Marzocchi Will Cease Operations by the End of 2015

It seems any efforts to save Marzocchi have been squashed, as the suspension company’s owners, Tenneco Inc., intend to cease Marzocchi’s world operations and transfer its motorcycle and bicycle business for clients to new providers. The news not only affects a number of motorcycle manufacturers, but also 127 employees at Marzocchi’s Bologna-based factory, and another 11 employees in North America and Taiwan. Tenneco announced its intent to shutdown Marzocchi back in July, though the news has been slow to permeate the motorcycle industry. Those familiar with the financial position of Marzocchi will not be surprised by this decision, as the suspension manufacturer has been operating in the red for quite some time, with a new business strategy unable to affect that position.

Confederate P51 Combat Fighter, Second Generation

Confederate Motors is making some of the most intriguing and evocative custom motorcycles on the market right now, and the company’s second-generation Confederate P51 Combat Fighter is no different. Confederate says that the G2 P51 Combat Fighter draws inspiration from the “1960’s rebel, anti-hero and the stripped, raw, chopper he rode.” The custom certainly is sinister in its look, especially in the blacked-out version. Oh, did we mention is boasts over 200hp at the rear wheel? Like all Confederate machines, these P51 Combat Fighters will be bespoke to each owner, of which there will be only 61 units made. MSRP for the blonde model is is $113,900 (30 units in total), while the brunette will cost you $119,500 (31 units to be produced). More photos and details after the jump.

New Belt-Driven Ducati Diavel Being Developed

A new Ducati Diavel has been caught by spy photographers, making this the first proper “leak” ahead of November’s EICMA show. Though keeping the overall aesthetic of the Ducati Diavel in place, the model has some clear visual and mechanic differences. Namely, a belt drive…yes, you read that right. Other changes include a feet-forward seating position, revised trellis chassis, and likely Ducati’s Testastretta DVT engine with variable valve technology. The switch from Euro 3 to Euro 4 emissions standards at the end of 2016 almost assure the DVT engine permeating its way into Ducati’s current lineup.It’s not certain how close to the production model this belt-driven Diavel is, though it’s clear that Ducati is courting the Harley-Davidson crowd.

Some Curious Details of That Stolen Victory TT Race Bike

A month ago, the Victory TT electric race bike was stolen from the Brammo’s headquarters in Talent, Oregon. Thankfully, the bike was recovered quickly, though it suffered some damage to the bodywork, and the rear wheel was removed. Two suspects were arrested in conjunction with the theft, and currently are out on $25,000 bail bonds. We will have to let the great wheel of justice sort out the facts, and awaits the two suspects in question. While one would likely not call the legal process entertaining, there are some amusing facts at issue to this case.

Yamaha “YZF-R1S” Spied in CARB Documents

When the 2015 Yamaha YZF-R1 first broke cover last year, it was with two model designations: the YZF-R1M and YZF-R1S. Obviously, only one of those machines has come to market, which is peculiar since Yamaha went to some trouble to register both names with the USPTO. What happened to the YZF-R1S is up for conjecture, though it does seem the model, whatever it may be, is destined to arrive in the US market, as the model name has been spotted in documents filed by Yamaha with the California Air Resources Board (CARB). It’s possible that all this ado about CARB documents and a third R1 model is not much at all, and that the reality is that the “YZF-R1S” has been with us all along.

Kawasaki Ninja ZX-10R Scrambler by Holographic Hammer

Taking a superbike off-road isn’t the dumbest thing we’ve ever done, but too many it certainly is sacrilegious. The truth is, the Venn diagram of motorcycles and their capabilities for different uses has a lot more overlap than riders are willing to admit. That’s why when we see our friends at Holographic Hammer working on a scrambler model based off a Kawasaki Ninja ZX-10R we get a little excited. With enough suspension travel, bash plates, and right-handed traction control, there’s no reason that a ZX-10R can’t be the basis for a fun dual-sport. And naturally, the talents at HH are going to make the project look amazing, so what’s the rub? Think differently, and have a brappy day – we say!

