Not-A-Review: 2015 MV Agusta Motorcycles

As promised, here is the second part of our trip down to Fontana, California to meet with MV Agusta USA, go over the company’s new business plan for not only America, but also worldwide, and to ride the current crop of their 2015 machinery. I should preface right out of the gate that this is not a review in regards as to what you’ve come to expect from Asphalt & Rubber. I am not-so-cleverly calling this a “not-a-review” assessment of MV Agusta’s 2015 models. I say this because we had a very limited amount of time on each bike, as there was roughly 10 machines to divide our attention amongst. Think of this article as not far from someone test riding a bunch of motorcycles at a dealership, with similar duration and limits put in place…except that this someone rides motorcycles for a living.

Analyzing The Ducati Desmosedici GP15

Anyone watching the presentation of Ducati’s 2015 MotoGP bike will have learned two Italian phrases: “Emozionante” and “tanto lavoro”. Both were extremely apt. Getting from where Ducati was to where it is now with the Desmosedici GP15 had needed “tanto lavoro”, a lot of hard work, and they still have “tanto lavoro” ahead of them. The results were “emozionante”, a fantastic word nearer to exciting than emotional. But both exciting and emotional were apt phrases. The sense of eagerness was palpable among Ducati staff at Bologna on Monday. For good reason, the GP15 presented in a long, loud, and rather meandering show is radically different from what came before.

Some Thoughts on MV Agusta & A Story About Two Letters

MV Agusta USA recently invited a slew of journalists down to Fontana, California in order to talk about the company’s new business plan, and to ride its current lineup of motorcycles on the infield course. This article is “Part 1″ of that experience, as I wanted to separate my thoughts on MV Agusta, MV Agusta USA, and the general motorcycling climate into one story, and then have my “not-a-review” of the machines for another article. Got it? Ok, let’s go. It is probably easiest to start with where MV Agusta is as a company. MV Agusta has a started a new three-year business plan, which sees the company pushing into a full-range of motorcycles, pushing outside of its Italian boundaries, and pushing out of the “luxury” brand segment.

Photos: Ducati Desmosedici GP15

The Ducati Desmosedici GP15 is a machine that has been long in the making. It represents Gigi Dall’Igna’s next step forward for the wayward Ducati Corse MotoGP team, and it is the dubious honor of holding the hopes of Ducati fans around the world, who see the machine as the silver bullet that will return Ducati to the forefront of racing prowess — no pressure. The most obvious change that can be seen on the GP15 is the re-routing of the exhaust, with the undertail pipes collecting on the right-hand side of the machine, rather than coming in from both sides and meeting in the middle. Can you spot any other changes in the high-resolution photos after the jump? Let us know in the comments.

Politics & Corruption: Why There Isn’t a Race in Indonesia

If anyone needed any further proof that Indonesia is important to the Japanese motorcycle manufacturers, the fact the Repsol Honda team chose Bali as the location to launch their 2015 MotoGP project should remove any doubt. But if Indonesia is so important to the manufacturers, and to MotoGP, why is there not a race there? Over the course of the MotoGP test at Sepang, I had a few conversations with people on the subject. On the record, the story was always the same: we need a suitable track, and as soon as one exists we will be happy to go there. Off the record, however, they were much less optimistic.

A Requiem for Kenji Ekuan & The Kando of GK Design

Industrial design is not a commonly known, much less well understood, profession. To some it suggests arranging equipment inside factories, to others it means some kind of product engineering. In reality it is the search for, and expression of, human satisfaction in inanimate objects that are mass produced. That’s quite a mouthful, and to the average person it may sound like jiberish written for some pretentious coffee table book, but it is the truth. At least, it is one version of the truth as seen by the GK Design Group of Tokyo, Japan. If you ride motorcycles, then you are intimately familiar with the work of this large and internationally respected studio. Since only its second production bike, the indigenously designed YA-1, every Yamaha motorcycle since 1958 has been crafted by GK.

Are You The MV Agusta F4 RC?

What look to be official photos of the MV Agusta F4 RC have leaked out onto the internet, along with a slide from MV Agusta’s media presentation on the machine. The photos give us our first glimpse into Varese’s homologation special, complete with a special two-can exhaust by Termignoni. The leaked slide confirms some of the numbers being thrown around about the F4 RC, namely that it will have 212hp, 81.86 lbs•ft of torque, weigh 175kg dry, and cost €36,900 (we already know that the MV Agusta F4 RC will cost $46,000 in the USA). Information from a leaked slide last year has already told us that MV Agusta has radically overhauled the F4 RC’s engine, designing a new cylinder heard, new crankshaft, new camshaft, as well as adding bigger fuel injectors, lighter pistons, and titanium connecting rods.

Kenji Ekuan, Designer of the Yamaha VMAX Has Died

Mainstream news is mourning the death of Kenji Ekuan today, as the 85-year-old Japanese industrial designer is one of the most influential artists in Japan’s modern era, and is most well-known for his designing of the iconic Kikkoman soy sauce bottle. Ekuan’s lesser-known works though include a number of motorcycle designs for Yamaha, including the now 30-year-old Yamaha VMAX motorcycle, which makes his passing even more meaningful to motorcyclists around the world. Kenji Ekuan founded GK Industrial Design after WWII, and his company helped shape the way Japan rebuilt itself after the world war.

