Yamaha R1M Café Racer by Holographic Hammer

Even if most of it is just manipulating pixels, we are big fans of the work being done by the guys at Holographic Hammer, as they are bringing something fresh and unique to the industry, which is always a good thing. That being said, we wanted to take a minute to talk about one of HH’s recent pieces: a café racer design based off of the Yamaha R1M superbike. The idea is sort of out there, but yet also makes a reasonable amount of sense. Let’s be frank, the idea of using an R1 for a café racer concept is our kind of crazy. But, the design also makes some sense when you look at Yamaha’s recent focus on its “sport heritage” lineup, which is an attempt to appeal to the post-authentic crowd.

BMW Brings Emergency SOS “eCall” System to Motorcycles

In an effort to improve safety for motorcyclists, BMW Motorrad has developed what it calls an “Intelligent Emergency Call” system, which allows motorcyclists to call for help with the touch of a button on their motorcycle. The system is part of a larger push in Europe for an “eCall” emergency SOS program that would alert emergency personnel to a vehicle crash with greater expediency and efficiency. According to the pan-European eCall trial, systems like BMW’s can bring emergency services to a crash scene 40% to 50% faster, and the European Commission estimates that an eCall system like BMW’s could save up to 2,500 lives each year (saving €26 billion in the process, as well).

More Electronic Rider Aids Comes to the Dirt – Husqvarna’s 2017 Motocross Line Features Traction Control

The rise of electronic rider aids has come to consumer-level dirt bikes, with Husqvarna now offering traction control on all of its four-stroke motocross motorcycles for the 2017 model year. Traction control on dirt bikes isn’t a new concept, with racing machines featuring the technology for almost a decade now (in some form or another, and depsite what the rules say), but Husqvarna’s foray into the use of electronics marks a new era for consumer dirt bikes. As we see already in the on-road segments, traction control and other electronics are proving themselves to be the new horsepower.

What the Honda Kumamoto Factory Closure Means for You

After devastating tremors in the region, Honda’s Kumamoto factory, as well as the facilities of their nearby suppliers, were closed for equipment and structural repairs. Making progress on those repairs, Honda partially re-opened its Kumamoto facility two weeks ago, though the factory’s production capabilities currently remain limited. Now, the latest word from Honda is that Kumamoto will be back to full capacity by mid-August of this year, though it goes without saying that the production time will affect the rollout of several Honda machines. For those who don’t know, the Kumamoto factory is Honda’s flagship installation, and it produces many of Honda’s top motorcycles (Gold Wing, CBR1000RR, VFR1200F, CRF250X, etc).

Ride in Peace, Michael Czysz

It is with a heavy heart that we report the passing of Michael Czysz, who finally succumbed to his years-long battle with cancer today. Michael is known best in our two-wheeled circles for starting the MotoCzysz C1 MotoGP project, which eventually morphed into the Isle of Man TT winning electric motorcycle race team of the same name. However, Michael’s accomplishments outside of the motorcycle industry are perhaps even more impressive, as he was a prominent designer for the rich and famous through his Architropolis design firm. I think it is Michael’s vision for ingenuity in the design world that fueled his work with motorcycles, as Michael’s machines featured a number of innovations of his own creation, which surely flowed from his creative personality.

Tamburini T12 Massimo – The Maestro’s Last Work

It has been exactly two years since we lost Massimo Tamburini, the father of iconic motorcycles like the Ducati 916 Superbike and the MV Agusta F4. Despite his passing, the Italian designer’s influence can still be felt in the motorcycle industry today, and his creations continue to be highly coveted pieces for motorcycle collectors around the world. Many know that Tamburini was the “ta” in Bimota, which saw The Maestro team up with Valerio Bianchi and Giuseppe Morri, and together the three pillars of the industry would create countless exotic two-wheeled examples. In essence, Tamburini’s name can be linked to the most lust-worthy motorcycles in the modern era, and we are about to add one more machine to that list.

Ducati Tops Pied Piper Dealer Rankings, Yet Again

Yet once again, Ducati has topped Pied Piper Prospect Satisfaction Index (PSI) – showing the continued prowess of Ducati dealerships in the United States. For those that aren’t familiar with Pied Piper, the company’s Prospect Satisfaction Index is sort of the Consumer Reports of dealership network experience, and acts as a bellwether as to how a brand is performing while facing the consumer. As such, the PSI takes into account a mixture of “mystery shopper” experiences along with actual sales success for each brand, thus giving a mixture of subjective and objective measurement for a company’s dealer network. This is the third year a row that Pied Piper has ranked Ducati as its top brand (its Ducati’s 10th year in the Top 3), and its easy to see why.

