Another Ducati Scrambler Is Coming

The Scrambler Ducati models started out as a bid to capture the budding crop of millennial riders, who eschew from the current crop of values and segments that prop-up the motorcycle industry. For the past few months now, we have been hearing about the next model(s) to come for the Scrambler Ducati line (you can hear more about it on this episode of the Two Enthusiasts Podcast, by the way), and now we are seeing our first glimpse of those machines. Recent spy shots have been circling the internet this week, and they give us our best glimpse of what to expect from Ducati at the upcoming motorcycle trade shows.I’m talking about the “Scrambler 1100 Enduro” – as the press is calling it – which will slot in above the Ducati Scrambler “800” bike, and offer more off-road prowess to the Scrambler name.

California Formalizes Lane-Splitting Law

It finally happened, Governor Jerry Brown signed AB 51 into law, making California the first state to put lane-splitting on its books. Lane-splitting has always been legal of course (despite what other headlines might suggest), though was legal only by a technical loophole in the California Vehicle Code (CVC). The passage of AB 51 now formally adds lane-splitting as a condoned practice by the CVC; and more importantly, it expressly allows government agencies, like the California Highway Patrol, to create and teach best-practice guidelines. AB 51 still creates some basic jurisprudence issues, like granting legislative powers to the executive branch, but many in the pro-lane-splitting movement seem to look past that issue, instead focusing on what it brings to motorcyclists.

EPA Slaps Harley-Davidson with $12 Million Fine

The EPA DOJ have just come to a settlement agreement with Harley-Davidson, which sees the American motorcycle manufacturer agreeing to pay a $12 million fine for its Screamin Eagle “super tuner” devices. Also in the agreement, Harley-Davidson agrees to spend $3 million to mitigate air pollution (through a project to replace conventional woodstoves with cleaner-burning stoves in local communities), as well as to stop selling, buy back, or destroy any illegal devices that increase air pollution from the company’s motorcycles. While not quite the Dieselgate scandal that caught Volkswagen circumventing EPA emission standards, Harley-Davidson’s “super tuners” do provide an aftermarket solution for motorcyclists to circumvent the emission devices on their motorcycles.

Moto3: Sky VR46 Fires Romano Fenati

As expected, Romano Fenati has been formally released from his contract with the Sky VR46 team. The Italian was suspended from the team after an incident at the Red Bull Ring in Austria. That was a temporary measure, but it has now been made permanent. Fenati was released for behavioral issues. The Italian had been abusive towards members of the team, and had not behaved in a professional manner. The incident in Austria was just the latest in a long line of breaches of behavioral conduct, which included confirmed reports of verbal abuse and unconfirmed and unsubstantiated reports of physical conflict. The Sky VR46 team have announced that they will be bringing Lorenzo Dalla Porta in to join Andrea Migno and Nicolo Bulega in the Moto3 team.

Two New BMW R nineT Models Coming

Filings with the California Air Resources Board (CARB) suggest that BMW Motorrad has two more variations of its retro-styled motorcycle line coming to the USA: the BMW R nineT Pure and the BMW R nineT Racer. These two bikes would join the other two air-cooled models we have already seen from the Germans, the base model BMW R nineT and the recently released BMW R nineT Scrambler, which debuted at EICMA last year. Our friends at Motorcycle.com spotted the CARB filings, and believe one of the machines will be based off the BMW Lac Rose concept – an ADV throw-back to when the Dakar Rally actually raced to Dakar. The other model though, could be anyone’s guess, as BMW hasn’t dropped any other concepts or hints in the past months.

Q&A: KTM On-Road Technical Director Sebastian Risse – The Development of the KTM RC16 MotoGP Bike

Sebastian Risse is the man behind the KTM RC16 MotoGP bike which was presented on Saturday at the Red Bull Ring. An automotive engineer by training, Risse has been with KTM since 2008. He started out as a crew chief and chassis analyst on KTM’s now defunct RC8 Superbike project, but when KTM returned to Grand Prix racing in 2012, Risse took charge of the Moto3 project, which has gone on to be the benchmark in the class. Risse is currently head of all of KTM’s roadracing activities, and has overseen and led development of the RC16 MotoGP bike. After the KTM RC16 was presented, we spoke to Sebastian Risse about the differences and design choices which went into the bike.