Ride Review: KTM 1290 Super Adventure

Despite its huge dimensions, not to mention a 30 liter fuel tank, the 2015 KTM 1290 Super Adventure never looks big or bulky. In fact, it is only when you mount the hard luggage that you can tell this bike can really cover long distances. Apart from a dorky little exposed wire from the heated grips near the throttle, the fit and finish is very high-end, especially the integrated curved lighting in the tank — it is quite a sight. At first glance the Super Adventure doesn’t have the massive personality and stance of its German rival, the BMW R1200GS Adventure, but that is in part due to the white color scheme and the absence of the typical beak as a front mudguard. KTM is going about things differently, and that is something that appeals to many riders…including us.

Yamaha VMAX Carbon – Celebrating 30 Years of VMAX

It is hard to believe that the venerable Yamaha VMAX has been around for 30 years (it is even harder to believe that the VMAX has only seen one design revision in that timeframe as well), and so Yamaha is bringing out a special edition model to celebrate this special motorcycle. The 2015 Yamaha VMAX Carbon is exactly as the name implies: a VMAX drag bike laden with lightweight carbon fiber. In total, the VMAX Carbon’s tank cover, front and rear fenders, and side covers are all made from carbon fiber. Yamaha has teamed up with Akrapovic as well, and as such the Slovenian company’s slip-on mufflers complete the exhaust system and the changes to this beastly drag bike.

A&R’s April Fools Round-Up

04/01/2011 @ 6:59 pm, by Jensen Beeler9 COMMENTS

If it hasn’t become apparent by now, we love us some April Fools here at Asphalt & Rubber, because like Christmas, the real joy in the holiday isn’t in the act of receiving, but in the act of giving. It’s perhaps at this time of year where the media side of the motorcycle industry reaches its zenith of creativity, producing eloquent prose, perfect press releases, and some of the most superb photo re-touches we’ve ever seen. We have in fact many maestros in our presence, and we wanted to share our Top 3 picks of the days festivities.

And our role in all this? Well we’re firm believers in the idea that if you’re going to do something wrong, then it’s best to do it right. Instead of trying to fabricate a story or two, and then convince you that they were real (that’s so 2010 by the way), we decided to switch things up and publish two stories (here & here) that we knew to be fundamentally true, and convince you that they were in fact fake. April Fools.

Ultimate Motorcycling Claims To Be The Most Popular American Motorcycle Publisher Online – We Call Bullshit

10/18/2010 @ 1:15 pm, by Jensen Beeler13 COMMENTS

Ultimate Motorcycling, formerly of  Robb Report fame, issued a fun article today (and accompanying press release) about how they’ve become the most popular American-based website for motorcycling out of all the print magazines, surpassing CycleWorld, Motorcyclist, and *gasp* even Asphalt & Rubber (actually we don’t dabble in print, so we guess we’re excluded from this club). This of course is complete, utter, and absolute bullshit, now allow me to tell you why. Ultimate Motorcycling is backing up its claim by citing Alexa.com, one of the most unreliable and easily massaged traffic reporting sites on the internet.

Now while all metric sites should be taken with a fair dose of salt, since they typically indirectly measure a website’s traffic, Alexa is by far the worst of the group. Bought by Amazon in 1999, and then quickly forgotten about by the Seattle company, Alexa has done little since the 20th century to change with the ever evolving internet. While the site was fun back in the days when AOL was still the default landing page for most internet users, Alexa has long since jumped the shark in regards to its credibility in the industry.

There is a nice Wikipedia article that explains basics of Alexa, and TechCrunch gives a good example on how inaccurate Alexa reports really are (YouTube bigger than Google? Really!?), but the boiled down version is that Alexa collects the majority of its data through its own Internet Explorer toolbar and Firefox/Opera add-ons, and given how few people actually use these toolbars the sample sizes are woefully small and statistically insignificant. Further proof of this is the fact that Bulgaria is shown at Ultimte Motorcycling‘s top ranking country…yes, Bulgaria (we apologize to all 600 of our Bulgarian readers for this slight, but come on!).

The worst part about Alexa’s rankings, is how easy they are to game. Remember, these stats are coming from a toolbar that only a handful or readers are actually using, so to inflate them all you need to do is have a few more people visit your site using the toolbar. Having litterally two or three more people visiting Ultimate Motorcycling‘s website with the Alexa toolbar installed can drastically skew the data results the company uses, and for instance say…making someone’s writing staff install Alexa on their work computers could just as easily raise the traffic figures (not that we’re suggesting such an unethical thing has actually occured).

