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Harley-Davidson Q2 2016 Sales Down 1.9%

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Harley-Davidson released its second quarter sales results today, showing the Bar & Shield brand taking a dip in sales in Q2 2016.

According to its report, Harley-Davidson sales are down 1.9% worldwide, a figure that is due mostly to the company’s performance on its home turf in the USA, which are down 5.2% when compared to Q2 2015.

In fact, Harley-Davidson sales abroad saw a modest gain of 4.3%, but since the iconic American brand still sells roughly two-thirds of its units here in the United States, the sales trends here steer the company’s fate heavily.

To that tune, Harley-Davidson notes that the US motorcycle industry as a whole is down 8.6% in Q2 2016 – a fair point to make, but it is also skewed by the fact that Harley-Davidson accounts for one-in-two of every new motorcycle sold in the USA.

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BMW Motorrad On Track For Another Record Sales Year

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BMW Motorrad has tallied the sales results for the first half of 2016, and the German manufacturer is on track for another record sales year. BMW says that over 80,000 motorcycles have been sold in the first six months of this year, which is itself a record for the marque.

To be precise, 80,754 BMW motorcycles were sold so far in 2016, a 3% increase over this time last year. Unsurprisingly, Germany remains the strongest market for BMW Motorrad, with 13,792 units sold thus far this year (17% of BMW’s total production).

However, BMW Motorrad saw strong results as well in Spain (+22.6%), Italy (+6.9%) and France (+5.6%). BMW Motorrad also leads the 500cc+ market in Spain, Austria, Belgium, The Netherlands, Russia, Brazil, and South Africa.

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Bikes

New MV Agusta Brutale 675 Coming in Q2 2016

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Confirmed at the launch of the 2016 MV Agusta Brutale 800 in Spain, MV Agusta will bring the smaller sibling to its three-cylinder Brutale line in the second quarter of 2016.

Like the new Brutale 800, we can expect the updated Brutale 675 to be fully Euro4 compliant. We would also expect the 675cc to have the same mechanical and styling changes that are found on its 800cc sibling, namely a revised chassis geometry, updated MVICS 2.0 electronics (traction control, ABS, & quickshifter), and visual changes to the headlight, exhaust, and body.

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