Has Ducati’s Success Flat-Lined?

The saying goes that one time is a fluke, two times is a coincidence, but three times…three times is a trend. Looking at Ducati’s last three years of sales (2012-2014), which spans only a 2% margin of growth, by definition one has to conclude that the Italian company is experiencing sales stagnation. Granted each of the last three years have been record years for the Italian motorcycle company’s sales figures, but each year has been a nudging over the last. Is all of this a sign that Ducati has lost its magic, seemingly during the leadership transition from Gabriele del Torchio to Claudio Domenicali? Or is there growth to be had from the Italian brand, now that it is owned by Audi AG? We examine that thought in more detail, after the jump.

Analyzing the MotoGP Michelin Tire Test

The departure of Bridgestone and the arrival of Michelin as the official tire supplier to MotoGP is an extremely delicate operation, in terms of marketing, tire development, and motorcycle set up. This posed problems for the Michelin test, held on the fourth day of the Sepang MotoGP test. After the factory test riders had tried the Michelins at the first Sepang test, it was the turn of the MotoGP regulars. With major money on the line, the PR gag-order was enforced rigidly, and observed religiously. No official times were released, nor made unofficially available by the teams. A range of times have seeped out from journalists present, but given that only a few laps were timed by a few people out of practice with using a stopwatch, those times can be taken as guidelines only.

Colin Edwards Part of MotoAmerica’s TV Team

MotoAmerica has announced its lineup of TV announcers for the series’ telecast on CBS Sports Network, and the trio is a mix of familiar faces. Motorcycle racing veteran Jonanthan Green will be calling the races from the booth (many World Superbike fans will recognize his voice), and the man helping Green analyze the race should sound familiar as well, as it will be MotoGP star and two-time WSBK Champion Colin Edwards. While the boys are in the booth, Crisy Lee will continue her role as pit lane reporter, something she did with AMA Pro Road Racing under the DMG administration. While CBS may have to hold its hand over the censor button on Colin’s microphone, we think that fans will be pleased with the Texas Tornado’s addition, and the insight he will bring as a veteran racer.

Ride Review: 2015 Yamaha YZF-R1 & R1M

The original R1 design focus was primarily for the street, however that has all changed for 2015, with Yamaha’s Engineer’s instructed to design a bike mainly for the track.
Thus, the 4.5km Brabham circuit provided a world-class test track for the 100 journos who descended from all over the globe to experience the 2015 Yamaha YZF-R1 and R1M for the first time. The diverse range of 18 corners, including one of the fastest turns in Australia, approached at nearly 300kmh, was perfect to test all the attributes of a new motorcycle. Our test group had some quick guys including Josh Brookes, Steve Martin, and Cam Donald, so there was no hanging about.

2015 Suzuki GSX-R1000 ABS Comes to America for $14,399

A late announcement to the Suzuki motorcycle lineup, the 2015 Suzuki GSX-R1000 comes with the banner headline of adding anti-locking brake system (ABS) and a bold new “Suzuki Racing Blue” graphics package (BNG) to the venerable superbike. The added safety of ABS is at least a welcomed change to the now seven-year-old model version of the Suzuki GSX-R1000. Meanwhile, the graphics package is designed to make a link between the GSX-R1000 and Suzuki’s MotoGP race bike, the Suzuki GSX-RR — even though the street bike pre-dates its racing counterpart all the way back to when Suzuki was last entered in the premier class.

Would You Buy This $280,000 Motorcycle?

We have seen a lot of limited-run motorcycles here at Asphalt & Rubber — some have been intriguing, and some have been…well, not. With exclusivity of course comes a price tag of sizable proportions, but it is rare that we see a motorcycle break into six-figures, let alone pass the quarter-million dollar mark. But here we are with the Yacouba Feline. We have featured the work of Yacouba Galle before, as the French designer has done a bit of work in the industry, including a bolt-on design kit for the MV Agusta Brutale, which he calls the Bestiale (a name that might make Anglophones cringe a little). Unlike the Bestiale though, the Feline is a full-on motorcycle, not just a kit…and if you like what you see, it is going to cost you a mint.

