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BMW Motorrad Sales Grow 9.5% in First-Half of 2017

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The motorcycle industry is generally full of doom and gloom this year, but BMW Motorrad continues to post record sales, as it boasts of a record first-half of the year, with 9.5% growth.

In the first six months of 2017, BMW sold 88,389 units to customers, up from the 80,754 units sold in the first-half of 2016. That growth is attributed mostly to progress made on the European continent, says BMW, which is up 12.9% so far this year.

Those European numbers break down as follows: France: 9,447 units (+21%); Italy: 9,099 units (+15%); Spain 5,573 units (+8%); and UK/IE 5,410 units (+14%).

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Harley-Davidson Q1 2017 Sales Down 4.2% Worldwide

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Though a couple brands are showing gains, 2017 looks like it will be a tough year for the motorcycle industry – a statement supported by Harley-Davidson’s Q1 2017 sales figures, which are down 4.2% compared to last year, with 70,831 motorcycles sold to consumers.

That figure gets worse when you zero-in on Harley-Davidson’s domestic numbers, with the brand’s motorcycle sales in the United States down 5.7% for Q1 2017. Still, it is important to note that Harley-Davidson maintains a 51.3% marketshare figure in the 601cc-plus category, in the USA.

Compare that to Harley-Davidson’s progress abroad, where on its face things don’t seem to be going too poorly, with sales down only 1.2%.

However, it should be noted that shipments abroad are down considerably, 14.7% to be exact, a sign that bikes aren’t moving as quickly as expected in markets outside of the United States.

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Triumph Boasts Big Sales Increases for Q1 2017

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Triumph Motorcycles America is reporting today a healthy 15% gain in its sales over Q1 2017, compared to the same time period from last year.

Triumph doesn’t breakout its sales figures by model, but we can expect that most of those gains come from the company’s “heritage” lineup, which has seen the addition of five new post-authentic motorcycles for the 2017 model year.

Of course, anyone who has followed the Triumph brand in the United States will greet this news with an ounce of skepticism, as the British marque has earned itself a reputation for being less than forthright with its sales figures.

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Ducati Reaches 50,000 Units Sales Mark for First Time Ever, And Other Red Herrings

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Ducati Motor Holding is reporting that it has sold over 50,000 units to customers, for the first time ever. This is a substantial improvement over the 40,650 units that Ducati delivered at this time last year, and the 45,100 units the company sold to customers in 2015.

This news is a bit of a red herring though, as the sales increase comes due almost solely because of the addition of the Ducati Scrambler line, which in the first three quarters of the year was at 13,609 units sold.

As we have reported before on Asphalt & Rubber, the sales increase being posted by Ducati is a bit of red herring with the brand. While the Scrambler line has shown strong growth for Ducati, the rest of the model lines have been weak for the year.

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Bikes

As Expected, The Scrambler is Killing It for Ducati

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April 2015 was the best sales month ever for Ducati Motor Holding, with the Italian firm delivering 7,309 units to customers. This figure is up 29% compared to last year, and tops Ducati’s previous best month ever by 800 units (April 2014 with 6,500 motorcycles).

Why the sudden spurt in sales for the Bologna Brand? We have two words for you: Ducati Scrambler. Unsurprisingly, the budget-priced Scrambler range is seeing a strong market response, and of course its getting some help from the all-new Ducati Multistrada 1200 and the Ducati 1299 Panigale line.

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Triumph Reports Best Quarter Ever in North America

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Triumph Motorcycles America is reporting a record setting first quarter, which also included that highest single-day of retails sales ever (March 31st).

Because of this, triumph says that in the 500cc+ on-road & dual-sport categoies the British marque is the top-selling European brand in North America.

Although triumph isn’t talking concrete figures, the company does say that sales for Q1 2015 were up 16% over last year’s numbers.

The brand does say that this most recent quarter’s sales success marks the 13th such quarter, out of the past four years (16 quarters), which year-over-year growth.

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MotoGP

Saturday Summary at Qatar: Of Ducati’s Revival, An Underrated Dovizioso, & Yamaha’s Struggles

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A Ducati on pole? Three Ducatis on the first two rows? Four Ducatis in the top ten? Cheater tire! The only logical explanation for the grid positions the factory and Pramac Ducati secured at Qatar is the fact they have the special soft tire available to them.

And that tire, we are told by everyone who is not on a Ducati, is worth a second a lap. So the grid positions of the Ducati are a travesty, right? Come the race, they’ll be rolling road blocks holding up the rest once their tires go off, right? Wrong.

This narrative, current among everyone who sees their favorite rider further down the grid than they had hoped for, bears only a very passing resemblance to the truth.

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News

KTM Sets Sales Record During First-Half of 2014

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KTM continues to challenge BMW Motorrad as the top European motorcycle manufacturer (by sales volume), and has set a company record for sales in the first half of this year.

Selling 70,469 units in total, KTM is just shy of the 70,978 mark left by BMW Motorrad during the same sales period, so it will be interesting to see if the Austrian brand can close the gap in the final six months, as it has done the previous two years.

Friendly competition aside, the news is quite positive for KTM. The six-month sales figure represents a nearly 28% increase in unit volume, while top-line revenue is up 17.6% (€410.3 million, a record as well) and bottom-line income (EBIT) is up whopping 82.6% (€33.6 million). KTM has also increased its ranks by 204 people during the first half of 2014.

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