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When “Bold New Graphics” Really Means Bold New Graphics

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It is not uncommon for manufacturer to merely update a motorcycle’s graphics package for a new model year, even if no other mechanical changes are coming. It helps keep the bike fresh in the consumers’ eyes, and perhaps it is just enough to lure some would-be buyers into a purchase.

This started the marketing phrase “bold new graphics” to be uttered when such visual refreshes occurred, but in the past decade or so, the phrase has taken on more of an ironic meaning to show that no new changes are coming for a particular motorcycle model, leaving only the color change to be touted.

In the case of the MV Agusta F3, however, the phrase “bold new graphics” is quite literal, as the graphics are indeed bold in color and application, and they are a bit of a departure from what we would expect from the Italian brand.

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A&R Pro

EICMA Debrief: MV Agusta’s Money, Management, & Motorcycles

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In our round-ups of the EICMA show of Milan, I am not sure if we have saved the best for last, but we certainly have saved the most important for last. There has been no shortage of news from MV Agusta this month already, and the Italian brand ran a skillful guerrilla campaign in Milan this year - a show that takes place in the company's own backyard.

In this month alone, MV Agusta has announced a €40 million investment, a new CEO, a new four-cylinder platform, and a bevy of special edition models. Recently too, the iconic motorcycle brand has entered into the Moto2 World Championship, withdrawn from the World Superbike paddock, and positioned itself as the ultra-premium offering in the two-wheeled space.

So, what does this all mean? Well...we certainly have a lot to talk about.

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Bikes

MV Agusta Superveloce 800 Concept Shows Off a Retro-Modern Supersport That’s Soon to Come

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After seeing the gorgeous MV Agusta Brutale 1000 Serie Oro, we thought we were done with the Varesini brand, but MV Agusta continues to surprise us at EICMA, showing off a new concept model it calls the Superveloce 800.

Giving a glimpse of a model yet to come in the second-half of 2019, the MV Agusta Superveloce 800 takes the F3 800 supersport, and builds a truly unique motorcycle from it that pays homage to the Italian brand’s racing history.

MV Agusta starts the Superveloce 800 concept by taking an F3 800 chassis and engine, and then wraps it in a set of carbon fiber bodywork that takes its cues from the 1970s.

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Bikes

MV Agusta Dragster 800 RR America, An Homage to the Past

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While the MV Agusta Brutale 1000 Serie Oro is grabbing all the headlines, the Italian brand has released another Brutale model for our two-wheeled consumption, this one another special edition machine: the MV Agusta Brutale 800 RR America.

The concept should be pretty simple to understand. Like the Brutale 800 America that debuted last year, MV Agusta has again brought out the red, white, and blue livery – this time applying it to the Dragster 800 RR motorcycle.

Taking its name from the 1973 MV Agusta S America 750, this new motorcycle thus blends a bit of history with its modern electronics, components, and styling. As such, the MV Agusta Brutale 800 RR America makes a fetching homage by the Varesini brand, 45 years after the original debuted.

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Bikes

MV Agusta Brutale 1000 Serie Oro – A New Generation of Style

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It’s here. The next generation of four-cylinder sport bike from MV Agusta just broke cover at this year’s EICMA show in Milan. As such, say hello to the 2019 MV Agusta Brutale 1000 Serie Oro. This is likely as close as you will ever get to one, as only 300 will be built.

An evolution of Massimo Tamburini’s original Brutale design, the MV Agusta Brutale 1000 Serie Oro does not disappoint, especially with its 205hp (152 kW) peak power figure – the highest performance figure of any production streetfighter.

With the special race kit installed, power on the MV Agusta Brutale 1000 Serie Oro increases to 209hp (156 kW), with the 4-1-4 titanium exhaust from SC Project highlighting the change in peak horsepower.

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Bikes

The New MV Agusta Brutale 1000 Will Have Over 200hp

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Nestled deep in the announcement that MV Agusta has raised €40 million and has a new CEO is a slightly less business-focused news item, one which concerns the soon-to-be-released MV Agusta Brutale 1000.