XXX: The 2015 Yamaha YZF-R1 World Endurance Race Bike is Pure Sex…with a Headlight

The long-winded “Yamaha France GMT 94 Michelin Racing” team is ready for FIM Endurance World Championship action this year, especially with the all-new 2015 Yamaha YZF-R1 motorcycle. The new R1 offers state-of-the-art electronics, as well as near-200hp from its crossplane four-cylinder engine, and the French team is looking to capitalize on those improvements in the EWC for 2015. Yamaha France took the 2014 title in a convincing fashion, so it will be interesting to see what riders David Checa, Kenny Foray, and Mathieu Gines can accomplish with their new toy. We’ve got a bevy of high-resolution photos for you, after the jump.

Not-A-Review: 2015 MV Agusta Motorcycles

As promised, here is the second part of our trip down to Fontana, California to meet with MV Agusta USA, go over the company’s new business plan for not only America, but also worldwide, and to ride the current crop of their 2015 machinery. I should preface right out of the gate that this is not a review in regards as to what you’ve come to expect from Asphalt & Rubber. I am not-so-cleverly calling this a “not-a-review” assessment of MV Agusta’s 2015 models. I say this because we had a very limited amount of time on each bike, as there was roughly 10 machines to divide our attention amongst. Think of this article as not far from someone test riding a bunch of motorcycles at a dealership, with similar duration and limits put in place…except that this someone rides motorcycles for a living.

Analyzing The Ducati Desmosedici GP15

Anyone watching the presentation of Ducati’s 2015 MotoGP bike will have learned two Italian phrases: “Emozionante” and “tanto lavoro”. Both were extremely apt. Getting from where Ducati was to where it is now with the Desmosedici GP15 had needed “tanto lavoro”, a lot of hard work, and they still have “tanto lavoro” ahead of them. The results were “emozionante”, a fantastic word nearer to exciting than emotional. But both exciting and emotional were apt phrases. The sense of eagerness was palpable among Ducati staff at Bologna on Monday. For good reason, the GP15 presented in a long, loud, and rather meandering show is radically different from what came before.

Some Thoughts on MV Agusta & A Story About Two Letters

MV Agusta USA recently invited a slew of journalists down to Fontana, California in order to talk about the company’s new business plan, and to ride its current lineup of motorcycles on the infield course. This article is “Part 1″ of that experience, as I wanted to separate my thoughts on MV Agusta, MV Agusta USA, and the general motorcycling climate into one story, and then have my “not-a-review” of the machines for another article. Got it? Ok, let’s go. It is probably easiest to start with where MV Agusta is as a company. MV Agusta has a started a new three-year business plan, which sees the company pushing into a full-range of motorcycles, pushing outside of its Italian boundaries, and pushing out of the “luxury” brand segment.

A Fantasy of a Fantasy – Oberdan Dreams of Ducati’s, Martini’s, and Rossi for MotoGP in 2011

03/29/2010 @ 10:53 am, by Jensen Beeler6 COMMENTS

Oberdan Bezzi has inked another motorcycle sketch, and this time the Italian designer has a modern take on an old school favorite with an Italian twist. Re-imgaging the Martini Ducati design, Obiboi takes the Martini racing theme and has modernized it on a Ducati Desmosedici. True to his roots, Bezzi sees this as being the ideal pairing of brands for the 2011 MotoGP season, and of course only Valentino Rossi himself could be at the helm. The 2011 MotoGP silly season rumor fest is still a ways out; but make no mistake, Italians have some big hopes for next season…despite the fact we still have the entire 2010 season of MotoGP ahead of us first.

Oberdan Bezzi Inks Benelli Due Flat-Tracker

03/08/2010 @ 10:56 am, by Jensen BeelerComments Off

Italian designer Oberdan Bezzi is at it again with hit imagination and design tools in hand. Taking the iconic Italian brand of Benelli, Bezzi has put together an imagined flat-track ready version of the fabled Benelli 2ue (Due?) motorcycle that he calls the Benelli 2 TechnoTracker.

Vyrus Street and Superbike by Oberdan Bezzi

02/22/2010 @ 3:09 pm, by Jensen Beeler4 COMMENTS

For some, the aggressive lines of the Vyrus 987 C3 4V are bit too avant-garde for their delicate tastes, despite the bike’s impressive power package found nestled in its hub-center steering chassis design. Helping water down the Vyrus’ potent palette, Italian designer Oberdan Bezzi has put pen to paper to dream up a Vyrus Superbike, and what he calls the “Yellow Fever” street variant. We’re not too sure about the nomenclature, but the bikes look good. Check them both out after the jump.

