Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

Dainese No Longer “Made in Italy” – Moves Remaining Italian Production to Tunisia

01/19/2010 @ 3:28 pm, by Jensen Beeler10 COMMENTS

Italian apparel manufacturer Dainese, (who also owns Mavet and AGV) is shutting down its Molvena, Italy plant, and moving the bulk of its production to Tunisia. The move is presumably to help lower costs to the Italian brand, as sales have slumpped during the industry-wide economic slowdown. It’s unclear whether Dainese will open a new factory in Tunisia, or add the capacity to one of its two factories already in the North African country.

Honda Motors Profits Down 56%, Motorcycles Only Down 17% – Expects Profit in First Half of 2009

11/05/2009 @ 8:06 pm, by Jensen Beeler2 COMMENTS

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Honda has released its second quarter financials, with the highlight (if you can call it that) being a 56.2% drop in their net income. Honda attributes this loss primarily to decreased car sales, and the currency exchange. For its part though, Honda’s motorcycle sales were down only 16.8%, with 2.4 million units sold during Q2.

SOLD: It’s A Buyer’s Market – $4,225 MV Agusta Brutale [UPDATED]

11/04/2009 @ 3:13 pm, by Jensen Beeler6 COMMENTS

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UPDATE: The bike has now been sold.

We don’t usually post up bikes for sale, but this one seemed like too much of a bargain not to comment on, and in a way it speaks to the current state of the used motorcycle market. A 2004 salvage title MV Agusta Brutale for $4,225, it sounds like one of those bad eBay scams, but reading through this thread on ADVrider, the deal seems not only legit, but also some buyer’s lucky day.

Yamaha Motors President Out After $2 Billion Loss

11/04/2009 @ 9:02 am, by Jensen Beeler4 COMMENTS

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At this point it’s abundantly clear how hard the recession has hit the motorcycle industry, so it doesn’t come with too much surprise that some management types are having to take the fall for the down-turn in profits. For Yamaha Motors President, Takashi Kajikawa, the only silver-lining to the situation is that this isn’t feudal Japan, and no one is offering him a sword to fall on. Unfortunately though, Kajikawa will still have to resign from his position as company President, as Yamaha Motors prepares for a $2 billion loss.

Metric Motorcycle Sales Still Slipping

08/05/2009 @ 10:30 am, by Jensen Beeler2 COMMENTS

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It’s doom and gloom today. The motorcycle industry continues to be slogged on the nose like a near-sighted proctologist, as exports from metric manufacturers declined by 65% this June from 2008’s figures. This drop comes after May only showed a 58% loss over last year’s numbers, showing an escalation of the problems for the motorcycle industry, instead of the beginnings of an abatement. For those who aren’t keeping score, 2009 so far has sold 25% less units than 2008, with the crunch hitting the hardest as sales normally would pick up during the summer.

Benelli to Go Under?

06/04/2009 @ 12:33 am, by Jensen Beeler5 COMMENTS

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While Ducati is recording all-time high sales figures, times are significantly tighter at Benelli, that other Italian motorcycle manufacturer. With many of its workers on part-time status (and with the Government paying part of their paycheck), production at the Benelli factory has been scaled back to around 1,000 motorcycles for 2009, down from the 20,000 the company had anticipated to make when it set it goals back in 2007.

This year, Chinese owner, Qiang Jiang, is taking a closer look at the Italian acquistion, with the possibility of folding the company not ruled out. This just a few months after Qiang Jiang pumped $26 million into the Italian brand.

Yamaha Follows Other Japanese Manufacturers in Reported Sales Drops

05/15/2009 @ 2:59 pm, by Jensen BeelerComments Off

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Our day wouldn’t complete if we didn’t bring you gloom from all four of the Japanese manufacturers; and yes, even Yamaha wasn’t spared the wraith of the global economic slowdown. Yamaha Motor Corporation is reporting double-digit percentage sales drops in its two-wheeled and four-wheeled retail sales.

Yamaha said its U.S. motorcycle retail sales of 21,000 units is a 30% dip from last year’s numbers. Similarly, its U.S. ATV retail sales fell 26% to 17,000 units. This number is at least better than the ATV industry average of a 33% sales decrease. Overall for its worldwide operations, Yamaha reported a sales decline of 35.5% from the year-ago quarter, and a net loss of $189 million for its first quarter, which ended March 31.

Source: PowerSports Business

Suzuki Watches North American Sales Plummet

05/15/2009 @ 11:00 am, by Jensen Beeler4 COMMENTS

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Suzuki Motor Corporation is reporting its 3rd quarter in a row of sales dropping in its European and North American markets. In North America, the company sold 88,000 units, weighing in at a 34% reduction from last year’s numbers. Suzuki fared better in Europe where it sold 114,000 units, or a a 24% decrease from last year. Yes the bleeding continues, but at least not as bad as Honda’s.

Source: PowerSports Business

Q1 New Unit Motorcycle Sales Fall Nearly 30% – Lead Bike Ban All Hype?

04/23/2009 @ 3:47 pm, by Jensen Beeler2 COMMENTS

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First quarter numbers for the powersports industry  are coming in, and they don’t look good. New unit sales were down more than 30% compared to Q1 of 2008. This drop is attributed to both the economic slowdown, as well as the ban on youth-designed ATVs and motorcycles with lead paint. 

 

Premium Motorcycles Start Feeling the Recession

02/16/2009 @ 9:25 am, by Jensen BeelerComments Off

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It would appear that nobody is immune from the wrath of the recession. Senior management at previously-healthy Ducati have just swallowed a ‘voluntary’10% pay decrease, and have agreed to give up their future bonuses.

 

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