Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

January 2013: The MotoGP & WSBK Story, So Far

02/02/2013 @ 3:06 pm, by David Emmett7 COMMENTS

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With the first full test for the World Superbike class behind us, and the first test of the MotoGP grid about to get underway at Sepang at the end of this week, it is time to take a look at motorcycle racing’s pre-season, and evaluate where we stand so far. Just what is the state of play for both MotoGP and World Superbike in 2013?

The question is even more pertinent now that both series have been taken under the wing of Dorna, much to the consternation of World Superbike fans and, to some extent, the WSBK paddock as well. It was feared that Dorna would either kill off World Superbike entirely to strengthen the position of MotoGP, or impose such stringent technical regulations on the series as to dumb it down to Superstock spec.

Fortunately, neither of those options looks likely. World Superbikes will continue as a separate series, Dorna CEO Carmelo Ezpeleta was keen to explain when quizzed about the takeover at Ducati’s Wrooom launch event early in January. The aim is to build a strong WSBK series to stand alongside MotoGP, preserving the unique identity of the two series – WSBK as a place to race production bikes, MotoGP as the series for racing prototypes.

But exactly how should the phrase “production bikes” be interpreted? As a hotted up version of the road-going model, as is the intention of Superstock, or as a genuine racing machine built using the production bike as a basis, which is much closer to what some regard as the ethos of WSBK? The answer, it appears, will lie somewhere in the middle, and the factories will have a major say in how this all turns out.

Ben Spies and His Pramac Ducati Livery

01/16/2013 @ 2:55 am, by Jensen Beeler14 COMMENTS

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Along with the unveiling of the Ducati Corse factory team, Ben Spies, Andrea Iannone, and the rest of the Pramac Ducati team were on hand at the 2013 Wrooom event to unveil their factory-supported hardware. Continuing the close relationship between Ducati Corse and Pramac Team Principal Paolo Campinoti, the Pramac Ducati squad will help Ducati develop the Desmosidici race bike during the 2013 MotoGP season.

Though the logos may be sparse, Pramac Ducati sees the addition of Ignite Asset Management to the team’s livery, a New York-based asset management firm. Moving from the factory Yamaha team to the Ducati “junior” squad, Spies will be joined by Moto2 star Iannone, who captivated fans last year with his aggressive riding style and back-end cornering procedures.

First Shots of the Ducati Desmosedici GP13

01/15/2013 @ 11:43 am, by Jensen Beeler24 COMMENTS

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Ahh, now here is the genuine article. Relatively unchanged from the bikes raced at the Valencian GP, the Ducati Desmosedici GP13 has finally broken cover at the 2013 Wrooom event. Shown here we see the Ducati Corse bikes of Nicky Hayden and Andrea Dovizioso, which will race alongside the similarly-spec’d machines of Ben Spies and Andrea Iannone in the Pramac Ducati “junior” team.

Unveiled just moments ago on the mountain’s summit, we’re still waiting for Ducati Corse to drop the hi-res version of these photos in our mailbox, so more details and snaps as we get them. In the meantime, notice how the shots after the jump aren’t nearly as creepy as the ones released by Yamaha earlier this morning.

Trackside Tuesday: What Lies Ahead

11/06/2012 @ 8:08 am, by Scott Jones9 COMMENTS

With all three world titles settled as we head to Valencia, some find their attention more focussed on the test that follows the season’s final round, rather than on who will win any of the weekend’s three races.

Certainly Rossi’s future reunited with Yamaha and Jorge Lorenzo as teammate is a subject of great interest, as is Marc Marquez on a factory Honda. But also there’s the future of Ducati to ponder, as a returning Nicky Hayden is joined by Andrea Dovizioso, while Ben Spies and Andrea Iannone join up to ride for the factory’s junior team.

Here are four gifted riders with several world championships between them. But as good as they are, none of them is Casey Stoner. And none of them has the financial backing of Valentino Rossi, who was able to ask for major changes to the GP11 and GP12 designs, none of which resulted in a package that would allow Rossi to return to the front of the pack.

Interview: Filippo Preziosi Talks about Ducati’s Four Riders, Future Developments, & The Spec ECU Rule

09/19/2012 @ 3:10 pm, by David Emmett4 COMMENTS

Ducati Corse director and Ducati’s engineering guru Filippo Preziosi was a busy man at Misano. Besides overseeing the race weekend at the circuit and preparing for the test on Monday, Preziosi spent a lot of time talking to a number of journalists. I was one of the lucky few who were offered ten minutes with Preziosi, and so I jumped at the chance.

In the interview, Preziosi covered a number of topics: the Ducati junior team strategy, Ducati’s four riders for 2013, the current and expected developments for next season were all among the subjects discussed. Preziosi also talked about the effect of the spec ECU, which will be introduced for 2014, and gave the impression he was not necessarily opposed to the idea. After the jump is what Preziosi had to say.

Thursday Summary at Misano: Of Fallen Riders, Ducati’s Junior Team, & The ECU Face Off

09/13/2012 @ 4:57 pm, by David Emmett8 COMMENTS

The return to Misano was always going to be an emotional affair, the first time MotoGP has returned to Marco Simoncelli’s home circuit – now renamed in his honor – since the Italian fan favorite was killed in a tragic accident at Sepang last October. Though Simoncelli is being remembered in many different ways during the weekend – nearly all of the riders in all three classes joined for a lap of the track by bicycle this evening – the remembrance has been cheerful rather than mawkish, a celebration of his life rather than mourning at his death.