Here’s a Custom Ducati XDiavel by Roland Sands Design

In the event’s 76-year history, this year marks the first time that Ducati has ever participated at the Sturgis Motorcycle Rally – the Italian company hoping to showcase its Harley-Davidson alternative, the Ducati XDiavel. Helping fuel that fire was a collaboration between Roland Sands Design and Ducati, which has given way to the creation of a one-off XDiavel with the usual RSD touches. This means a flowing single-piece body, the addition of a 19″ front wheel, and shotgun-style exhaust are added to the already stylish XDiavel. The RSD Ducati XDiavel is then finished off with metallic flake paint job, along with the usual bits and bobs from the RSD catalog. There is a lot of “Southern California” transmitted through RSD’s design into the Italian-born XDiavel.

2017 KTM RC16 Officially Debuts

The Austrian GP might be tomorrow, but today the news is all about MotoGP’s newest entrant, KTM Racing. The Austrian team used its home to debut officially its MotoGP program, showing the KTM RC16 MotoGP race bike in its officially Red Bull livery for next year. The livery itself is what you would expect between at KTM/Red Bull collaboration, with the same blue and orange paint scheme as can be found on the Red Bull KTM Moto3 squad. The big difference of course is the rumored fire-breathing, 270hp, V4, engine, which Bradley Smith and Pol Espargaro will attempt to tame. The bike’s next outing will be at Valencia, where Thomas Lüthi and Mika Kallio will ride with the MotoGP-regulars once again, competing as wild card entries.

MotoGP Considering Team Communication via Dashboards

Dorna is considering allowing communication between teams and riders via the dashboard. At a meeting today between Dorna and the teams, initial discussions took place over a system to allow teams to pass very brief messages to the dashboard of the bikes. The ability to pass messages between team and bike has been made possible thanks to the transponders currently being used in MotoGP. Those allow for a very limited and very short burst of communication as the bikes pass the timing loops at the track. Race Direction is currently using the system to pass signals to the dash in the case of a red flag, black flag or ride through penalty, but the system would also allow teams a limited ability to pass messages to the riders.

Norton Announces V4 Superbike, Again

A year ago, to the day, Norton announced that it was working on a street-going superbike that featured a 200hp, 1,200cc, V4 engine. Now, Norton confirms that news, saying that we will see the limited-production (200 units) machine later this fall. Yay. On the bright side, Norton posted a concept drawing of the new bike to its Facebook page, giving us at least something new to whet our appetites on the new motorcycle. The concept looks very similar to the sketch we saw last year, making today’s new a little bit about nothing. But, our friends at MotoFire report that Norton is still working on a 650cc project, which will debut later this year as well.

Let’s Hype This Bitch! – 60 Day Wait for the 2010 Ducati Multistrada 1200

05/24/2010 @ 2:30 pm, by Jensen Beeler10 COMMENTS

Ducati has reported that the first 500 initial pre-orders for the 2010 Ducati Multistrada 1200 have been filled, and there is now a 60 day waiting period for the new sport-tourer. Citing a strong reception to the Multistrada’s “four-bikes-in-one” capability, Ducati sees an additional 500 units to be sold in the coming months. This last statement seems sort of like a no-brainer, after-all another 500 bikes will be sold eventually, right?

Actually, the entire statement is sort of strange when you consider what 500 pre-sold orders really entails in a markets like the United States & Canada. With a plethora of dealers in these countries, the reality is that this statement amounts to dealerships pre-selling their initial inventory, which consisted of one or two motorcycles. Yes, the Ducati Multistrada 1200 is sold-out for the next two month, but when you ship only 500 units to the entire North American market, you can almost guarantee being sold out on a bike during its release, right?

For The Sake of the Game [Updated]

12/09/2009 @ 2:51 pm, by Jensen Beeler27 COMMENTS

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UPDATE: You can find Azhar Hussain’s response to this article on Brammofan.

Last week when I wrote my op-ed, I was content to say my piece on the issue of TTXGP/Mavizen conflict of interest, and then move along with other things. But considering the response the piece got, not only by Azhar Hussain himself, but also by others in the industry, as well as the recent announcements of Zero Motorcycles and Mission Motors entering the TTXGP racing series, I thought I’d give the issue another pass. Ignoring the name-calling, accusations of professional misconduct, and general pettiness that followed, I wanted to address and few things that have developed in this space, and why I’m still thankful the FIM split from TTXGP.

