Ducati Sold Over 55,000 Motorcycles in 2016

Ducati Motor Holding has finished counting how many bikes it sold last year, and the official tally is 55,451 units were sold worldwide in 2016. That figure is up from the 54,809 sold in 2015, for a modest gain of 1.2%. This result means two things: 1) 2016 was the best sales year ever for Ducati, in terms of volume, and 2) 2016 was the seventh year in a row where Ducati has posted sales growth – no easy feat considering the economic climate. “Ending the year of our 90th anniversary with yet another record is a source of immense pride and satisfaction,” said Claudio Domenicali, CEO of Ducati Motor Holding. “2016 was the seventh consecutive growth year for Ducati, clearly confirming the soundness of the Bologna-based group’s strategy and skills.”

2017 Suzuki GSX-R1000 Priced at $14,599

Suzuki Motor of America has released the pricing on its new superbike lineup, showing aggressive prices for the 2017 Suzuki GSX-R1000 and 2017 Suzuki GSX-R1000R motorcycles, which will start at $14,599 MSRP. As you may recall, the new Suzuki GSX-R1000 is a brand new design that uses a flat-plane inline-four engine with variable valve timing (VVT), which is of note as it is the first superbike to use variable valve technology. Official specs on the new Suzuki GSX-R1000 show a claimed 199hp and 86.7 lbs•ft of torque. Suzuki’s pricing on the base model GSX-R1000 is very aggressive, taking on bikes like the Yamaha R1S ($14,999) and Kawasaki Ninja ZX-10R ($16,099 ABS) base model, and undercutting both those models on price, while offering more in features.

US Motorcycle Sales Down in 2016, While UK Sales Are Up

For many in the motorcycle industry, 2016 felt like an off year, and now we know that those feelings weren’t unsubstantiated. Early leaks of the MIC’s industry sales figures for 2016 show that the US motorcycle market contracted 2.1% in 2016, erasing the modest gains made in 2015. Meanwhile for our neighbors across the pond, things are going substantially better, with sales in the United Kingdom up 11.7% (128,644 registrations). We will have to wait for all the motorcycle OEMs to report their final quarter sales results to know who are the big winners and losers of the 2016 sales year. Though, we do know that KTM and BMW (up 5.9%) have shown signs of strong results internationally, whereas Duacti and Harley-Davidson are expected to post overall sales declines for 2016.

BMW R1200R Drag Bike by Nicolas Petit

Nicolas Petit has a way of inking motorcycle designs that we didn’t even know we wanted. First it was drawings of dustbin motorcycles, and now its his drag bike creation, which is based off the BMW R1200R. BMW’s boxer-twin engine doesn’t lend itself to being a great platform for drag racing, but you have to admit that this is a handsome ride, even if it’s all show and no go. With BMW filling every niche under the two-wheeled sun with its bikes though, we wouldn’t be that surprised to see the Germans follow-up with something similar to what the French designer has done here. After all, BMW Motorrad is rumored to be working on an XDiavel-killer, and then there’s…

MV Agusta Relaunches in USA and Canada

It didn’t take long for the news to become officially official, but MV Agusta USA and MV Agusta Canada have come under new ownership, as the Italian brand attempts to relaunch itself in the North American market. Heading the new efforts is Urban Moto Group, headed by Joseph Elasmar, who imports MV Agusta, Benelli, EBR, Royal Enfield, and other brands into Australia. According to the their agreement, both MV Agusta and Urban Moto will co-develop the North America territories, with the aim of capitalizing on the region’s large market for big displacement motorcycles. “We are very excited to build a successful relationship with Urban Moto Group as a new partner also overseeing and developing the presence of MV Agusta in the USA market,” said Giovanni Castiglioni.

