Production on the Horex VR6 Roadster has been delayed again, which is funny because the German motorcycle company announced it was about to start production in February, after encountering delays in September of last year. Citing the addition of a secondary air injection system (SAIS) as the cause for the delay, Horex says the VR6 Roadster will meet current and future emissions standards once it becomes available.
The last time Motus Motorcycles graced the pages of A&R it was August 10th of last year — yes, I actually went back thru the pages to check that date. Since that time, the American motorcycle startup has been busy getting its sport-tourer finalized and ready for production. Launching the Motus MST prototype at the 2011 Daytona Bike Week, Motus Motorcycles will be returning to the Floridian biking event this year to announce its production plans, pricing, and availability of its American made motorcycle.
While we’ll have to wait to hear from Motus for its official plans, we expect to hear something along the line of a production run of under 300 units, with pricing in the $30,000+ range. Certainly exclusive, it remains to be seen if Motus can sell such an expensive sport-tourer without the gadgets and gizmos that normally accompany that market segment. Featuring the gasoline direct injection (GDI) 1,645cc KMV4 engine, the Motus MST will make over 160 hp from the power plant, which is also being sold as a crate motor.
In the past when a new motorcycle entry has come to market, we are bombarded with a bevy of media releases about the company’s two-wheeled offering. Usually this also means that Twitter gets lit up like a Roman candle, and Facebook turns into a digital burlesque show where each piece of the bike is slowly revealed and teased in front of us. Such is not the case with Horex however, as the revived German motorcycle brand is being very…well, German about its VR6 roadster.
Set to being production on the non-supercharged Horex VR6 in the coming weeks, the jewel of the German company, its six-cylinder narrow-angled VR motor, will be built in Augsburg, Germany. Initially making only a few bikes a day, Horex’s assembly line will feature the “one man, one bike” approach, where a single-worker will work on the same motorcycle throughout the company’s four-stage build process (read: more Ferdinand Porsche, less Henry Ford). Each bike built by Horex is made to order, though we are not sure how any pre-orders have been made with the company, let alone what the price tag could look like.
For the uninitiated readers of Asphalt & Rubber, I have an axe to grind with the way OEMs market our sport, lifestyle, and culture. For an industry that centers so heavily around the idea of personal freedoms and individuality, the way motorcycle brands engage motorcyclists is appalling.
Often creating cheap one-dimensional campaigns that feed into the most base stereotypes available, it is rare to find any sort of marketing campaign that touches on the nerves of why we ride motorcycles. We’ve seen the car. We know it exists. And yet, we choose to ride motorcycles. Think about it.
If what is after the jump costs 10x what a normal cheap YouTube flick from (insert OEM here), then I’ll take 10x less marketing material from any motorcycle manufacturer if what I do end up seeing looks this good, and actually has this much substance. Like the Escapism short we debuted by friend Barry Munsterteiger, this film Joy Ride by Sandro has the same level of quality and storytelling we need to publish in the industry.
For bonus points, it shows that motorcyclists are real people with depth and character; and for ultra-bonus points, the star of the film is some guy named Mark Miller.The only thing that I hate about this video? It was made to promote a new digital SLR camera, not a motorcycle. Wake up people.
Only MV Agusta would send a press release out on the weekend, Super Bowl weekend no less. Apparently unable to contain the excitement that the MV Agusta F3 has entered production, the Varese-based company has not only sent out a proof of life video, but also released some information about its three-cylinder supersport and the company in general.
Reportedly selling 12% more motorcycles in 2011 than 2010 (that’s a volume change that can be counted in the hundreds, not thousands), MV Agusta also announced that its orders for the 2012 MV Agusta F3 and 2012 MV Agusta Brutale 675 have nearly doubled MV’s expected yearly volume, though by our math the Italian company is still likely shy of the sales needed to break-even on the financial side of the equation.
With its assembly line running at nearly double its usual capacity, MV Agusta has put together a quick behind the scenes video of the making of the F3. A cool look on what occurs behind the curtain of Oz, it is interesting to note that all the bikes shown are the MV Agusta F3 Serie Oro, and not the base model. While the Oro is to hit dealers in the USA before its $13,495 sibling, you would think that MV Agusta would have a couple of those on the assembly line already as well, considering after all that it is the MV Augusta F3 base model that will comprise the bulk of the company’s orders.