Yamaha Folds Star Motorcycles Back into Its Core Brand

The eagle eyes at Motorcycle.com have noticed that Yamaha Motor Corporation is in the process of folding its Star Motorcycles cruiser brand back into the company’s core motorcycle business, under the Yamaha name. The move is a tectonic shift for the space, as Star Motorcycles was Yamaha’s attempt to give Harley-Davidson a run for its money with superior “metric cruiser” offerings. As such, the brand was originally set aside from Yamaha’s other motorcycle models, in an attempt to set Star Motorcycles away from the “Jap Bike” mentality that existed at the time in the cruiser demographic. Yamaha, along with Honda, Kawasaki, and Suzuki have had limited success in this regard, despite offering superior machinery on virtual every metric, save one: their bikes are not from the Bar & Shield brand.

Praëm BMW S1000RR – Getting Modern with Retros

We really like what we’ve seen so far from the guys at Praëm. Their first proper build, based off a Honda RC-51, was waaaay outside the box, and featured some really interesting design elements for us to chew on. Their follow-up to that work is no different. The Praëm BMW S1000RR is a modern riff on the classic superbike design – think of it as a 21st century take on late-20th century racing. As the name suggests, the donor bike is a BMW S1000RR, but the styling comes from something you would see in the 1980s – perhaps at the Suzuka 8-Hour endurance race, as Praëm suggests in their text. The “Optimus Praëm” build is a logical, yet a highly more functional, response to what we have seen in the café racer scene as of late.

MV Agusta Looking to Part Ways with Mercedes-AMG

The story of MV Agusta continues with even more interesting developments, as the Italian motorcycle manufacturer seems intent on buying back its shares from Mercedes-AMG, and recapitalizing with new investors. Talking this week to Italy’s Il Giorno, MV Agusta CEO Giovanni Castiglioni said that he is “negotiating a buy-back of shares,” though that might be a task easier said than done for the Italian CEO. This is because MV Agusta’s current financial predicament is due primarily from the company’s massive debt accumulation, which now totals over €40 million. To complicate matters further, some of that debt was secured by the involvement of AMG, and its investment contract stipulates that if AMG doesn’t own 20% or more of MV Agusta then the loaned sum is due immediately.

Cigarette Racing 42X Ducati Edition Racing Boat

02/17/2011 @ 9:52 am, by Jensen Beeler15 COMMENTS

It seems Ducati is willing to put its label on just about anything these days, boats being no exception. And when this press release hit our inbox this morning phrases like “you’ve gotta be f*ing kidding me!” echoed off the walls of our still unfurnished office. But in all honesty when we opened the email and saw pictures of the red & white Cigarette Racing boat, we perhaps regretted our initial impression.

Straight out of a Miami Vice episode, the 42′ hull of the Cigarette Racing 42X Ducati Edition Racing Boat is pure white with red accents and Ducati logos. We’re not that into the ocean boat racing thing, but boy have they come a long way from what little of the 1980’s we remember. While we’d probably never own such an impractical machine (motorboats are cheating anyways), we certainly wouldn’t turn down a chance to romp around for a day in this 42X Ducati Edition speed machine, what with its dual 1,100hp Mercury Racing engines (that’s 2,200hp for the mathematically challenged).

Ducati Corse Adds Diesel to Partnership List

01/10/2011 @ 8:41 am, by Jensen Beeler11 COMMENTS

Ducati Corse is slowly becoming the Lord of the Rings in MotoGP — bringing together some of the largest brands outside of the industry into the pinnacle of motorcycle racing. Already announcing Mercedes Benz’s tuning house AMG as its official car sponsor to the Marlboro Ducati MotoGP team, Ducati announced ahead of today’s start to the Wrooom event that apparel company Diesel would be added to the team’s rostrum of sponsors.

The maker of tight skinny jeans and other fashionable items, Diesel will be adding its “Made in Italy” brand to Ducati’s Italian bikes, and will also supply the Ducati Corse team with apparel for the 2011 season, which we can also only imagine will be made available to the public as well with a modest mark up on the not so modest base prices. Still say what you will about Italians and their fashion, one thing remains impressively true: Ducati is crushing it right now when it comes to finding dollars to go race in MotoGP.

AMG Sponsoring Ducati MotoGP Team

11/17/2010 @ 8:09 am, by Jensen Beeler11 COMMENTS

Announced last night at the L.A. Auto Show, Ducati and AMG (Mercedes-Benz’s tuning house) have formed a partnership between the two brands the will first manifest itself by having the German car tuner sponsoring the Italian company’s MotoGP team. Rumored for over a month now, this announcement finally puts to bed the speculation that Fiat would sponsor Ducati now that Valentino Rossi has joined the Rosso Corse team, and is also the first official sponsorship announcement for Ducati Corse’s 2011 season.

With Rossi healing his wounds back in Italy, Nicky Hayden was on hand for the event with a Ducati Diavel and Mercedes-Benz CLS 63 AMG on stage with him. Asked what he thought about the partnership, Hayden replied, “Well, if this is my company bike and this is my company car, I’d say I’m doing pretty well.” We’d tend to agree.