New Triumph Street Triple Debuts with 765cc Engine

As expected, today we get to see the 2017 Triumph Street Triple, with its new engine capacity: 765cc. The new engine displacement comes from both an increase in bore and stroke on the iconic three-cylinder motor, with Triumph using a new crank, pistons, and barrels in its construction. Three flavors of Triumph Street Triple will be available for 2017, with S, R, and RS-spec (above) machines being available, with obvious performance differences existing between the trim levels. As such, peak horsepower will be 113hp (S), 118hp (R), and 123hp (RS) – a notable boost over the 675cc machine’s 105hp. Meanwhile, peak torque has been improved from 50 lbs•ft, now to 53 lbs•ft (S) and 56 lbs•ft (R & RS). All the models tip the scales at 166kg (dry) according to Triumph, which is a 2kg reduction over the outgoing model.

Victory Motorcycles Ceasing Operations

Polaris Industries is starting the year off with some surprising news, announcing that it will cease operation of Victory Motorcycles and other related business operations to the brand. Scott Wine, Polaris Industries Chairman and CEO, explained the decision as coming down to basic business factors, with Victory not showing the growth and volume in order to sustain its continued existence. Polaris in its press release also cites the changing landscape of the motorcycle landscape, and that the resources and investments required to make Victory competitive going forward were too hard to justify for the troubled brand. Instead, Polaris will focus solely on its Indian and Slingshot brands, for the motorcycle space.

Triumph Set to Become the Official Moto2 Engine Supplier

The future of the Moto2 class looks secure. Reports from the UK and Austria are suggesting that Triumph has finalized a deal to supply the Moto2 class when the current deal with Honda concludes at the end of 2018. From 2019, Triumph will supply a new three-cylinder engine, probably based on the new, larger sports triple they are building for release in 2017. There had been uncertainty over the future of the Moto2 engine supplier since the beginning of this year. Honda had extended the deal to supply CBR600RR engines until the end of the 2018 season, but as the Japanese manufacturer was stopping production of its middleweight sports bike, it was clear that a replacement would have to be found.

Walt Siegl’s Dakar Inspired Ducati Hypermotard

This Dakar Rally inspired Ducati Hypermotard is the latest creation from Walt Siegl Motorcycles, and it comes with some very appropriate timing. Not only are we full-swing into the 2017 Dakar Rally, but this 1980s-styled Ducati comes during a week where we have been talking about my not-so-secret love affair with the Ducati Hypermotard. Again, we see the air-cooled version of this street-going supermoto being used as a platform for a unique work, though this time Walt Siegl has been commissioned to make a bike that rolled right off the sand dunes of Africa. The exercise centers around mostly the restyling of the bodywork, to give us a little nostalgia for when the Dakar Rally was actually held in its namesake in Northern Africa.

Mike’s Carbon Fiber Motus MSTR

The Motus MSTR is a beast of a machine, it just oozes raw power and torque from its 1,650cc V4 engine; and to compliment all that grunt, the MSTR also comes tastefully wrapped in painted carbon fiber fairings. But when a composites expert wants one of your motorcycles, painting those carbon fiber body panels might not be the best of choices – it may even be an affront the Gods of Internal Combustion. When customer “Mike M.” wanted to see show off the weave of the Motus MSTR’s carbon fiber bodywork, he opted for his machine to come sans the livery. We think that was a pretty good choice, and the gods are surely pleased as well. So, to help get the New Year off to a proper start, and to return to the appreciation of all things two-wheeled, we give you Mike M.’s Motus MSTR motorcycle – how’s that for alliteration?

MV Agusta Q1 2014 Sales Up 22%

04/11/2014 @ 9:23 am, by Jensen Beeler4 COMMENTS

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MV Agusta continues to build a head of steam with its sales reports, as the Varese-based company is reporting a 22% growth in the first quarter of 2014, over the same time period from last year.

Ending 2013 up 20% overall, the MV Agusta sales increase can mainly be attributed to the company’s three-cylinder models, the MV Agusta F3 675/800, MV Agusta Brutale 675/800, and MV Agusta Rivale 800.

