Report: Honda RC213V-S Priced at ¥20 Million

According to a report made by The Asahi Shimbun, Japan’s second largest daily newspaper, Honda has green-lit the RC213V-S project, with a price tag of 20 million yen — roughly $170,000 USD. The Honda RC213V-S debuted at the 2014 EICMA show, and was as advertised: a MotoGP race bike with lights and mirrors added to it. Honda teased show-goers and the media by say that the RC213V-S model was only a prototype, adding more fuel to the speculation regarding whether the Japanese firm would actually produce the long-awaited model. Since its inception, price figures have been rumored and banded about, almost all of which were in the six-figure category.

Polaris Acquires Electric Motorcycle Business from Brammo

Polaris Industries has acquired the electric motorcycle business from Brammo, Inc. Polaris is also acting as a leading investor in the recapitalization of Brammo, which will enable Brammo to focus exclusively on the design, development, and integration of electric vehicle powertrains. This means that Polaris will takeover building electric motorcycles at its Spirit Lake, IA production facility, and that Brammo will continue developing EV powertrains for Polaris and other OEM partners. According to its press release, Polaris will start production of electric motorcycles in the second half of 2015.

Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Wherefore Art Thou KTM RC390?

12/04/2013 @ 3:08 pm, by Jensen Beeler45 COMMENTS

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KTM USA is going to have a mutiny on its hands if it doesn’t bring at least the KTM RC390 street bike to American soil, and we won’t even mention the KTM RC125 & KTM RC200.

Not only have bikes like the Honda CBR250R and Kawasaki Ninja 300 shown a lucrative market for small-displacement machines in the United States, but AMA Pro Racing’s recent announcement that it is considering a national racing class for ~250cc bikes should sweeten the pot for the “Ready to Race” brand.

Modular Design & Why the BMW R nineT is Such a Big Deal

12/03/2013 @ 2:34 pm, by Jensen Beeler20 COMMENTS

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The first of the new BMW R nineT motorcycles rolled off its assembly line today, a fact that is only newsworthy because so many motorcycle publications are struggling for content in these coming winter doldrums.

It was only a month ago that we were overwhelmed with stories of new bikes debuting in Milan, and now we motorcycle journalists must scrounge around for anything lurid that is at least tangentially related to motorcycles. I hear there is a law student in Italy selling nude photos of herself so she can buy a new scooter. Juicy.

Who doesn’t like a good tit story, right? But instead I offer to you perhaps the biggest development in motorcycling this year — a story that no one else has thought to discuss, until now — and it is about the BMW R nineT itself, and what it represents not only for BMW Motorrad, but also for motorcycling as a whole.

AMA Warns Against Possible Nationwide Helmet Law

11/11/2013 @ 4:43 pm, by Jensen Beeler89 COMMENTS

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The American Motorcyclist Association recently issued a bulletin stating that a federal task force from the Centers for Disease Control and Prevention (CDC) is poised to recommend a nationwide mandatory helmet law. True to form, the AMA is opposed to the recommendation.

Citing the organization’s official party line, AMA Vice President for Government Relations Wayne Allard said that while the AMA strongly advocates helmet use, the organization believes that motorcyclists should have the right to choose whether or not they wear a helmet.

The AMA press release goes on to refute the CDC task force’s claim (one that is backed up by the GAO, we might add) that there could be a meaningful economic benefit from drafting mandatory motorcycle helmet laws, citing that helmets do not prevent motorcycle crashes, that fatalities from motorcycle crashes are too few in number, and that their reduction would have no meaningful impact on the economy.

The AMA then also reiterated one of its main talking points, that the best way to reduce rider fatalities is to not crash in the first place, and thus programs in rider safety and training should be the focus of the government, not a mandatory helmet initiative.

Honestly though, it is about time that the AMA, and we as motorcyclists, got a bit more honest and real about motorcycle safety, and stopped capitulating to a vocal group of libertarian riders who see riding without a helmet as an integral part of motorcycling culture.

Going Viral: Motorcycling’s Lady Trope Problem

11/09/2013 @ 8:21 am, by Jensen Beeler51 COMMENTS

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About a year and a half ago, I wrote a post that compared two sets of photos that had been done by Portland, Oregon Ducati dealership MotoCorsa. The first set was called “seDUCATIve” and featured a model name Kylie and the Ducati 1199 Panigale — you can imagine what those photos looked like.