The new streetfighter will make 212cv – making it the most powerful production naked bike on the market, with a top speed of 193 mph. Do we have your attention? Good.

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News

MV Agusta Gets €40 Million in Cash…And a New CEO

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MV Agusta has raised an additional €40 million in funding, the Italian firm reports, bringing its total in fundraising to €50 million over the last 12 months, as the company moves past its previous financial troubles.

With the capital increase comes a change in the leadership structure at MV Agusta, with Giovanni Castiglioni continuing as the company’s President, while investor Timur Sardarov takes on the role of the company’s new CEO and Chairman of the Board.

This arrangement should mean that Castiglioni will focus on the day-to-day business of MV Agusta and its product lineup, while  Sardarov will mind the company’s financial future and big-picture strategy, including the company’s new business plan.

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Bikes

MV Agusta F4 Claudio, The Final Superbike

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MV Agusta is set to retire the MV Agusta F4 superbike, but not before one last farewell. A final homage to the venerable machine, and a nod to the man who helped create it, the MV Agusta F4 Claudio is the supreme example of the Varesini company’s focus on performance and art. As such, only 100 examples will be produced.

The special edition model is based off the MV Agusta F4 RC platform, which means a 212hp inline-four engine when the dual-tipped race exhaust from SC-Project is installed. Peak torque hits 85 lbs•ft at 9,300 rpm, with a redline that reaches to 14,200 rpm. The bike still manages 205hp in street-legal trim.

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Bikes

Your Definitive Guide to All the New Motorcycles Expected for 2019

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It’s that time of the year again, where Christmas comes early to the motorcycle industry, and we get to see all the new motorcycles that will be coming for the next model year, and beyond.

For the 2019 model year, we expect to see new models debuting at the INTERMOT, AIMExpo, and EICMA trade shows, which are in Cologne, Las Vegas, and Milan.

With things kicking off in Germany next week, we thought we would put together a guide for all the new motorcycles that we expect to see in the coming weeks. There are a bevy of new models that we know will be released at these three trade shows, and there are more than a few rumors of new bikes as well, which may surprise us.

Without wasting anymore time, let’s get down to it. We have broken down the new models and rumors by each manufacturer. Enjoy!

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Bikes

MV Agusta Dragster 800 RR Pirelli Debuts as Limited Edition

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What would life be without another “limited edition” model from MV Agusta? This installment sees another collaboration between two Italian motorcycle stalwarts, as MV Agusta has partnered with Pirelli to create the MV Agusta Dragster 800 RR Pirelli.

At the core of the project is the MV Agusta Dragster 800 RR, with its three-cylinder engine that makes 140hp in stock trim, and was recently updated for the 2018 model year because of Euro4 homologation.

From there, the Pirelli machine is a cosmetic exercise, taking the freshly updated Dragster 800 RR streetfighter model, and adding design elements created by the Pirelli Design team.

These highlights include two models, one done in yellow and black, while the other is in a white and blue livery.

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MotoGP

The Decline & Fall of Romano Fenati

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Romano Fenati burst onto the racing scene like a meteor, burning bright and lighting up Moto3. In his first race, at Qatar in 2012, he finished second behind Maverick Viñales. In his second, at Jerez, in difficult conditions, he won by a fearsome 36 seconds. Here was surely a rider to watch for the future.

His ascension to greatness did not run as smoothly as those early races promised. A couple more podiums in 2012 saw him finish sixth in the championship on the underpowered FTR Honda.

After a tough 2013, he rediscovered his form when he was invited to become part of the VR46 Academy, and signed to ride a KTM with the Sky VR46 Racing Team the following year. The change did him good, winning four races and finishing fifth in the championship.

2015 saw less success, Fenati showing signs of frustration. During the warm up in Argentina, the Italian lashed out at Niklas Ajo inexplicably, first trying to kick him, then stopping next to the Finn for a practice start, and reaching over a flicking his kill switch.

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