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This year marks the 97th running of the Isle of Man TT, and the two weeks of practice and racing sessions should be considered a “must attend” item on any motorcyclist’s bucket list.

The TT is a special event to attend, and I can tell you as a journalist that it is one of the more surreal motorcycle races to cover. First, there is the serenity in watching machines race on public roads, just inches sometimes from where you are sitting. There is no where else that gets you that close to the action.

And then, there is the pound of flesh that comes with the spectacle: the knowledge that statistically speaking, two racers will lose their lives over the course of the fortnight. It is sobering to know going into an event that you will likely report the death of an athlete.

Whether you are a fan of road racing or one of its detractors, I still feel that it should be compulsory to attend an Isle of Man TT before one can make comment one way or another on its continuance.

This isn’t just another motorcycle race, and this isn’t just another extreme sport; this isn’t life in the sand of the coliseum, but it’s also not going through life in the passenger seat.

There is something truly special about the Isle of Man TT, and until you experience it from beyond these words, they will just continue to seem hyperbolic.

It is easy to wax poetic about the TT – you will just have to attend one yourself to understand that. Until you do though, we aim to bring you the best Isle of Man TT coverage available over the next two weeks. So, here’s a primer of information, before we start cluttering your A&R news feed with TT postings.

When opportunity comes knocking, it is a fool who does not open the door. That is especially true when the opportunity is as unique as the chance to race at a World Championship level event.

Given the chance to shine on the world stage, you have to take that shot. So when Cameron Beaubier was asked to replace the injured Sylvain Guintoli inside the Pata Yamaha team for the Donington round of World Superbikes, I cannot imagine that he hesitated for very long before jumping at the chance.

As commendable as Beaubier’s choice is, it comes with some considerable risk. Not just to the reputation of Beaubier himself, but also to the standing of American motorcycle racing in the world.

As arguably the best motorcycle racer in MotoAmerica, the US domestic championship, his performance will be weighed on a silver scale, and used as a yardstick for the standard of racing in the US. The hopes and dreams of many a young American racer may lie fallow if Beaubier falls short.

Is it fair that the weight of responsibility should fall so heavily on Beaubier’s shoulders? Absolutely not. Yet fair or not, that is what will happen.

The reasons for this lie in the historical strength of US racing, and the important role it has had in the history of both the MotoGP and World Superbike championships.

In case you missed it, Jorge Lorenzo has signed with Ducati Corse for the 2017 and 2018 MotoGP World Championship seasons; but if you did miss that announcement, then the news that Yamaha Motor Racing boss Lin Jarvis will be at Thursday’s pre-event press conference at Jerez should finally convince you.

It is not so much that team bosses never appear in pre-event press conferences, but rather that such appearances are vanishingly rare, and often momentous. If Jarvis is not there to discuss Lorenzo’s move to Ducati, then something has gone very awry indeed.

We have been here before, of course. When Valentino Rossi finally announced he would be moving to Ducati in 2010, a similar procedure was adopted. So taking account of the lessons from that move, and of Rossi’s return to Yamaha, let us gaze into our crystal ball and see what we can expect for the upcoming days.

This story has no timely reason, other than I was working my way through Husqvarna’s media site for a different story, and noticed that there were finally some well-lit shots of the Husqvarna Vitpilen 701 concept available for download.

The Husqvarna Vitpilen 701, as you may remember, builds off KTM’s Husqvarna’s 690cc platform, but uses the “Vitpilen” neo-café racer aesthetic. The result is what you see here, and it blew the doors off the EICMA show in Milan when it debuted late last year.

With these high-resolution photos, that thankfully were not taken in the dark this time, we can finally see the details of the Husqvarna Vitpilen 701, which were such a highlight when it debuted.

More importantly though, we can get a greater appreciation of where KISKA is taking Husqvarna, both in terms of separating the brand visually from its sister company KTM, but also on how the brand will sit apart from the rest of the motorcycle industry as a whole.

While I have no doubt that we will continue to see more conservative shapes and graphics on Husqvarna’s going forward, especially from Husqvarna’s dirt bike offerings, the Vitpilen segment is very intriguing as it brings a completely fresh take on a very tired-out market segment.

For many, video games might just seem like a good way to waste an hour. But you should take note, as video games are roughly a $100 billion industry worldwide.

