Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

Saturday Summary at Catalunya: On Breaking The Streak, The Three Tire Strategy, And Rain

06/14/2014 @ 6:21 pm, by David EmmettComments Off

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His streak had to come to an end one day, and it turned out to be at Barcelona. Marc Marquez’s run of pole positions stopped at seven – Valencia last year, plus the first six races of this season – after he was forced to concede the place to his Repsol Honda teammate Dani Pedrosa.

For a change, the front row press conference on Friday afternoon did not feature a jubilant Marquez (well, actually, it did, but more that later) and a couple of dejected rivals, wondering what they can do about the Repsol Honda man. Both pole sitter Pedrosa and runner up Jorge Lorenzo were, if not exactly buoyant, at least rather perky. Hope has returned.

Saturday at Catalunya with Scott Jones

06/14/2014 @ 6:00 pm, by Scott JonesComments Off

Saturday at Mugello with Tony Goldsmith

05/31/2014 @ 11:23 pm, by Tony Goldsmith3 COMMENTS

Saturday Summary at Mugello: Signs of Marquez’s Weakness, The Importance of Equipment, & The Rocketship Ducati

05/31/2014 @ 10:51 pm, by David EmmettComments Off

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Knowing that not everyone is in a position to watch qualifying and races when they are live, we try to operate a no-spoilers policy for at least a few hours after the event.

For us, this means no results in headlines, nor on the Twitter feed. But, as the mighty motorcycle racing Twitter personality SofaRacer put it today, “I know you don’t like to Tweet spoilers David. But ‘Márquez on pole’ and ‘Márquez wins’ technically, erm, aren’t.”

To the surprise of absolutely nobody, Marc Marquez took his sixth pole of the season, and his seventh pole in a row on Sunday. Marquez remains invincible, even at what he regards as his worst track of the year.

His advantage is rather modest, though. With just 0.180 seconds over the man in second place – the surprising Andrea Iannone – it is Marquez’s smallest advantage of the season, if we discount Qatar, where he was basically riding with a broken leg.

You get the sense that Marquez is holding something back, almost being cautious, after being bitten several times by the track last year, including a massive crash in free practice and then sliding out of the race.

It makes him almost vulnerable for the first time. His race pace is still fast, but he has others – Valentino Rossi, Jorge Lorenzo, Dani Pedrosa, even the Ducatis of Andrea Iannone and Andrea Dovizioso – all on roughly the same pace.

MotoGP: Qualifying Results from Mugello

05/31/2014 @ 6:02 am, by Jensen Beeler4 COMMENTS

MotoGP: Qualifying Results from Le Mans

05/17/2014 @ 12:53 pm, by Jensen Beeler3 COMMENTS

Saturday at Jerez with Tony Goldsmith

05/03/2014 @ 1:42 pm, by Tony Goldsmith4 COMMENTS

MotoGP: Qualifying Results from Jerez

05/03/2014 @ 1:28 pm, by Jensen Beeler2 COMMENTS

Saturday Summary at Argentina: Marquez, Miller, & Rabat Dominate, But for How Long?

04/26/2014 @ 11:36 pm, by David Emmett4 COMMENTS

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Two races and three qualifying sessions in, and all three classes in MotoGP are providing an object lesson in the importance of consistency. Marc Marquez has taken pole for all three MotoGP races, Tito Rabat has done the same in Moto2, and Jack Miller has been on pole for two out of three Moto3 races.

There’s a similar pattern in the races as well, with Jack Miller having cleaned up in Moto3, and Marc Marquez winning both MotoGP races so far. The only interlopers are Alex Rins, who nabbed a Moto3 pole at Qatar, and Maverick Viñales, who gatecrashed the Moto2 party at Austin. Then again, if you were hoping to have your party gatecrashed, you’d definitely want it done by a man called Maverick.

MotoGP: Qualifying Results from Argentina

04/26/2014 @ 11:35 am, by Jensen Beeler6 COMMENTS