Bonneville Motorcycle Speed Trials Now Canceled

After being a tentative “go” for racing last week, the 2015 Bonneville Motorcycle Speed Trials has now been canceled because of conditions on the Bonneville Salt Flats. The announcement comes after rains in the Salt Lake City, Utah area put water on the salt flat racing course, and now currently half an inch of water sits on what the BMST calls its “Mountain Course” area. With the salt not likely to dry as quickly as normal, BMST officials couldn’t find a suitable place to relocate the Mountain Course, and in addition to that problem the international “Long Course” was not ideal over its entire length, with its quality a concern for BMST officials as well.Making matters worse, damage from the 2014 Bonneville Motorcycle Speed Trials has yet to heal on the salt flats.

Some of That 30th Anniversary Suzuki GSX-RR Goodness

I’m not gonna lie, we sorta dropped the ball when it came to sharing with you the 30th anniversary livery that Team Suzuki Ecstar is rocking in MotoGP. If anyone asks, it’s all Tony’s fault. Totally on him. Like, for reals…all Tony. Bad Tony! Bad! While Tony works on a personal apology note, hand-written naturally, for each and every one of you, we’ve got a small collection of his photos from Sachsenring and Indianapolis of Suzuki’s tribute to the GSX-R line. We think it’s pretty fetching, which only adds to the fact that the Suzuki GSX-RR MotoGP race bike is one of the best looking machines on the grid. I actually had a dream about it last night…I’m not ready to talk about it. Photos after the jump, ok? Enjoy! And Tony, I want those notes on my desk by Monday. Chop! Chop!

Is The Honda RC213V-S Really Your Dream Bike?

Roughly four years ago, I wrote a story called “The Chrysanthemum and the Sword” that implored the Japanese motorcycle manufacturers to build elements into their brand that went beyond the tangible and into the intangible — I was basically asking these brands to create what motorcyclists call soul. From that story, I got a number of insightful emails from employees at these Japanese brands, who shared my frustration with the soulless machines their employers were creating. Despite those emails, when the Honda RC213V-S debuted, I was struck by how extensively that message had fallen on deaf ears. The day of the RC213V-S’s launch, I asked my Facebook followers if the Japanese brand had “just pulled a Honda” on its release Honda RC213V-S.

E-Raw Electric Motorcycle Concept by Expemotion

Over the past few years, the electric motorcycle segment has been a playground for industrial designers to think outside of the box, especially when it comes to challenging traditional motorcycle design. The Mission One, MotoCzysz E1pc, and Xenophya Design EV-0RR come to mind when thinking about the more interesting design experiments we’ve seen from the E2V crowd, though there are certainly others we are missing. The Expemotion E-Raw concept reminds us of those earlier bikes, where the design conventions of the internal combustion crowd are deemed irrelevant for an electric two-wheeler. Maybe that’s why the E-Raw has a laminated wood seat.

Horex VR6 Roadster to Begin Production

02/14/2012 @ 11:48 am, by Jensen Beeler13 COMMENTS

In the past when a new motorcycle entry has come to market, we are bombarded with a bevy of media releases about the company’s two-wheeled offering. Usually this also means that Twitter gets lit up like a Roman candle, and Facebook turns into a digital burlesque show where each piece of the bike is slowly revealed and teased in front of us. Such is not the case with Horex however, as the revived German motorcycle brand is being very…well, German about its VR6 roadster.

Set to being production on the non-supercharged Horex VR6 in the coming weeks, the jewel of the German company, its six-cylinder narrow-angled VR motor, will be built in Augsburg, Germany. Initially making only a few bikes a day, Horex’s assembly line will feature the “one man, one bike” approach, where a single-worker will work on the same motorcycle throughout the company’s four-stage build process (read: more Ferdinand Porsche, less Henry Ford). Each bike built by Horex is made to order, though we are not sure how any pre-orders have been made with the company, let alone what the price tag could look like.

This Isn’t a Motorcycle Commercial, But It Should Be

02/08/2012 @ 11:41 am, by Jensen Beeler52 COMMENTS

For the uninitiated readers of Asphalt & Rubber, I have an axe to grind with the way OEMs market our sport, lifestyle, and culture. For an industry that centers so heavily around the idea of personal freedoms and individuality, the way motorcycle brands engage motorcyclists is appalling.