BMW S1000RS: Oberdan Bezzi Continues Evolving the S1000RR in Naked Form

02/08/2010 @ 10:03 am, by Jensen Beeler2 COMMENTS

Oberdan Bezzi continues today with his sketches of the S1000RR in naked form. This time the Italian designer takes a half-fairing approach to the German Superbike, and has also picked up on the chatter about the BMW naming conventions. Dubbed the S1000RS, the latest sketch from Obiboi is a blend from his naked version and the full-faired production bike from BMW. The headlights appear to be symettrical, which should please many riders who are still on the fence with the S1000RR.

Oberdan Bezzi Ponders the BMW R1000RS – A S1000RR Based Streetfighter

02/04/2010 @ 12:00 pm, by Jensen Beeler10 COMMENTS

Famed motorcycle designer and two-wheeled sketch artist Oberdan Bezzi has put his pen to paper again, and this time he has dreamt up a streetfighter edition of the S1000RR. Dubbed the R1000RS, the 1000cc superbike motor gets to breath a little bit more without the controversial asymmetrical BMW fairings in place. Also gone is the winking headlight system, replaced with something that smells a bit more Italian. The effect is quite stunning, Bavaria are you taking note?

Bimota DB8 – 1098 Naked Bike Coming Friday

01/13/2010 @ 8:54 am, by Jensen Beeler12 COMMENTS

UPDATE: Click here for the release of the 2010 Bimota DB8.

Italian manufacturer Bimota believes they have the perfect bike to take on the Ducati Streetfighter, and it’s called the DB8. Scheduled to be unveiled at the Verona Motor Bike Expo this coming Friday, the DB8 (artist’s sketch above) is reported to be the sister bike of the Bimota DB7. While both bikes will use the Ducati 1098 Evoluzione motor, the DB8 will do it sans clothing, and with at least 155hp on board.

Ducati 989R Desmofighter by Oberdan Bezzi

05/27/2009 @ 1:54 am, by Jensen Beeler1 COMMENT

Last week, we leaked the fact that the Ducati Streetfigther has begun to arrive at US dealers, who are obliged to keep the bike under wraps until its official unveiling. The Streetfighter might be the most anticipated bike this summer, with the Bologna factory finally bringing a naked version of its 1098 Superbike.

Oberdan Bezzi, taking the next logical step in Ducati’s progression, has put pen to paper on what a Desmosedici based streetfighter might look like. The result is menacing, but we’ll wait for the carbon frame version.

Yamaha Building A Moto2 Contender?

02/24/2009 @ 11:38 am, by Jensen BeelerComments Off

While we have lamented about how Oberdan Bezzi is a motorcycle artist and not a motorcycle journalist, despite the fact he is often cited as if he were one, the Italian artist has posted information on his blog (alongside a render of course) that Yamaha is rumored to be building a Moto2 bike which will be ready to compete when the series replaces the 250 class, either in 2010 or 201.

Gilera 600cc Supersport 2009 Fact or Fiction?

11/20/2008 @ 11:06 pm, by Jensen Beeler3 COMMENTS

I’ve sat on this story for a few days now, trying to figure out what exactly is going on? Is Aprilia once again digging up the Gilera brand as a sportbike entry? Is this wishful thinking by an Italian designer known for “concept” sketches? Is this poor reporting by the motorcycle blogsphere? Or all of the above?

Let me start from the beginning, and in the end I’ll let you decide.

Ducati Streetfighter (1098?) Coming Monday

10/28/2008 @ 11:42 pm, by Jensen BeelerComments Off

Ducati has added a flash intro to their site telling of a “Streetfighter” to be released this Monday, November 3rd. We can only speculate on what this bike could be, considering the wraps on the new Monster 1100 is already out. Could this be the rumored 1098 streetfighter to help stave off the likes of the Aprilia Tuono, Benelli TnT, and other naked sportbikes?

UPDATED: Only time will tell what the real bike looks like, but read more to see some artistic “opinions” of what the naked livery could look like.

 

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