The World is Not Enough – Bajaj Wants to Create a Three-Way Alliance with KTM & Kawasaki

09/24/2010 @ 2:12 pm, by Jensen Beeler3 COMMENTS

According to Indian publication Bike Advice, Bajaj is looking to cultivate its relationships with KTM & Kawasaki further, hoping to create a three-way alliance that would build off the strengths of each company. Since 1986 Bajaj has had technical ties to Japanese manufacturer Kawasaki, with Bajaj paying royalties to Kawasaki for basing its creations off Kawasaki designs. Bajaj and Kawasaki also share distribution channels, with Bajaj motorcycles being sold at Kawasaki dealerships, and vice versa.

In 2007 the Indian manufacturer bought a 17% stake in KTM (Bajaj has since increased its stake in the Austrian company to 35% in 2008, with further investment plans rumored), which allowed Bajaj access to Europe and KTM access to India. Bajaj has also gained some of KTM’s knowledge on two-stroke motors, while KTM has seen the small-bike specialist help them with its soon-to-be released KTM 125 Duke project.

With all these relationships being fostered, and obvious synergies existing, Bajaj wants to take its relationship with each company to the next level (in America we call that Third Base), and change the level of collaboration so it goes three-ways. The affect would be a merger, without the merger.

Brammo Taps Flextronics for Global Production and Assembly Strategic Partnership

09/15/2010 @ 12:00 pm, by Jensen Beeler11 COMMENTS

It’s hard to make strategic business partnership announcements sound sexy. Between all the hyperbole about how two companies are going to shift the industry paradigm and synergize the supply chain matrix, the average consumer’s eyes glaze over, and drool starts seeping out from the corners of their mouths. So bear with us on this one, because the announcement (or is the term Brammouncement?) of Brammo and Flextronics is an important one not only for the Ashland based company, but also for the electric motorcycle industry as a whole.

Some of the biggest problems facing any startup in the motorcycle industry are distribution and assembly. With the demand for electric motorcycles being a global issue, electric motorcycle startups, which are based primarily in the United States, have to not only grow their businesses domestically, but perhaps more importantly they need to foster a presence abroad in foreign markets.

With Europe and Asia easily out-pacing the demand in the US for electric transportation, an issue of contention for cash-strapped startups like Brammo has been how to grow globally and effectively with their limited budgets. The solution in this case for Brammo, is partnering with Flextronics, and using their scalable global production facilities.

US Highland Deal Could Lead To 20,000 Units/Year By 2012

05/06/2010 @ 12:53 pm, by John Adamo7 COMMENTS

Oklahoma powersports startup US Highland recently announced they have one or two deals in the works. First they have a “tentative agreement” with a “global OEM” to license their motor technology. They are also discussing a deal to build bikes for a company to rebrand. It is unclear if the “global OEM” interested in their engines is the same one looking to rebrand the Highland machines.

However, both deals could bring US Highland from it’s original plan of building 700 motorcycles in 2010 and 1500 motorcycles next year to 20,000 units per year by 2012. To accommodate this growth US Highland will hire 200 to 300 people at their Oklahoma headquarters by the end of 2010. Hear more about US Highland and see the full press release after the break.

Triumph and Öhlins Announce Partnership

11/11/2009 @ 6:28 am, by Jensen Beeler7 COMMENTS

2010-Speed-Triple-Ohlins-EICMA

Triumph has announced that it has formed a partnership with the Swedish Suspension house, Öhlins. The partnership will mean that Öhlins will provide compenants for a variety of bikes in Triumph’s “urban sports” range, namely the Daytona 675, Street Triple, Street Triple R, Speed Triple, and Tiger motorcycles.

Petronas Sponsorship Worth $24 Million to Fiat Yamaha

04/20/2009 @ 12:04 am, by Jensen BeelerComments Off on Petronas Sponsorship Worth $24 Million to Fiat Yamaha

pensive-valentino-rossi

You may remember that Petronas inked a three year deal with Fiat Yamaha, sponsoring the Rossi/Lorenzo duo in MotoGP. While Petronas has worked with Yamaha for eight years in a variety of fields, this marks their first collaboration with them in MotoGP, and it is costing them a pretty penny: $24 million for three years, or $8 million a year. For this sum, Petronas branding will appear on the Fiat Yamaha team’s bikes, equipment, and uniforms. Looking closer at the deal we see how large of a deal this is when compared to other similar sponsorships in MotoGP, while also at the same time, how the actual sum paid might be much less than $24 million.

 

Petronas to Sponsor Fiat Yamaha

04/11/2009 @ 4:57 am, by Jensen Beeler1 COMMENT

monster-fiat-yamaha-petronas-sponsorhip

The Fiat Yamaha Team has signed a three-year agreement with Petronas, the Malaysian national oil and gas corporation, who will become a new official sponsor to the MotoGP team. Under the new partnership, the Fiat Yamaha Team will carry the Petronas logo on both Rossi’s and Lorenzo’s bike’s as well as the team equipment and material.

 

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