Zero Motorcycles has announced the full-commencement of production for its 2012 model line, which is expected to hit dealers in February & March of this year. First off the line was the 2012 Zero DS back in December, though the electric motorcycle company has recently started building the Zero S, Zero XU, Zero X, and Zero MX at its Scotts Valley facility as well. A story we broke back in November, Zero Motorcycles debuted its important 2012 electric motorcycle line up at the 2011 EICMA show in Milan, with the 2012 range being a substantial improvement upon the company’s previous offerings.
Boasting 6kWh & 9kWh battery packs, the 2012 Zeros have nearly double the available energy on board, with the styling and performance aspects of the bikes have been improved upon as well. Zero claims that the street-focused Zero S can hit up to 114 miles on that 9kWh pack (and also does a top speed of 88 mph on its new motor), making it more practical for the urban commuter. For 2012, all of Zero’s street models feature new brushless motors, and include regenerative braking, which charges the motorcycle’s batteries during deceleration.
The first Ducati 1199 Panigale rolled off the assembly line at Ducati’s Borgo Panigale factory today, officially starting production of the Italian company’s flagship model. While maybe the the production of the first Panigale is not the most newsworthy of subjects, make no mistake at how important this motorcycle is for both Ducati and sport bikes in general going into the future. Featuring a new step in production motorcycle chassis design, we’ve also already talked at length about the number of firsts that the 1199 Panigale is bringing to the production motorcycle market.
With a hybrid chain/gear-driven camshaft, titanium valves, a wet slipper clutch, a ride-by-wire throttle, rider-selectable “riding mode” system, and 15,000 mile major service intervals, the Superquadro v-twin motor alone is a major step for Ducati with its Superbike engine design. And, if you add in the first full-LED headlight on a produciton motorcycle, the first electronically-adjustable suspension on a sport bike, the first motorcycle engine braking control system, as well as the first GPS-assisted data acquisition system for a production motorcycle, the total package of the 1199 redefines the word “superbike” and takes the next logical technological step forward in this market segment.
However features aside, what will truly be the most important aspect of the Ducati 1199 Panigale is whether or not the flagship model can live up to the hype that has been generated around the machine. While most of the attention to-date regarding the Panigale has centered on whether Ducati’s monocoque chassis design can work on the production motorcycle, after it has failed so miserably in MotoGP, the real issue for the Italian brand has nothing at all to do with the 1199′s race track prowess.
The Moto Morini emblem may be an eagle, but today it might be more fitting if the Bologna-based company used a phoenix instead. Coming out of the ashes of bankruptcy, Moto Morini was auctioned off for €1.96 million earlier this year. Now the company says it will be going back into production in the new year, almost a year after its purchase. Initially offering the 9 ½, Corsaro 1200, Granpasso, and the Scrambler models, Moto Morini says it is poised to release a fifth new model in the spring of 2012.
Indian Motorcycle has released some photos of the first 2012 Indian Chief to roll out of the company’s Spirit Lake, Iowa plant — the first motorcycle to be produced by the oldest American motorcycle company since its acquisition by Polaris. Nicknamed the “Polaris-Indian Bike #1,” the new Chief is not terribly different from the 2011 Indian Chiefs built under the old regieme, but it does symbolize the next chapter in the iconic company’s history.
According to cleantech news site NewNet News, MotoCzysz is looking to raise $10 million through a 25% stake in the company. Securing its first MotoCzysz D1g1tal Dr1ve technology order, MotoCzysz is looking to bring its drivetrain products into full production with this investment, as the company reports it is close to securing further industry collaborations.
Funded to-date primarily by high-networth individuals, MotoCzysz will surely seek venture capital investment to raise the needed $10 million. “We have not gone down the venture capital route yet and I think that has so far been of benefit to the company,” said Michael Czysz to NewNet. “We are open to venture capital investment, we would just choose our partners very carefully