With the MV Agusta Turismo Veloce 800 and MV Agusta Brutale 800 Dragster also recently shown to the public, the Italian company certainly has some more sales growth still to do. Also, let us not forget that MV Agusta promised us one more model to debut in early 2014.

US Motorcycles Sales Decline 5.2% for the First-Half of 2013

08/01/2013 @ 8:17 pm, by Jensen Beeler17 COMMENTS

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Don’t call it a comeback, because even though the US motorcycle industry beat the Motorcycle Industry Council’s projections last year, sales so far for 2013 are looking less than stellar in the first-half of the year.

Down 5.2% from January to June, motorcycle sales were hit mostly by abysmal losses in the scooter segment (23.3%), and helped along by modest losses in the on-road segment (5.3%). Adding more to the misery, dual-sports suffered a 3.4% drop in the first half of the year, though surprisingly off-road bikes showed a gain, increasing 5.4% over Q1 & Q2.

Ducati Q1 2013 Sales Drop 5% – Audi Dishes the Details

05/08/2013 @ 6:09 pm, by Jensen Beeler22 COMMENTS

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Ducatisti: do you want the good news or the bad news first? The bad news is that the market for motorcycles 500cc and up is down 17% worldwide for the first quarter of this year, which means the “good” news is that Ducati is only down 5% for Q1 2013.

Not exactly the start out of the gate that Audi was hoping for its newly acquired two-wheeled brand, but what are you going to do? Western Europe is a mess, with Spain and Italy continuing to go down like a…well, you know.

Even the American market is on a slight decline for the first quarter, after showing signs of hitting rock bottom earlier last year. Accordingly Ducati sold 1,605 units in the USA — it’s the largest market by volume.

So why are we a bit giddy here at Asphalt & Rubber? Well while we don’t enjoy the misery of motorcycle brands, the fact that Ducati Motor Holding is now under the Audi AG umbrella means that we get far more detailed quarterly and yearly reports from the two-wheeled marque.

Want to know which Ducati model is out-selling them all? How about how many of each model were produced versus how many were sold? We’ve got the digits after the jump.

Don’t Call It a Comeback: Honda Q1 2012 Sales Up 39%

05/11/2012 @ 12:11 pm, by Jensen Beeler14 COMMENTS

The untold story of the global economic collapse, Honda was on a worrisome three-year downward spiral during the recession. Posting sales of 453,000, 320,000, & 189,000 powersport units in 2008, 2009, and 2010 respectively, Honda’s 2011 fiscal year sales figure of 200,000 units posts a 8.1% gain for the Japanese company, and a new healthier trajectory.

Helping the company turn that corner, Honda has reported that its Q1 2012 (Q4 2011 fiscal) sales were up 39% over last year’s figures. Selling 53,000 powersports models in the last three months, Honda is projecting that its 2012 fiscal year will see 255,000 units in North American.

Ducati North America’s Sales up 10% in Q1 2012

04/16/2012 @ 11:44 am, by Jensen BeelerComments Off on Ducati North America’s Sales up 10% in Q1 2012

Posting its seventh consecutive quarter of sales growth, Ducati North America has started 2012 on the right foot, posting a 10.2% sales increase in its first quarter over last year’s figures. Seeing growth in all three of its national markets (Canada, Mexico, & USA), Ducati North America managed to buck the trend all through the recent recession, and now with the economy heating up again, the Italian brand continues to see strong sales growth. Ducati’s apparel and accessories sales were also up in Q1, posting a 98% increase over last year’s figures.

US Motorcycle Sales Flatten with 1.7% Half-Year Growth

08/03/2011 @ 12:45 pm, by Jensen Beeler5 COMMENTS

Despite showing a rebound for 2011, and several brands posting strong growth over the past six months, industry-wide motorcycle sales in the United States grew only a modest 1.7% over the first six months of 2010. The news comes as Honda, Yamaha, and Kawasaki report continued sales decreases in 2011, and as the Japanese brands constitute a large portion of sales in the US, those losses have more than offset the record sales posted by smaller unit sellers like Ducati and BMW.

