
We could write a long list of what those involved in the Valentino Rossi-Ducati partnership have lost. Money, reputation, time, all have been lost in large quantities and on behalf of some of the most important people in motorbike racing. Smaller losses of various kinds have been incurred by many more people whose livelihoods are tied to Rossi’s success. But a huge number of people have lost something intangible but nonetheless important because of the inability of Rossi and Ducati to produce a winning package.
As fans of motorsport, we have been fortunate to be present to watch and participate in, even if only as spectators, the career of a truly remarkable sportsman. World Champions gain entry into an elite club, but multiple World Champions whose careers span many years, formulas, and sets of rules, are rare indeed. And among those few individuals, the even rarer sort who not only win and win and win on the track but also inspire millions of fans across boundaries of nationality, gender, brand loyalty, and so on are even more remarkable.
Rossi is one of those supremely rare people, and he holds that distinction regardless of having his detractors. Whatever a minority chooses to feel about him, he has accomplished more as a motorcycle racer than anyone since Agostini, and in some ways he has accomplished much more. One of those ways is in his ability to charm millions of people via his skills in the media.
Agostini raced before the internet, before today’s massive TV audiences, and simply didn’t have the opportunity to reach as many people as Rossi has. Those many people who were attracted to motorcycle racing because first they felt an attraction to Valentino Rossi have lost something since his switch to Ducati. They have not felt much of the joy that his style and success thrived on during the Honda and Yamaha years.
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