Fans, riders, mechanics, photographers, journalists, many have made the pilgrimage to Coriano, Simoncelli’s home town just a few short miles from the track, paid their respects and headed to the circuit feeling better for the experience. Simoncelli’s ghost may haunt the paddock at Misano, but happily, he does so in the guise of Casper rather than Banquo.

There is more than enough to keep the minds of those present engaged. Uppermost in most people’s thoughts is Ben Spies’ decision to go to Ducati to race in the Ducati junior team that is to be run by Pramac. Both of the 2013 factory Ducati riders welcomed the signing of both Spies and Andrea Iannone, with Andrea Dovizioso and Nicky Hayden saying it was a good decision by Ducati.

Both Spies and Iannone had proven their speed, and Spies’ experience at the factory Yamaha team would be very valuable to Ducati in helping to develop the bike. There was surprise at Spies’ decision – “I thought he would go to World Superbikes” Dovizioso told reporters – and both men were interested to see how he would perform on the Ducati.

Official: Ben Spies & Andrea Iannone to Pramac Ducati

09/12/2012 @ 11:04 am, by Jensen Beeler26 COMMENTS

The speculation on where Ben Spies will land for the 2013 MotoGP Championship can finally come to conclusion, as Ducati Corse has announced the signing of the American to its “Junior Team” for next season. Spies will be joined by Moto2’s Andrea Iannone, where the two riders will race out of the Pramac Racing garage, which has also renewed its partnership with Ducati. Both riders will use “official” equipment according to Ducati’s press release.

You may recall Ducati’s “Junior Team” strategy, where the satellite Ducati effort will be closely linked with the folks back at Borgo Panigale. It is Ducati Corse’s hope that having four closely equipped Desmosedici GP13 race bikes will aid in the development pace for the company’s MotoGP program. While Iannone is clearly a talent the team wants to develop for the future, the addition of Ben Spies to the Pramac squad ensures that a capable hand is on the bike from the onset.

Before taking the ride at Pramac Ducati, Spies was linked to a multitude of other offers, including Honda Gresini and Suzuki in MotoGP, as well as the factory BMW team in World Superbike. With each option having its drawbacks and advantages, Spies’ move to Ducati keeps him on factory/near-factory equipment, and perhaps more importantly, in the MotoGP paddock where better options could come to light for the 2014 season. Ducati Corse’s press release is after the jump.

MotoGP: Hector Barbera Fractures Vertebrae at Indy

08/17/2012 @ 4:28 pm, by David Emmett9 COMMENTS

Hector Barbera will be forced to miss the Red Bull Indianapolis GP, after suffering a back injury during the morning session of Friday’s free practice for the MotoGP class. Barbera suffered a nasty highside at Turn 16, his rear wheel appearing to catch on a section of track which appeared still to be dirty, and in the ensuing crash, Barbera landed on his neck and fractured three dorsal vertebrae, D5, D6 and D8. He was taken to the local Indianapolis Methodist Hospital, and has been ruled unfit to race.

MotoGP: Ducati Corse’s New “Junior Team” Strategy

08/02/2012 @ 11:11 am, by David Emmett11 COMMENTS

Ducati is on the verge of a large-scale overhaul of a major part of its MotoGP strategy. In 2013, its approach to satellite teams is set to change radically, with its satellite structure set to receive factory-spec Desmosedicis that will have a much closer relationship with the Borgo Panigale factory, says Ducati boss Alessandro Cicognani. “The main goal is to have a more competitive bike,” Cicognani said, speaking to us after the race at Mugello. “In this scenario, we are thinking that the satellite team could be a help to achieve more effective results more quickly for the factory team.”

The idea is to take a leaf out of Yamaha’s book, Cicognani explained. “The strategy we are thinking about is like a Tech 3 but with factory-spec bikes, something like that,” he said, while emphasizing that the plans had yet to be finalized. “We are thinking about it. We have some ideas.”

Trackside Tuesday: Third Time’s the Charm?

07/31/2012 @ 6:33 pm, by Daniel Lo5 COMMENTS

Only a select few men in the world can say they have defeated Valentino Rossi in a last lap duel in a MotoGP race. On that very short list is one Toni Elias, who bested the Italian legend to the checkered flag for his first and only premier class victory at Estoril in 2006, on a satellite machine no less. Championship-deciding repercussions aside, the win granted Elias a contract extension at a time when his GP career was in doubt.

However, the onset of the 800cc era, coupled with the introduction of control tires the following year, would prove to be the start of a rough roller coaster ride for Tiger Toni. Five seasons, a Moto2 World Championship title, and two MotoGP exits later, Elias was given an extremely rare third shot at a premier class ride this past weekend as a replacement rider for the Pramac Ducati’s Hector Barbera. True to the up and down nature of his career in recent years, this opportunity came just a week after he parted ways with the Mapfre Apspar Moto2 team at the previous round in Mugello, after being unable to replicate his title-winning form back in the GP middleweight class.

Unfortunately, his latest attempt at challenging the fastest motorcycle racers in the world came to an abrupt and disappointing end after crashing out of the US GP on only his second lap. With no further confirmed top class appearances on the horizon, Toni’s tenure at the pinnacle of the sport appears to have ended in the gravel trap at Laguna Seca. However, a MotoGP race win will always be on his curriculum vitae, and that’s no small feat.