BMW Sales up 2% in June 2011

07/11/2011 @ 9:13 am, by Jensen Beeler3 COMMENTS

BMW Motorrad continues to post improved sales in 2011, as the German manufactuer is showing a 2.1% increase for last month’s sales compared to June 2010. Selling 11,831 motorcycles in June of this year, BMW has sold 141,913 motorcycles in the first half of 2011, which means 6.3% more Bavarian motorcycles have been sold in Q1 & Q2 of 2011 compared to last year. BMW’s Boxer series is unsurprisingly leading sales for the company, fueled by the best selling big-displacement motorcycle in the world: the R1200GS.

BMW is reporting strong sales from the K1600 series as well though, with 1,255 units sold since its Spring 2011 debut. While BMW says that the new six-cylinder tourer is exceeding expectations, Husqvarna’s paltry 450 units sold last month is perhaps a bit of disappointment. Husky sales were down -57.3% for June, while year-to-date sales were down -24.2% with only 3,530 units sold in the first half of 2011.

Honda Q1 2011 Sales Up 13% – Revenue Down 3%

04/28/2011 @ 8:45 am, by Jensen BeelerComments Off on Honda Q1 2011 Sales Up 13% – Revenue Down 3%

It would seem the motorcycle industry has found the bottom of the recession, with first quarter sales in 2011 showing 7% growth over 2010’s numbers here in the United States. Ducati has already posted strong numbers for Q1 2011, and BMW is posting its best quarterly results ever. Even Harley-Davidson is showing some signs of life with a 3.5% sales increase so far this year. However the good news does not extend to Japanese behemoth Honda Motor Co.’s motorcycle division.

Selling 300,000 more units in the past three months than it did in Q1 of 2010, Honda’s 12.7% sales growth was not enough add more to the top line (and bottom line) compared to last year’s financial figures. Seeing a 3% drop in revenue, one can surmise that while Honda is selling more units in 2011, those units sales are coming from cheaper models, presumably scooters, and not from pricier full size models.

US Motorcycle Sales up 7% in Q1 2011

04/25/2011 @ 5:34 pm, by Jensen Beeler1 COMMENT

The Motorcycle Industry Council is reporting that US motorcycle sales are up 7% in Q1 of 2011, with 102,547 units being sold in the year’s first three months. Leading the charge were scooter sales, which were up nearly 50% to 6,246 units, while on-road units were up as well, pushing 70,879 units in Q1 (a 6.9% gain).

Despite the strong numbers from on-road and dual-sport models, off-road vehicles did not fare as well, with ATV sales down 16% and off-road motorcycle sales down 5.5% (47,702 & 18,725 units respectively), making 2011 still a mixed bag depending on what side of the industry you are on.

Harley-Davidson Q1 2011 Earnings up 350%

04/19/2011 @ 9:00 am, by Jensen Beeler3 COMMENTS

Before the opening bell on the New York Stock Exchange, Harley-Davidson posted its first quarter numbers of 2011 this morning. Despite earnings being up 350% when compared to Q1 of 2010, Harley-Davidson is showing only a modest turnaround compared to its competitors, as worldwide sales are only up 3.5% compared to last year’s. Still, the company has to be pleased with being back in the black, as Harley-Davidson reported over $119 million in profits (Harley-Davidson made $33.3 million in Q1 2010).

The reason for the less enthusiastic news is because these positive numbers were fueled by the company’s financial services division, which is finally posting profits after nearly collapsing the company during the recession, instead of an increase in bike sales. While Harley-Davidson is touting a 155% revenue increase from the HDFS side of accounting books, it goes without saying that when one does barely any financing in 2010, it’s easy to post results like this. Furthermore, future HDFS financial success is pegged to new Harley-Davidson motorcycle sales, which still show a bleak future.