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Ducati Has Sold More Bikes So Far This Year Than All of 2020

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For the motorcycle industry, 2021 is turning into a banner year, as motorcycle sales are booming across all segments. So, it shouldn’t surprise us too much to hear of record sales and standout quarters from motorcycle sales reports.

Here’s an interesting one for you though: Ducati sold more motorcycles in the first nine months of 2021 than it did in all of 2020 (which was 48,042 units).

Now granted, 2020 was an abysmal year for selling motorcycles, but even compared to 2019’s figures, the Italian brand is firing on all of its desmodromic valves.

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BMW Motorrad Sales Up 21% in Q3, But Down 5% for the Year

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2020 continues to be a tough year for motorcycle sales, though it comes with the silver lining that brands have seen a strong summer and early fall in terms of customers buying bikes.

Today, we see early sales numbers from BMW Motorrad typifying that trend, as the German brand is reporting big gains for Q3 2020, to the tune of 20.9% (52,892 units sold to customers).

That good news is tempered by the bigger picture though, as BMW Motorrad is still off the mark for the year so far, having sold only 129,599 motorcycles in the first nine months of 2020 – a 5.4% drop compared to this time last year.

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Ducati Reaches 50,000 Units Sales Mark for First Time Ever, And Other Red Herrings

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Ducati Motor Holding is reporting that it has sold over 50,000 units to customers, for the first time ever. This is a substantial improvement over the 40,650 units that Ducati delivered at this time last year, and the 45,100 units the company sold to customers in 2015.

This news is a bit of a red herring though, as the sales increase comes due almost solely because of the addition of the Ducati Scrambler line, which in the first three quarters of the year was at 13,609 units sold.

As we have reported before on Asphalt & Rubber, the sales increase being posted by Ducati is a bit of red herring with the brand. While the Scrambler line has shown strong growth for Ducati, the rest of the model lines have been weak for the year.

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