Tradition Is Not A Business Model: Mission Motors

10/27/2009 @ 7:10 pm, by Jensen Beeler9 COMMENTS

When is a motorcycle more than a bike? When does the electric motorcycle become more than a powertrain? One of the largest hurdles that electric motorcycles face (along with electric vehicles as a whole) is the public notion that these vehicles are like their internal combustion counterparts, and therefore fit into the same preconceived anatomy of what a motorcycle should look and behave like.

However, with electric motorcycles comes the opportunity to start with a fresh slate on how we move about on two-wheels. If form follows function, then with this new function should come a new form. Yet, I still find it amusing when I see electric motorcycles with fabricated fairing fuel tanks. Granted there is a lot to be said about industrial design and its relation to psychology, but I think this fact illustrates the unfluctuating desire of motorcyclists to make every square bike fit through a round-hole.

Despite this allegory, the motorcycle industry sees electric motorcycle startups challenging a lot of norms that we still cling to desperately in the motorcycle industry. Our final stop in the “Tradition Is Not A Business Model” tour of motorcycle startups, takes us to San Francisco, California and the offices of Mission Motors. Fresh on the heels of Mission’s announcement of the Neimen Marcus Limited Edition Mission One, I got a chance to sit down with company CEO/Founder Forrest North and Product Manager Jeremy Cleland, to talk about how technology changes the way we understand and use motorcycles; and perhaps more important, how manufacturers can design and build better motorcycles better in the future.

Tradition Is Not A Business Model: MotoCzysz

10/20/2009 @ 11:09 pm, by Jensen Beeler21 COMMENTS

Today I want to broach the subject of what it means to be not only a motorcycle startup, but what it means to be an American motorcycle startup. For a majority of our readers, the concept of American motorcycling is something that we have understood since our days as children. No matter how you came to this industry/sport/lifestyle, as a reader of A&R you no doubt have a strong personal compass of what is means to be an American motorcyclist, and it is something that you touch and understand on a daily basis.

The business side of this understanding is less straight-forward though. It is one thing to identify personally with what makes an American motorcycle, but it is a very different exercise to build a product that evokes that same emotion to the mass consumer. This concept becomes even more relevant today, as the motorcycle industry is still recovering from the news of Buell’s closure and Harley-Davidson’s drastic measures to stay afloat. With no precognition of this impending news, I headed to Portland, Oregon to talk to Michael Czysz, CEO of auto-biographically named MotoCzsyz. Czysz’s journey presents a unique story about a company that has twice attempted to create an American-bred sportbike, and as such is the appropriate company in which to frame our topic about what it means to be an American motorcycle startup.

Tradition Is Not A Business Model: Brammo

10/11/2009 @ 2:25 pm, by Jensen Beeler17 COMMENTS

A problem derived using game theory, the Prisoner’s Dilemma was first put forth by Merrill Flood and Melvin Dresher. Adapted over time, the classical prisoner’s dilemma goes like this:

Two suspects are arrested by the police. The police have insufficient evidence for a conviction, and, having separated both prisoners, visit each of them to offer the same deal. If one testifies (defects from the other) for the prosecution against the other and the other remains silent (cooperates with the other), the betrayer goes free and the silent accomplice receives the full 10-year sentence. If both remain silent, both prisoners are sentenced to only six months in jail for a minor charge. If each betrays the other, each receives a five-year sentence. Each prisoner must choose to betray the other or to remain silent. Each one is assured that the other would not know about the betrayal before the end of the investigation. How should the prisoners act?

Making the most rational decision, and acting solely for themselves, the best option for both prisoners is to defect. Under any circumstance, betraying their partner by ratting them out will generate the best possible aggregate result for the prisoner. However, because the choice to defect is both prisoners’s best move, it assures that the outcome will be a 5-year sentence for both of them.

Flood and Dresher’s problem illustrates the challenges involved in acting beyond one’s own personal gain, choosing instead to act for the good of the group. If everyone acted in this non-selfish manner, the group would thrive more richly than it would acting solely in their own individual best interest. But, because of the issue of free-riders, and as this game theory problem illustrates, there are significant hurdles that must be overcome in order to achieve these non-self-serving results.