With that much money on the line, the gaming industry has had to evolve much more rapidly than our two-wheeled world, with video game companies not only looking for the latest trends and technologies, but also needing to be keenly more aware of their consumers’ traits and desires.

Because of this, the video game industry has made some interesting progress on understanding its users, and catering to their wants and needs.

One of these frameworks has always struck me as being highly salient to the motorcycle industry (among others), and since I finally bought my first gaming console a few weeks ago, the idea has come back to me as something we should talk about here on Asphalt & Rubber.

Farewell, MotoGP penalty point system, we barely knew you. In a press release issued today (and rather bizarrely, leaked to a Spanish journalist two days ago) the FIM announced that the Grand Prix Commission had decided to modify the penalty point system.

From now on, the only penalty to be imposed will happen once a rider accrues a total of ten points, at which point they will be disqualified for one race. The penalties for four (starting from the back of the grid) and seven points (starting from pit lane) have been dropped.

At a stroke, the penalty point system has been emasculated.

Last week, we published the story about how the EPA was laying claim to emissions regulation on production vehicles, even when they were being used privately for off-highway uses, such as racing.

This news sent a shockwave through the motorcycle and automotive communities, because this viewpoint from the EPA would drastically change not only the racing and track-enthusiasts landscape in America, but also the aftermarket sales of performance parts that are sold through the “race only” loophole.

As you can imagine, two-wheel and four-wheel enthusiasts were incensed over this revelation from the EPA, and I am sure a number of pitchforks were sharpened in the process.

So against my better judgment, I want to put forward to you an idea that I already know that many of you will disagree with out of hand: the unpopular argument that the EPA is right about all this.

It is Friday, and I am still not sure why there is dearth of publications covering the movements between RevZilla and Cycle Gear. The largest brick-and-mortar motorcycle retail chain, and the most influential online retailer in our industry have just come together under one roof. Boom goes the dynamite.

Intonations of this deal have been in the news space for almost a week now, and by my last count, outside of our coverage here on Asphalt & Rubber, there has only been Motorcyclist’s rehashing of RevZilla’s press release, this 64-word story by PowerSports Business, and RevZilla’s self-published letter on the topic, by CEO Anthony Bucci.

If that doesn’t say something about the current state of moto-journalism, then I don’t know what does. It is a topic worthy of its own story, but that will have to wait for another day. Instead, I am here to talk to you about business, millennials, and future of consumerism.

If the Movistar Yamaha launch at Barcelona made one thing clear, it is that the feud between Valentino Rossi and Marc Márquez will be just as bitter in 2016 as it was in 2015.

In Barcelona, Rossi once again repeated the litany of charges he leveled against Marc Márquez at the end of last season. Márquez had decided early in the season he would try to stop Rossi from winning the title, had played with Rossi at Phillip Island, done far worse at Sepang, then stayed behind Lorenzo at Valencia to hand him the title. For Valentino Rossi, nothing has changed since Valencia 2015.

Is this a problem for MotoGP? Those in senior positions in the sport certainly think so. At the Movistar launch, Yamaha Racing boss Lin Jarvis spoke of the need for respect from all parties.

On Friday, the FIM issued a press release containing an interview with FIM President Vito Ippolito, in which he said the FIM had asked Honda not to release the data from Márquez’s bike at Sepang, which Márquez claims shows evidence of a kick by Rossi, to prevent throwing more fuel on the fire.

Entirely predictably, neither strategy worked. When asked about Jarvis’ comment on respect, Rossi retorted that neither Márquez nor Jorge Lorenzo had shown him any respect at the end of last year.

Ippolito’s statement that the FIM had asked Honda not to release the data led to a host of news stories in the media, and more outpourings of rage among fans on social media and forums. This was a conspiracy, to hide the facts from the fans, they said. The controversy was back, and strong as ever.

So you made it into Moto3. Well done. That feat alone makes you one of the most talented motorcycle racers on the planet. You may think that the hardest part of the battle is behind you. You would be wrong.

You have your foot on the bottom rung of the ladder to MotoGP stardom. It is a rickety old thing, slick with grease, littered with broken rungs, and what look like short cuts and easier routes.

Before you embark on your Grand Prix adventure  -and what an adventure it is! – some words of advice from someone who has been in the paddock long enough to have his illusions shattered.