Official: Dani Pedrosa Out for Sepang

10/07/2010 @ 4:09 am, by Jensen Beeler3 COMMENTS

After breaking his collarbone during practice at the Japanese GP, Dani Pedrosa’s chances of racing at Sepang for the Malaysian GP were held highly in question. With some close to the team suggesting Pedrosa would attempt to race in Malaysia, a press release this morning seemingly confirms that the Spaniard is out for the weekend’s races, instead intending to focus on a return at Phillip Island next week. This announcement is big news for Jorge Lorenzo, who is trying to lock up the 2010 MotoGP Championship. With only Dani Pedrosa having a mathematical chance of stealing the crown from his fellow Spaniard, Lorenzo now only has to finish 9th in Sunday’s race to claim his crown. Press release after the jump.

World Superbike Responds to Ducati Exodus

08/27/2010 @ 12:10 pm, by Jensen Beeler2 COMMENTS

Infront Motor Sports, rights holder to the World Superbike Championship series, has responded to the news that Ducati Corse will be leaving the series in 2011. Responding with an official press release, IMS’s message essentially boils down to poking holes in Ducati’s statement about technical regulations.

Stating that the 2009 season was dominated by the Ducati 1198 Superbike, sans one Ben Spies, the Italian firm has clearly been able to be competitive with the current formula. IMS goes on to basically say that WSBK is about more than one manufacturer, and can’t cater to Ducati’s whims even if they do have a lengthy history together. Check the press release after the jump.

Officially Official: Harley-Davidson “Sells” MV Agusta to Castiglioni Family

08/06/2010 @ 11:53 am, by Jensen Beeler11 COMMENTS

There has to be a bevy of high-fives going on in Milwaukee right now, as Harley-Davidson has finally unloaded MV Agusta from its holdings (we broke the news on the purchase earlier this morning). Harley-Davidson bought MV Agusta for $109 million back in 2008 (most of which was bad debt), and now just a little over two years later is making a tidy profit of…well, nothing. After wiping the books clean, investing in new infrastructre, and getting MV Agusta back on track with an all new model line-up (with a bike on the way), Harley-Davidson saw a paltry sum of €1 cross its desks. Harley-Davidson shares are down 3.5% as of this writing.

Instead Harley-Davidson is calling things even with the Castiglioni family, who would have seen a stock pay-out had the company exchanged hands with another buyer, like TPG for instance. The Castiglioni’s stock was worth somewhere between €20-€30 million, and now with 100% ownership, the Italians are free to once again run MV Agusta into the ground, just like they did leading up to 2008.

Harley-Davidson & MV Agusta press releases are after the jump. One interesting point of note that taking the helm of MV Agusta is former Ducati General Manager and Chief Engineer Massimo Bordi. Bordi was once offered the job of CEO at Ducati, but turned it down, and the position was filled by Gabriele del Torchio, Ducati’s current CEO. Bordi’s last item of business at Ducati was trying to sell the Italian brand to Harley-Davidson, which makes for some good irony in today’s announcement.

April Fools: Buell/Bombardier Team Up to Launch Bomber Motorcycles – 1190cc Motorcyle in the Works [UPDATED]

04/01/2010 @ 11:30 am, by Jensen Beeler32 COMMENTS

UPDATE 3: April Fools.

UPDATE 2: Avril Foujour of BRP has made a statement to Asphalt & Rubber confirming the press leak.

UPDATE: It looks Bomber Motorcycles has twitter and Facebook accounts both suggesting news to be released on Friday. Logo addded to the story.

A day ahead of its scheduled release, it would appear that someone inside Bombardier Recreational Products (BRP) has leaked an announcement that Erik Buell Racing and BRP will form a new motorcycle company called Bomber Motorcycles. The press release, which was posted on the Buell enthusiasts forum Bad Weather Bikers has now been taken down, perhaps by request of Erik Buell Racing or Bombardier. But it appears to have come from someone at Bombarider, and was thankfully forwarded to us by a quick spotting member. This would seem to confirm earlier chatter we heard last week in the Buell camps about a Bombardier connection that we dismissed as fallout from the Alan Cathcart article in DealerNews.

The surprise announcement couldn’t come on a worse day, although it looks like it was actually scheduled to occur tomorrow to avoid April Fools confusion. Never-the-less the press release outlines the creation of a joint-venture between the two companies, with a 1190cc sportbike slated for arrival late in 2010. Dubbed the Stratofortress, the bike features what sounds like a new Rotax powerplant that has 1190cc’s on board, and uses a 60 v-twin configuration. According to the release, the Bomber Stratofortress certainly sounds the part, making 160hp and weighing an alleged 365lbs dry. More after the jump.

FB Corse Spins MotoGP Rejection, Will Enter at Jerez

03/17/2010 @ 3:57 pm, by Jensen Beeler5 COMMENTS

Literally no sooner did we finish our piece on FB Corse missing the boat to start MotoGP at Qatar, than the want-to-be race team released its own press statement, putting some spin on the situation. In what seems to defy logic, FB Corse claims that they have been admitted into MotoGP, and will start at Jerez round of the series, which seems to “enhance” the statement by Dorna that the team may be able “to join the grid once the MotoGP paddock returns for the European stage of the championship.”

This is of course not the first time the team has put a positively rose-colored perspective on a situation, one example of which being their adamant statements that John Hopkins was confirmed to ride for the team (this would latter prove to be a false statement). Continue reading for the rest of this racing melodrama.

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