One of the biggest challenges facing electric motorcycle manufacturers comes in the form of customer education. These companies must wrestle with not only how they convert current internal combustion engine (ICE) motorcyclists to electric motorcycles, but also how they will bring current non-motorcyclists into the industry. Not an easy task to begin with, the problem is compounded by the nearly non-existent marketing budgets these companies operate on. There is no question that there is a need to putt forth the argument for electric motorcycles in the industry, but with making that case comes a marketing decision that exemplifies our Prisoner’s Dilemma problem.

Who will take on the burden and challenge of educating an industry centered around the internal combustion engine, when doing so surely means a great investment in capital and resources, and also when the desired affect will bring no exclusive benefit to the company? That is to say, what company is going to take the time and money to begin changing the way motorcyclists think about motorcycles, and develop a market for electrics, when the return on that investment helps them just as much as it helps their competitor?

Tradition Is Not A Business Model: Zero Motorcycles

10/05/2009 @ 3:32 am, by Jensen Beeler17 COMMENTS

Walking into the office of a company is always an interesting experience. For a company, the work place is the first expression of the company’s culture. Similarly, workspaces are often a reflection of the people that work inside them, an occupational rorschach test if you will. Yet, despite its importance and revealing nature, a company headquarters is rarely experienced by the end-consumer. It is an interesting disparity that occurs in every industry, and the electric motorcycle scene is no different.

Tradition Is Not A Business Model

09/28/2009 @ 2:58 am, by Jensen Beeler10 COMMENTS

In my last year of business school I had to write a business plan in order to officially obtain a concentration in Corporate Innovation & Entrepreneurship. This was before the complete global economic meltdown, and entrepreneurship was still very much a dirty word in the hallowed walls of our MBA program. Many of my classmates were hoping for Wall Street jobs, and the class all-stars were all vying for jobs at the hottest hedge funds, so the idea of starting a company that would likely pay a negative paycheck in its first couple years was very much a foreign concept. It comes as no surprise then that only four or five business plans were submitted for consideration for the course concentration; one of which was mine, entitled Tradition is Not a Business Model – An American Sportbike Business Plan.

In this article, and its subsequent series of articles, I hope to re-examine what it means to start a motorcycle company in the United States. While my original business plan centered around the concept of a traditional motorcycle with an internal combustion engine, this series of articles will instead take the opportunity to look into corporate innovation in the motorcycle industry, through the lens of the newly formed electric motorcycle sector. In what I hope will become a weekly conversation on business in the motorcycle industry, we begin our discussion first with the perspectives of four entrepreneurs, which you’ll see in the coming Sunday Editions of Asphalt & Rubber.

Stay of Execution on Lead Containing Dirt Bikes for Kids

04/24/2009 @ 6:09 pm, by Jensen Beeler1 COMMENT

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It looks like there will be a respite over the battle to keep childrens’ dirt bikes on the showroom floors as the Consumer Product Safety Commission and officials representing motorcycle manufacturers and dealers have come to an agreement that will temporarily lift the federal ban on children’s motor vehicles that contain lead. The Motorcycle Industry Council has released at statement of its own about the temporary measure, and while they are pleased with the announcement, they urge Congress to step in and make a more permanent solution for children riders. 

 

BMW S1000RR To Be Priced Against Japanese Superbikes, Cheaper Than Ducati & KTM

04/17/2009 @ 12:36 pm, by Jensen Beeler5 COMMENTS

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BMW Motorrad USA will show the S1000RR superbike in the United States for the first time this coming Memorial Day weekend at the Miller Motorsports Park World Superbike round, with the bike hitting US dealership floors by January 2010. Pieter de Waal, Vice President of BMW Motorrad USA, has revealed that BMW intends to position the S1000RR against litre-class superbikes from Japan.

The Ducati Desmosedici’s Carbon Fiber Frame

04/16/2009 @ 3:33 pm, by Jensen Beeler1 COMMENT

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Ducati at the Qatar GP race last week release more photos and information on the Desmosedici GP9’s new carbon fiber frame. Ducati calls this “the next step in the advancement” of their GP series motorcycles. The objective behind the new frame is to create a chassis set-up in which each element carries out a specific function, to obtain the desired rigidity with as little weight as possible, thus attaining maximum efficiency.