MotoCorsa did something interesting with its second set of photos though, which were titled “MANigale”. Featuring male mechanics from the dealership, these good-humored lads recreated Kylie’s poses with the Panigale, complete with heels, tube tops, and booty shorts. It was good fun, and since I have a personal vendetta with the “girl on a bike” trope of motorcycle marketing, it made for good commentary as well.

The seDUCATIve vs. MANigale article was a fairly popular story on Asphalt & Rubber, it had its couple days of fame, and that was that — or so I thought. For the past month now, the MANigale story has been hitting various more mainstream outlets worldwide — much to my surprise, but also delight.

Why Asphalt & Rubber Supports Riders for Health

10/03/2013 @ 11:10 pm, by Jensen Beeler11 COMMENTS

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You would have to be living in a hole not to have heard about the video footage of a Range Rover plowing through a group of motorcyclists, and the chase through New York that ensued afterwards.

I say this not because the video has been the highest trafficked article on Asphalt & Rubber this week so far, though it is; nor do I say this because the video has been posted to virtually every motorcycle forum and blog on the internet, though it has; but instead because the video has elevated itself out of our obscure sport and into the national, if not international, public consciousness.

It is rare that motorcycling finds its way into mass media, and unfortunately it is rarely a good thing when it does so. Motorcycling by and large has an image problem in the United States. Few motorists commute via motorcycle, which means our industry is filled with people who come to motorcycles from either a hobby, sport, or lifestyle perspective, and because of this motorcycles remain on the fringe of mainstream society.

For some, that is the allure. Motorcycling is “something different’ which in turns allows a motorcyclist to express their individuality in an obvious manner. To illustrate this point, I am fairly certain that the vast majority of flame threads that start on forums and blogs can be boiled down to the premise that because your enjoyment of motorcycles is different from my enjoyment of motorcycles, it therefore must be wrong.

Ducati, Sometimes It’s Like I Don’t Even Know You

08/23/2013 @ 3:18 pm, by Jensen Beeler62 COMMENTS

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I had a good chuckle last week, you see one of my Facebook groups posted up some rumors they heard about the upcoming Ducati middleweight sport bike — namely that it would have a double-sided swingarm. “That’s ludicrous,” I said to myself, as I posted an even snarkier reply to the Facebook (oh sweet internet, how you bring the asshole out in all of us).

Hrmm…well, it appears I was wrong, as spy photos of the “Ducati 899 Panigale” surfaced just days later, and sure enough, there is a double-sided swinger bolted onto the Babigale™.

While it surely gets my goat that I was pie-in-the-face wrong on this rumor (on Facebook no less), what really grinds my gears was that the new model from Borgo Panigale flies in the face of my basic understanding of how Italy’s iconic motorcycle brand even thinks.

Up For Grabs: Half of the American Motorcycle Industry

06/27/2013 @ 7:06 pm, by Jensen Beeler37 COMMENTS

It is a fact that isn’t often discussed in the motorcycle industry, but roughly 50% of all on-road motorcycles sold in the United States come from a little company called Harley-Davidson. In 2012 for instance, the Bar & Shield brand sold 161,678 units here in the US, while for the same year the MIC reports 318,105 on-road units were sold nationwide, across all manufacturers.

In a way, the statistic is unfair. A cynical observer would say that Harley-Davidison is in the t-shirts, beanies, and trinkets business…and also happens to sell motorcycles as well. The more accurate critique is that Harley-Davidson sells a carefully curated lifestyle to its owners. A turnkey admittance to Club Cool and a subculture that breaks out of the doldrums of the suburban lifestyle.

You can hate the twenty-something flavors of the same machine that Harley-Davidson panders to dentists and accountants, and you can call the company’s products a number of nasty names, but the simple truth is that they sell, and even when sales aren’t that good, they still sell well. In 2011, the low-point in Harley-Davidson’s five-year sales tailspin, the Milwaukee company still accounted for 48% of on-road motorcycles sold in the US. Chewy.

It is easy to be critical of Harley-Davidson, and there are plenty of things to be critical about (I have had no problem in the past talking about the company’s greatest challenges), but one cannot deny the fact that if Harley-Davidson is responsible for the lion’s share of what we call in passing the motorcycle industry. For Polaris Industries CEO Scott Wine though, Harley-Davidson’s motorcycle dynasty is seen as a market opportunity, though a risky one.

