+ of their motorcycles, BMW Motorrad issued a press release to talk about its successful sales sales volumes. For 2013, BMW achieved its third all-time sales high of 115,215 vehicles, an 8.3% increase over the previous year. Of that total, 14,100 were sold in the United States.

Analyst Predicts Indian Will Outsell Victory in 2014

01/08/2014 @ 4:03 pm, by Bryan Delohery14 COMMENTS

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According to an analyst from UBS Investment Research, Indian Motorcycles is on track to outsell its sibling company Victory Motorcycles in 2014, its first full year of sales since the company’s recent rebirth.

If this prediction turns out to be accurate, this will be a huge feat for Indian, considering the fact that the American brand only sells three models since its relaunch in August of last year, compared to Victory’s current 15 model lineup.

KTM Claims It’s the “Fastest Growing Motorcycle Company” in the United States for 2013

12/09/2013 @ 4:53 pm, by Jensen Beeler17 COMMENTS

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After posting a 49% sales gain in November of this year, KTM USA says it is up 29.8% in year-to-date sales, which according to the Austrian brand, makes it the “fastest growing motorcycle company” in the US for 2013.

There is no word of course on how much volume KTM USA has actually moved, which makes the claim a bit specious, but it does show that there is some momentum behind the “ready to race” brand.

Harley-Davidson Q3 Sales Up 20% in the US, 15% Abroad

10/30/2013 @ 4:26 pm, by Jensen Beeler19 COMMENTS

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Signs of life are finally coming back to the motorcycle industry, as Harley-Davidson has shown strong gains in the third fiscal quarter of 2013. Posting an increase in sales of 15.5% worldwide, Harley-Davidson grew 20.1% in the United States the last three months, due mainly to its “Project Rushmore” line of water-cooled motorcycles.

“Rider response to the 2014 motorcycles we introduced August 18 was extremely positive. In fact, initial retail sales of the new Project Rushmore motorcycles sparked the largest year-over-year new model year sales increase in two decades,” explained Harley-Davdison CEO Keith Wandell in the company’s investor communique.

US Motorcycles Sales Decline 5.2% for the First-Half of 2013

08/01/2013 @ 8:17 pm, by Jensen Beeler17 COMMENTS

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Don’t call it a comeback, because even though the US motorcycle industry beat the Motorcycle Industry Council’s projections last year, sales so far for 2013 are looking less than stellar in the first-half of the year.

Down 5.2% from January to June, motorcycle sales were hit mostly by abysmal losses in the scooter segment (23.3%), and helped along by modest losses in the on-road segment (5.3%). Adding more to the misery, dual-sports suffered a 3.4% drop in the first half of the year, though surprisingly off-road bikes showed a gain, increasing 5.4% over Q1 & Q2.