There seems to be no stopping the momentum that BMW Motorrad contains, as the German marque is reporting yet another record-breaking sales quarter.
Selling 31,370 units in Q1 2015, BMW Motorrad is up 9.2% over last year’s sales figures. That record was helped considerably by a strong March, with zie Germans selling 15,912 two-wheelers worldwide (up 4.8% over March 2014).
We already know that BMW Motorrad broke last year’s sales record…in November, so it is no surprise then that we report that 2014 was another sales record for the Bavarian brand.
Selling 123,495 units last year in total, this means that BMW Motorrad is up another 7.2% in sales — strong and steady growth for the German company, with December selling 7,032 units (+10.9%).
“We can look back on a successful year. For the first time in company history, BMW Motorrad sold more than 120,000 vehicles,” said Stephan Schaller, President of BMW Motorrad
“This is an increase of 7.2% compared to the already outstanding result of the previous year and is the fourth year of record sales in a row. I would like to express my sincere thanks to all our customers for the trust they have placed in BMW Motorrad.”
Despite having rough sales in June (-5.7%), BMW Motorrad says it had its best six-month spread every during the first half of 2014, with the German motorcycle maker selling 70,978 motorcycles and maxi-scooters so far this year. Up 9.3% over the same time period last year (64,941 units), BMW Motorrad continues to show solid growth each quarter, and each sales year.
“We have achieved an all-time six-month high in the first half of this year. Never before have we sold this many vehicles in the first six months of a year,” said Heiner Faust, BMW Motorrad Head of Sales and Marketing. “With an increase of 9.3 % in the first half of 2014, we remain on course to achieve an all-time sales high for the year as a whole.”
The new BMW R1200GS is a capable off-road machine, something we discovered on our Broventure trip out to Moab, Utah. But what if you want something that’s really built for the trails, along with the road that gets you there? Well that’s where the BMW R1200GS Adventure has always come into play.
A new model from BMW Motorrad for the 2014 model year, the R1200GSA is finally here, and we’ve got a bunch of photos of it — 119 high-resolution photos, to be precise. Check them out after the jump.
We already told you that 2011 was BMW Motorrad’s best sales year ever, and that the BMW S1000RR topped the Bavarian brand’s charts here in the United States. Zie Germans must be feeling rather pleases with themselves right now (and rightfully so), as BMW has released more details about its all-time motorcycle sales record. Pushing out 104,286 units in 2011, BMW Motorrad was up 6.4% in 2011 over 2010, with each of the 2011’s twelve months outselling its 2010 counterpart. Toppling its previous sales record from 2007 (the height of the world economy), it says something about BMW’s current business strategy that it can best that figure in an economy that is still exceedingly weak in comparison.
It is interesting to note in which markets, and in which segments, BMW is finding this growth, because the answers are not necessarily our usual suspects. Basically doubling its worldwide 500+cc market share over the past four years, BMW now accounts for 12% of the worlds “big” displacement motorcycles by units sold per annum. This goes counter to the trend that we’ve seen, where small-displacement are being cast as the sales leaders for large brands (namely the Japanese Four).
BMW has released four 30th Anniversary Edition GS series motorcycles that commerate 30 years of the Bavarian dual-purpose model line. Getting the treatment are the BMW R1200GS, BMW R1200GS Adventure, BMW F800GS, and BMW F650GS. All the machines feature a white 30th Anniversary Edition paint scheme, “30 Years GS” tank decals, tinted screens, hand-guards, unique wheels, and red seats that pop “GS” on them. No word on price, but we expect only a modest price hike for this celebration of the most successful motorcycle model line worldwide. Photos after the jump.