Polaris Acquires Electric Motorcycle Business from Brammo

Polaris Industries has acquired the electric motorcycle business from Brammo, Inc. Polaris is also acting as a leading investor in the recapitalization of Brammo, which will enable Brammo to focus exclusively on the design, development, and integration of electric vehicle powertrains. This means that Polaris will takeover building electric motorcycles at its Spirit Lake, IA production facility, and that Brammo will continue developing EV powertrains for Polaris and other OEM partners. According to its press release, Polaris will start production of electric motorcycles in the second half of 2015.

Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

BMW Q2 2014 Sales Up 5.1% – Another Record Quarter

08/05/2014 @ 5:12 pm, by Jensen Beeler2 COMMENTS

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BMW Motorrad’s second-quarter sales results are in, and the German brand has not only another record quarter to report, but also an all-time six-month top-sales record as well.

Selling 42,259 units in Q2 2014, BMW Motorrad sales are up 5.1%, with revenue up 11.2% to €528 million (€55 million EBIT). This sales volume represents an all-time second-quarter high for BMW motorcycles sales.

The news also makes the first half of 2014 the best six-month period, in the 90 years of BMW Motorrad’s history, of BMW motorcycle sales, with revenue up 9.8% to €1 billion, and unit sales up 9.3% to 70,978 units.

US Motorcycle Sales Up 4.0% in Q2 2014

08/01/2014 @ 3:17 pm, by Jensen Beeler1 COMMENT

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The US economy has been slow to recover, and so too has the US motorcycle market. With first-quarter sales down 0.3% this year though, it looked like the US motorcycle market was about to flatline.

Thankfully, that has not been the case in Q2 of 2014, as the Motorcycle Industry Council (MIC) is proud to report that US motorcycle sales are up 4.0% in the second quarter of this year.

Selling 169,111 units in Q2 2014 (6,585 more than in 2013), motorcycles sales in the US so far this year are now up 2.6%, with 263,833 units sold so far in 2014.

Ducati Sales Up 3% for the First Six Months of 2014

07/28/2014 @ 4:32 pm, by Jensen Beeler4 COMMENTS

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Could 2014 be another record year of sales for Ducati? If the first six months are any indication, maybe so, as the Bologna brand has reported a 3% increase in sales thus far for the year.

Ducati has sold 26,740 motorcycles so far this year, worldwide, and is aiming to top its all-time record of 44,287 units by the end of the year. Additionally, orders for the month of June were up 11%, causing Ducati to be optimistic about its performance in 2014.

BMW Motorrad Hits All-Time Half-Year Sales Record

07/14/2014 @ 2:27 pm, by Jensen Beeler6 COMMENTS

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Despite having rough sales in June (-5.7%), BMW Motorrad says it had its best six-month spread every during the first half of 2014, with the German motorcycle maker selling 70,978 motorcycles and maxi-scooters so far this year. Up 9.3% over the same time period last year (64,941 units), BMW Motorrad continues to show solid growth each quarter, and each sales year.

“We have achieved an all-time six-month high in the first half of this year. Never before have we sold this many vehicles in the first six months of a year,” said Heiner Faust, BMW Motorrad Head of Sales and Marketing. “With an increase of 9.3 % in the first half of 2014, we remain on course to achieve an all-time sales high for the year as a whole.”

Moto Bellwether: Q1 2014 Motorcycle Tire Sales Down 12.7%

06/02/2014 @ 5:32 pm, by Jensen Beeler11 COMMENTS

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Tire sales for the first quarter of the year are down 12.7%. It’s certainly not great news, but why are we publishing this figure for you? Because tire sales are the best indicator of how active motorcyclists are during the riding season. With tire sales down 12.7% retailers and brands can expect similar downward trends in apparel, parts, and service items during the same time period.

You can account for the sales drop through a number of factors, though one has to certainly consider the unseasonably cold winter (Polar Vortex) that occurred in the United States — except for us Californians, who just had an extended autumn, despite a slew of new ski gear.

US Motorcycle Q1 2014 Sales Flatlined

05/01/2014 @ 2:28 pm, by Jensen Beeler9 COMMENTS

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How Is that rebounding economy treating you? If you work in the motorcycle industry, probably not so well according to the Motorcycle Industry Council’s latest sales report, which highlights sales from the first-quarter of 2014. Down 0.2% (or 118 units) from Q1 2013, the slight decline over last year’s numbers are primarily due to a 10.7% sales drop in scooter sales.

Dual-sport motorcycles were up 3.9% (7,644 units), with on-road bikes holding at 0.9% growth (65,301 units). Dirt bike sales were down 2.7% during the same three-month time period (16,597 units).

In total, 94,524 two-wheel vehicles were sold in the US (94,772 units were sold in Q1 2013) according to the MIC, which tracks Can-Am, Ducati, Harley-Davidson, Honda, Kawasaki, KTM, Piaggio Group, Victory, Suzuki, Triumph, and Yamaha.

KTM Posts 26.8% Sales Increase for Q1 2014

04/17/2014 @ 3:56 pm, by Jensen Beeler6 COMMENTS

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KTM continues to have successful quarterly sales reports, as the Austrian company has announced that its Q1 2014 sales are up 26.8% over last year’s figures. Moving a total of 32,994 KTM-branded vehicles worldwide, the Austrian brand was assisted in that figure by Bajaj, which sold 2,748 KTM 200 Duke & KTM 390 Duke motorcycles in India.

For that bump in sales, KTM reports that quarterly revenue was up 20% over Q1 2013, for a total of €196.9 million. Earnings before interest and tax (EBIT) came to a total of €14.6 million, up a whopping 254% over last year.

MV Agusta Q1 2014 Sales Up 22%

04/11/2014 @ 9:23 am, by Jensen Beeler4 COMMENTS

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MV Agusta continues to build a head of steam with its sales reports, as the Varese-based company is reporting a 22% growth in the first quarter of 2014, over the same time period from last year.

Ending 2013 up 20% overall, the MV Agusta sales increase can mainly be attributed to the company’s three-cylinder models, the MV Agusta F3 675/800, MV Agusta Brutale 675/800, and MV Agusta Rivale 800.

With the MV Agusta Turismo Veloce 800 and MV Agusta Brutale 800 Dragster also recently shown to the public, the Italian company certainly has some more sales growth still to do. Also, let us not forget that MV Agusta promised us one more model to debut in early 2014.

European Motorcycle Sales Show Signs of Life

04/03/2014 @ 11:44 am, by Jensen Beeler12 COMMENTS

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Three points makes a trend, so refrain from the high-fives and ching-ching’s, but European bike sales are finally showing signs of life after seeing steady growth in January and February, compared to last year.

With motorcycle sales up 14.8%, and combined motorcycle and moped sales up 8.6%, two-wheelers in Europe seem to be headed in the right direction.

Ducati Sets Sales Record in 2013 with 44,287 Bikes Sold

03/04/2014 @ 4:49 pm, by Aakash Desai14 COMMENTS

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When you tell most people that you ride a motorcycle, their usual question is “so, what do you ride, a Ducati?” The only other brand name so synonymous with motorcycling would be Harley-Davidson.

The famed Italian brand’s distinctive Euro-styling and cultural cachet seemed to resonate with nearly 45,000 people in 2013, as the brand from Bologna sold a record 44,287 motorbikes worldwide last year.

Sales in South Asia rose by 26% with 5,200 motorcycles sold, while the United States, Ducati’s top market, accounted for 24% in sales, followed by Italy at 11.3% and Germany at 10.7%.