Op-Ed: Truth, Lies, & Useful Idiots

06/23/2013 @ 9:27 pm, by David Emmett22 COMMENTS

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In 1952, Doris Lessing, a Nobel prize-winning author, was one of a group of writers and prominent intellectuals who visited the Soviet Union, then in the iron grip of Joseph Stalin, one of history’s greatest criminals and murderers. She was introduced to the political leaders of the country, and escorted around the nation by the Russian secret police. Lessing, along with the others on the trip, returned home to write gushing praise of the Soviet Union, describing it as ‘a land of hope.’

In her later years, Lessing wrote a damning condemnation of her own naiveté during the visit. “I was taken around and shown things as a ‘useful idiot’… that’s what my role was. I can’t understand why I was so gullible.” She had seen only what had been shown to her, believed what her guides – all of whom worked for the secret police – told her, and accepted the testimony of the workers she spoke to, workers who had been carefully selected, and briefed to project the right message, or sufficiently intimidated to not let any of the real truth slip.

A ‘useful idiot’ is exactly how I feel all too often working in the MotoGP paddock. With no formal training in journalism, and only my gut instinct to follow, it is hard to sift out the underlying facts from the fiction being projected all around me. Most of motorcycle racing journalism – in fact, most of sports journalism – relies almost entirely on the word of others.

A journalist will speak to a rider, or a team manager, or an engineer, or a press officer, and write a news story based on what they have just been told. If they are a good journalist, they will try and verify what they have been told by checking with other sources. If they want to sell newspapers, they will write what suits them, and let the checking be damned.

Barbera Speaks Out about Assault Charges – Eh, Not Really

05/13/2013 @ 6:33 am, by Jensen Beeler12 COMMENTS

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On Friday, reports came out of Jerez that MotoGP rider Hector Barbera had been arrested for assaulting his girlfriend. With the case handled by Spain’s special domestic violence courts, Barbera received a sentence of six months in jail, while his girlfriend also received five months in jail, as she was also found guilty of assaulting Barbera in the exchange. With details of the event seemingly under lock and key by the court’s proceedings, speculation has been rife about the incident.

Hoping to set the record straight, Barbera has released a clarifying statement via his Facebook page, though it does little to shed more light on the situation, and reinforces some very disturbing notions already held about misogyny in Spain, and by proxy MotoGP as well. Stressing that he himself was a victim, as was found by the court, Barbera adds that he would “never think on hurting or damaging any person, no matter woman or men, ” and is adamant that he is “firmly against any type of mistreatment or abuse to anyone.”

That is an interesting statement considering that Barbera’s presumably now ex-girlfriend, identified only by her initials D.P., was sent to the hospital with visible bruising because of Barbera’s own actions. To be fair, Barbera’s own injuries have not been a topic of much discussion, and he is presumed to have suffered some form of battery as well, which presumably makes what he did more justifiable — at least, that seems to be the point Barbera is trying to make in his statement.

Looking at the story from American eyes and predispositions, a man assaulting a woman, whether provoked or not, is automatically cast as the guilty party — it is perhaps the one ironic role-reversal in America’s own battle with sexism and misogyny in its socio-legal systems. As one of my legal colleagues said to me, “a speedy trial, and both parties getting punished? That would never happen here in the United States.” Quite right.

Goodbye Husqvarna Nuda, We Hardly Knew Thee

05/07/2013 @ 1:58 pm, by Jensen Beeler17 COMMENTS

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Stefan Pierer’s acquisition of Husqvarna continues to baffle me. You will note I say Pierer, and not KTM, bought Husqvarna, since the Austrian CEO used Pierer Industrie AG in the transaction as a means to help side-step European antitrust issues. After all, we can’t have Europe’s largest dirt bike manufacturer, nay largest total motorcycle manufacturer, gobbling up even more brands in the two-wheeled world. But, I digress.

For as big of an issue as it might be that KTM, by proxy, has swallowed another dirt bike brand, I still do not understand the thinking behind this madness. Dropping to four-digit yearly sales, it wasn’t until BMW started taking the off-road brand into the on-road market did signs of growth appear again at Husky.

Developing three road bikes (Husqvarna Nuda 900, Husqvarna Strada 650, & Husqvarna Terra 650), with three more concepts waiting in the wings (Husqvarna Moab, Husqvarna Baja, & Husqvarna E-G0), it is with even more confusion that we learn that Pierer & Co. intend to kill the Husqvarna Nuda project and its other street siblings.