It’s been bad year so far for motorcycle industry CEO’s in the United States, as we hear the Piaggio Group is having a shake-up of their own. After six years with the Italian company, Paolo Timoni is stepping down from his position as President & CEO of the Piaggio Groups Americas office, and will be replaced by Miguel Martinez. Martinez is the former General Manager of Piaggio Spain, and will report directly to Stefano Sterpone, Executive Vice President EMEA & Americas 2-Wheeler Sales & Marketing.
The North American distributor for the Piaggio Group (PGA) has released pricing and availability info for the company’s 2011 range of motorcycles and scooters for the Aprilia, Moto Guzzi, Vespa, and Piaggio brands. While most of the scooters are immediately available, many of the big bikes will come in the first half or middle of 2011. Noticeably absent from the pricing and availability sheet are the 2011 Aprilia Tuono V4 R & 2011 Aprilia RS4 125, but the 2011 Aprilia RSV4 Factory SE ($22,499 MSRP/mid-2011) is listed along with the base model RSV4 R ($15,000/mid-2011). Check after the jump for a full breakdown of prices and availability times.
After moving its Canadian distribution to its United States office last year, the Piaggio Group is pledging to improve its Canadian dealer network and customer relations. The move out of Canada, which reportedly has spurned law suits, is just one example of the major problems Piggio is experiencing in North America, as even the United States office isn’t exactly known for its great dealer support and customer service (just ask your local Aprilia owner how long it takes to get replacement parts).
The Piaggio Group is reporting an 11.2% increase in its first quarter 2010 sales across its motorcycle and scooter subsidiaries compared to last year’s numbers. The group netted €2.9 million for Q1, which is noticable increase from its €4.7 million loss in Q1 of 2009. For motorcycle sales alone, the company saw a 12.4% increase unit sales, with the European market leading the charge.
The Italian press is one of those entities that you have to both love and hate at the same time. Rumors are swirling today in Italy about a possible merger between Ducati and Piaggio that is being investigated by strategy consulting firm McKinsey & Co. According to reports, the goal of such a merger would be to create one large Italian motorcycle manufacturer capable of competing with the Japanese Four. However like all good gossip, you have to consider the source and run things past the smell test, and this rumor smells like something fanciful made up by the Italian media.
The Piaggio Group has annouced that it has devised a new business plan for its subsidiary, Moto Guzzi. According to Roberto Colaninno, President of the Piaggio Group, the new business plan will ensure that Moto Guzzi releases a new line of motorcycles during the 2011-2012 model year.
Helping fuel this product line extension will be the investment of €12 million that the parent company plans to dump into Moto Guzzi’s coffers, but the money comes attached with some interesting strings from the European Investment Bank. More on this after the jump.
This week, the Piaggio group, which owns several brands including Aprilia & Gilera released its 2009-2012 strategic plan, where it told investors that the company intends to develop a range of sports bikes with mid-sized engines for the American market.
What that means exactly is fairly vague, as no other details beyond this simple statment were given, “The Group intends to work on the growth of different brand names, also through the development of sport bikes with mid-sized engines.”
Many have speculated that this means that Aprilia will be releasing a 600cc sport bike to go along side its RSV4, and that seems like a fairly logical conclusion.
And then, we remembered this rumor from last year, Gilera 600cc Supersport 2009 Fact or Fiction?
The Piaggio Group Americas is opening a new national technical center in Costa Mesa, CA. The 12,000 square foot facility houses the company’s product testing and technical training operations, including factory product training and classroom instruction for service technicians from all U.S. and Canadian dealerships, as well as Latin American importers. Piaggio, which had all-time record-setting U.S. sales in 2008, continues to expand both its model line and dealer network with over 500 dealers serving customers in North America. The company also anticipates ongoing strong demand for its diverse range of scooters and motorcycles as consumers shift focus to more economical personal transportation.
The Piaggio Group, which owns Piaggio, Vespa, Gilera, Aprilia, Derbi and Moto Guzzi, has just been given the green light on a seven year, €150 million loan from the European Investment Bank (EIB). The money is ear-marked to be used for R&D, with a focus on hybrid and electric vehicles. Read more about the loan after the jump.
I’ve sat on this story for a few days now, trying to figure out what exactly is going on? Is Aprilia once again digging up the Gilera brand as a sportbike entry? Is this wishful thinking by an Italian designer known for “concept” sketches? Is this poor reporting by the motorcycle blogsphere? Or all of the above?
Let me start from the beginning, and in the end I’ll let you decide.