Often creating cheap one-dimensional campaigns that feed into the most base stereotypes available, it is rare to find any sort of marketing campaign that touches on the nerves of why we ride motorcycles. We’ve seen the car. We know it exists. And yet, we choose to ride motorcycles. Think about it.

If what is after the jump costs 10x what a normal cheap YouTube flick from (insert OEM here), then I’ll take 10x less marketing material from any motorcycle manufacturer if what I do end up seeing looks this good, and actually has this much substance. Like the Escapism short we debuted by friend Barry Munsterteiger, this film Joy Ride by Sandro has the same level of quality and storytelling we need to publish in the industry.

For bonus points, it shows that motorcyclists are real people with depth and character; and for ultra-bonus points, the star of the film is some guy named Mark Miller.The only thing that I hate about this video? It was made to promote a new digital SLR camera, not a motorcycle. Wake up people.

MV Agusta F3 Enters Production – Sales up 12% in 2011

02/05/2012 @ 11:18 pm, by Jensen Beeler11 COMMENTS

Only MV Agusta would send a press release out on the weekend, Super Bowl weekend no less. Apparently unable to contain the excitement that the MV Agusta F3 has entered production, the Varese-based company has not only sent out a proof of life video, but also released some information about its three-cylinder supersport and the company in general.

Reportedly selling 12% more motorcycles in 2011 than 2010 (that’s a volume change that can be counted in the hundreds, not thousands), MV Agusta also announced that its orders for the 2012 MV Agusta F3 and 2012 MV Agusta Brutale 675 have nearly doubled MV’s expected yearly volume, though by our math the Italian company is still likely shy of the sales needed to break-even on the financial side of the equation.

With its assembly line running at nearly double its usual capacity, MV Agusta has put together a quick behind the scenes video of the making of the F3. A cool look on what occurs behind the curtain of Oz, it is interesting to note that all the bikes shown are the MV Agusta F3 Serie Oro, and not the base model. While the Oro is to hit dealers in the USA before its $13,495 sibling, you would think that MV Agusta would have a couple of those on the assembly line already as well, considering after all that it is the MV Augusta F3 base model that will comprise the bulk of the company’s orders.

Zero Motorcycles Commences 2012 Model Line Production

01/27/2012 @ 4:38 pm, by Jensen Beeler27 COMMENTS

Zero Motorcycles has announced the full-commencement of production for its 2012 model line, which is expected to hit dealers in February & March of this year. First off the line was the 2012 Zero DS back in December, though the electric motorcycle company has recently started building the Zero S, Zero XU, Zero X, and Zero MX at its Scotts Valley facility as well. A story we broke back in November, Zero Motorcycles debuted its important 2012 electric motorcycle line up at the 2011 EICMA show in Milan, with the 2012 range being a substantial improvement upon the company’s previous offerings.

Boasting 6kWh & 9kWh battery packs, the 2012 Zeros have nearly double the available energy on board, with the styling and performance aspects of the bikes have been improved upon as well. Zero claims that the street-focused Zero S can hit up to 114 miles on that 9kWh pack (and also does a top speed of 88 mph on its new motor), making it more practical for the urban commuter. For 2012, all of Zero’s street models feature new brushless motors, and include regenerative braking, which charges the motorcycle’s batteries during deceleration.

Why Today is the Most Important Day for Ducati…Ever

01/24/2012 @ 4:13 pm, by Jensen Beeler33 COMMENTS

The first Ducati 1199 Panigale rolled off the assembly line at Ducati’s Borgo Panigale factory today, officially starting production of the Italian company’s flagship model. While maybe the the production of the first Panigale is not the most newsworthy of subjects, make no mistake at how important this motorcycle is for both Ducati and sport bikes in general going into the future. Featuring a new step in production motorcycle chassis design, we’ve also already talked at length about the number of firsts that the 1199 Panigale is bringing to the production motorcycle market.

