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MV Agusta’s “Smart Clutch System” Comes to the Brutale & Dragster

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MV Agusta is making an interesting move in its sport bike lineup, announcing this week that they will be adding the company’s “Smart Clutch System” (SCS) to its Brutale 800 RR and Dragster 800 RR models.

For those that don’t remember the debut of the Smart Clutch System, it was built in collaboration with Rekluse, and first debuted on the MV Agusta Turismo Veloce Lusso sport-tourer.

Effectively, the implementation of the Smart Clutch System means that an MV Agusta rider needs only to use the clutch when firing up the motorcycle, as the clutch will auto-engage when coming to a stop, and isn’t necessary when shifting because of the up/down quickshifter.

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News

MV Agusta Launches Monaco Design Studio for the Ultra-Wealthy

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Interesting news from MV Agusta, as the Italian brand has launched a new design studio in the Principality of Monaco, which will operate in addition to the Castiglioni Research Center that is San Marino.

The Monaco Design Studio is an off-shoot of the MV Agusta dealership in Monte-Carlo, which is run by notable Italian motorcycle racer Virginio Ferrari.

The purpose of the Monaco Design Studio is to cater to the über-wealthy that call the principality home, providing them with a boutique and bespoke customizing experience in direct relationship with the Italian factory.

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WSBK

Randy Krummenacher Splits with MV Agusta, But Italy Knows Nothing About It

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In a surprise move, reigning WorldSSP champion Randy Krummenacher has announced that he is splitting with the MV Agusta Reparto Corse team with immediate effect.

The Swiss rider gave only vague reasons for the split. In a press release, he blamed “serious breaches on the part of the company that compromise both the rider’s performance as well as his professionalism, reputation, and personal integrity.”

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Bikes

So Many Photos of the MV Agusta Brutale 1000 RR

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I am not sure why all the motorcycle publications are covering the MV Agusta Brutale 1000 RR this week, as if 1000cc streetfighter was just unveiled as a new model. Well actually, I do know why – it is because MV Agusta held a media presentation for the bike, in lieu of a on-road press test.

You can’t fault MV Agusta for trying to salvage a press launch during a global pandemic, though it is curious why my colleagues are reporting this bike as if they have never seen it before. Maybe they were asleep during EICMA?

For those who feel that they need their memories refreshed, the “RR” model isn’t that different from the “Serie Oro” model we saw in 2018, though it has some key high-end pieces missing.

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News

Adrian Morton Out as Design Director for MV Agusta

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A bit of a shakeup coming from Italy this week, as we get news that Adrian Morton will no longer be MV Agusta’s Design Director – working out of the Castiglioni Research Center (CRC) in Rimini, Italy.

Ending 20 years of work at the Italian brand, the news is surely to come as a disappointment for fans of MV Agusta, as Morton was the man behind the styling of the MV Agusta three-cylinder lineup, including the highly regarded F3 supersport and Brutale naked motorcycles.

Morton was also responsible for the Turismo Veloce, Rivale, RVS #1, and most recently the Superveloce 800, Brutale 1000, and Rush 1000. He is also known as the man behind the lust-worthy designs of the Benelli Tornado and Benelli TnT motorcycles.

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News

Back in the Swing of Things, MV Agusta Rush 1000 Delivering in June

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Perhaps the most lurid motorcycle we saw at the 2019 EICMA show, the MV Agusta Rush 1000 is truly a bike that stands out from the crowd. Designed with what MV Agusta calls a “drag racing” aesthetic, the Rush 1000 takes the already gorgeous Brutale 1000 RR streetfighter, and dials it up to 11.

On the technical side, MV Agusta hasn’t distinguished the Rush 1000 too much from the Brutale 1000 – they both share a 205hp inline-four engine (209hp with the kit exhaust, which surely one would install for the full “Rush” effect), which is pulled straight out of the MV Agusta F4 RC superbike.

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Bikes

After Feedback, The MV Agusta Superveloce 800 Gets a Color Change

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It seems that the MV Agusta Superveloce 800 will have a new choice of liveries for potential owners when it comes to market, as the Italian motorcycle manufacturer has updated the bike’s color choices after getting feedback from the brand’s fans.

“Following the presentation of the Superveloce 800 in Milano, we took onboard feedback from both the public and importers and decided to create two color schemes, both with a gold-finish frame, that accentuate the neo-retro theme, highlight the curvaceous styling, and align the models to our brand values,” said Adrian Morton, Design Director at MV Agusta’s Research Center CRC.

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Podcast

Brap Talk Podcast #35 – Contact Tracing

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Episode 35 of the Brap Talk podcast is now out for your two-wheeled audio pleasure, and is packed full of motorcycle discussion for your open-road loving hearts.

In it, we talk a bit more about the Ducati Streetfighter V4 S, as Shahin got to spend a weekend with this impressive machine.

The bulk of the show, however, is about how the coronavirus outbreak is shaping the motorcycle industry – specifically on what it can mean for motorcycle dealerships.

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News

Come Join Us for a Live Chat with MV Agusta CEO Timur Sardarov

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Got big plans for the weekend? Of course you don’t, you’re stuck inside like the rest of us. But, we can help with that and ease your motorcycle cravings at the same time.

On Saturday, April 25th at 11am PST / 8pm CEST, Asphalt & Rubber will be sitting down with MV Agusta CEO Timur Sardarov for a live chat on YouTube, and you can join us.

I have some questions of my own for Timur, but we want to make the show interactive, so we will be taking questions from the audience as well.

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News

MV Agusta Closes Factory After New Government Restrictions

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To be honest, it was a bit of surprise when last week MV Agusta announced that it was going to keep its factory open in Varese.

Situated in the hard-hit Lombardy region of Italy, the move seemed counter-intuitive to what was happening to the region because of the coronavirus.

Now, we get word that MV Agusta is going to close its factory, after the Italian Prime Minister announced on Sunday night more restrictive measures for prevention and containment of the COVID-19 pandemic.

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