With a hybrid chain/gear-driven camshaft, titanium valves, a wet slipper clutch, a ride-by-wire throttle, rider-selectable “riding mode” system, and 15,000 mile major service intervals, the Superquadro v-twin motor alone is a major step for Ducati with its Superbike engine design. And, if you add in the first full-LED headlight on a produciton motorcycle, the first electronically-adjustable suspension on a sport bike, the first motorcycle engine braking control system, as well as the first GPS-assisted data acquisition system for a production motorcycle, the total package of the 1199 redefines the word “superbike” and takes the next logical technological step forward in this market segment.

However features aside, what will truly be the most important aspect of the Ducati 1199 Panigale is whether or not the flagship model can live up to the hype that has been generated around the machine. While most of the attention to-date regarding the Panigale has centered on whether Ducati’s monocoque chassis design can work on the production motorcycle, after it has failed so miserably in MotoGP, the real issue for the Italian brand has nothing at all to do with the 1199’s race track prowess.

Moto Morini Going Back into Production January 2012

12/01/2011 @ 4:20 pm, by Jensen Beeler13 COMMENTS

The Moto Morini emblem may be an eagle, but today it might be more fitting if the Bologna-based company used a phoenix instead. Coming out of the ashes of bankruptcy, Moto Morini was auctioned off for €1.96 million earlier this year. Now the company says it will be going back into production in the new year, almost a year after its purchase. Initially offering the 9 ½, Corsaro 1200, Granpasso, and the Scrambler models, Moto Morini says it is poised to release a fifth new model in the spring of 2012.

Indian Produces First Motorcycle Under Polaris Ownership

08/31/2011 @ 3:23 pm, by Jensen Beeler16 COMMENTS

Indian Motorcycle has released some photos of the first 2012 Indian Chief to roll out of the company’s Spirit Lake, Iowa plant — the first motorcycle to be produced by the oldest American motorcycle company since its acquisition by Polaris. Nicknamed the “Polaris-Indian Bike #1,” the new Chief is not terribly different from the 2011 Indian Chiefs built under the old regieme, but it does symbolize the next chapter in the iconic company’s history.

MotoCzysz Raising $10 Million Through Equity Stake

06/28/2011 @ 8:40 am, by Jensen Beeler2 COMMENTS

According to cleantech news site NewNet News, MotoCzysz is looking to raise $10 million through a 25% stake in the company. Securing its first MotoCzysz D1g1tal Dr1ve technology order, MotoCzysz is looking to bring its drivetrain products into full production with this investment, as the company reports it is close to securing further industry collaborations.

Funded to-date primarily by high-networth individuals, MotoCzysz will surely seek venture capital investment to raise the needed $10 million. “We have not gone down the venture capital route yet and I think that has so far been of benefit to the company,” said Michael Czysz to NewNet. “We are open to venture capital investment, we would just choose our partners very carefully

Honda Doubles Down on India – Expanding Second Plant, Building a Third Plant

05/27/2011 @ 3:36 pm, by Jensen Beeler1 COMMENT

Honda Motorcycle & Scooter India, Honda’s wholly-owned motorcycle Indian subsidiary, has announced its intent to essentially double its capacity in the country’s rapidly growing motorcycle market. Expanding on the company’s second plant in the Tapukara Industrial Area of Rajasthan, HMSI also plans on now building a third production facility in the Bangalore area.

Both of these plants will produce 1.2 million units each when at full capacity (the second Tapukara plant currently does 600,000 units per year), bringing HMSI’s total production capacity in India to 4 million units per year. To put things in perspective, Honda’s production levels in India are about eight times the total motorcycle market in the United States of America…for all manufacturers.

Jesse James Starts New Media Production Company

04/22/2011 @ 3:20 pm, by Jensen Beeler20 COMMENTS

Jesse James, the man we love to hate, is back in the news today with reports that his Payupsucker Productions, Inc. has teamed-up with Circle King Networks to create El Jefe Entertainment, a motor sports enthusiasts focused production company. While James has always been regarded as a true artisan in the craft of motorcycle fabrication, his true spotlight of fame came from his media savvy in leveraging his name and creating shows like Monster Garage and Jesse James is a Dead Man.

El Jefe Entertainment’s goal is to “develop, produce and distribute exciting, authentic motor-sport based and car enthusiast entertainment,” and will be focusing with movies and products that will be available on DVD, Pay Per View, as well as direct and mobile formats.